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BrandCommunicationResearch

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strategy concept, brand concept, brand communication tests and research

Published in: Marketing
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BrandCommunicationResearch

  1. 1. Rcom BRAND COMMUNICATION RESEARCH DEVELOPED NEW BRAND CONCEPT, NEW COMMUNICATION? WANT TO CHECK IT VIA RESEARCH?
  2. 2. IN EFFECT TEST RESULTS ARE WEAK AND IMPAIRED FINAL DATA ARE BIASED REGULAR RESEARCHES ARE CONDUCTED IN VIRTUAL, LABORATORY ENVIRONMENT EVEN IF ENVIRONMENT IS BEST SIMULATED, RESPONDENT ACTS UNNATURALY
  3. 3. WE SPLITED RESEARCH INTO THREE PARTS EXPLORATION CONFIRMATION brandspectacle in-depthclarification cfgdconfirmation
  4. 4. FIRST IS CONDUCTED IN NATURAL ENVIRONMENT AT HOME, ON THE STREET OR IN THE SHOP brandspectacle
  5. 5. SECOND IS THE EASY ONE2ONE MEETING USUALY IN THE CAFE in-depthclarification
  6. 6. AND THE LAST ONE IS THE CFGD - CONTROLLED FOCUS GROUP DISCUSSION cfgdconfirmation IT IS DRIVEN UNDER SCENARIO AND THE COURSE THAT IS NOT A RESULT OF THE ROUTINE, THE EXPERIENCE OF THE CONSUMER OR RESEARCHER
  7. 7. Rcom BRAND COMMUNICATION RESEARCH WANT MORE INFO?PLEASE CONTACT INFO@BRANDCOMR.PL VISIT HTTP://BRANDCOMR.PL

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