MINI PROJECT REPORT OF Maruthi Knitterss

MARUTHI KNITTERSS (HOSIERY MANUFACTURERS & EXPORTERS)
PRESIDENCY BUSINESS SCHOOL 1
Chapter – I
INDUSTRIAL PROFILE
1.1International Scenario
Clothes are an epitome of a culture. People in different parts of the world have their
own styles of dressing which symbolize their culture and status. The last two centuries
have seen an upsurge in the use of manmade textiles like polyster, nylon, PP, acrylic etc
in almost every part of the world.
Forty years ago, the industrialized countries dominated global exports in this area.
Today, developing countries produce half of the world’s textile exports. Moreover, the
economic performance of the apparel and textiles industry in developing countries has
large impacts on employment opportunities, especially for women. Though Ready-made
garment (RMG) industry caters to one of the basic needs of human beings, it came into
existence as an industry,( i.e. the manufacture of garments using industrial methods of
production) only at the turn of the 20th century with the introduction of sewing machine
on a commercial scale. In India too, though it is considered an offshoot of our textile
industry which dates back to about the middle of the nineteenth century, and though of all
the manufacturing activities in the economy it calls for ordinary technical skills and low
capital investment, there was no readymade garment industry worth the name till about
the dawn of Independence (1947). A widely accepted definition of Ready Made Garment
Industry is contained in the International Standard Industrial Classification of all
economic activities adopted by the United Nations including the ILO and followed by the
Government of India. It indicates that ‘those establishments which do not make fabrics or
knitted fabrics but only cut and make garments out of them, could be covered under the
garment industry’.
Global Evolution of Clothing Industry
There were various stages - from a historical perspective - where the textile
industry evolved from being a domestic small-scale industry, to the status of supremacy it
currently holds. The ‘cottage stage’ was the first stage in its history where textiles were
produced on a domestic basis. During this period cloth was made from materials
including wool, flax and cotton. The material depended on the area where the cloth was
being produced, and the time they were being made. In the later half of the medieval
period in the northern parts of Europe, cotton came to be regarded as an imported fibre.

During the later phases of the 16th century cotton was grown in the warmer climes of
America and Asia. When the Romans ruled, wool, leather and linen were the materials
used for making clothing in Europe, while flax was the primary material used in the
northern parts of Europe.
New innovations in clothing production, manufacture and design came during the
Industrial Revolution - the new wheels, looms, and spinning processes changed clothing
manufacture forever. In the later phases of the 20th century, shuttles that were used in the
textile industry were developed and became faster and thus more efficient. This led to the
replacement of the older shuttles with new ones.1 Thus, modern techniques, electronics
and innovation have led to a competitive, low-priced textile industry today, offering
almost any type of cloth or design a person could desire.
Outsourcing in the textile and apparel industry began in the late 1950s and 1960s
when Western buyers turned to Japan for the procurement of good quality fabric and
textiles at low costs. Later, the motivation of outsourcing to developing countries was not
driven by cost considerations alone; rather it followed as a response to change in the
structure of demand as well. Garment industry worldwide has been undergoing
significant restructuring since the final phase‐out of the Multi‐fibre Arrangement (MFA)
on January 1, 2005. The changes have been taking place in terms of relocating production
sites on the one hand and coping with the new competition on the other
The Indian textile market and its future growth potential has been captured aptly by
the Italian Trade Commission’s observations made in 2009 reproduced as follows :
 Clothing, textile and fashion accessories form 39 per cent of the Rs 55,000 crore
organized retailing in India.
 Consumer spending on apparel in India has grown over the last five years,
touching the global benchmark of 5 per cent of the total income
 Europe continues to be India's major export market with 22 per cent share in
textiles and 43 per cent in apparel; the US is the single largest buyer of Indian
textiles and apparel with 19 per cent and 32.6 per cent share respectively.
 Readymade garments are the largest export segment, accounting for 45 per cent of
total textile exports and 8.2 per cent of India's total exports.
Future
 The demand for ready-made garments in rural India will surge at an annual
rate16.50% to reach Rs. 42,918 Crore or US$10.41 billion by 2010.

 Readymade garments exports from India are expected to touch US$ 14.5 billion
by 2009-2010 with a cumulative annual growth of 18 to 20 per cent, according to
Apparel Export Promotion Council.
 The Indian fashion industry is expected to rise at a stupendous pace of 22.67%
through 2012
There are several Readymade Garments centre in India, of which the major ones are
Mumbai, Coimbatore and Tirupur, Ahmedabad, Ludhiana, Bangalore, Indore. It was
thought expedient to focus on two of these in the present project- Tirupur, which is in the
process of expanding its existing base, and Bangalore, which is an emerging centre that
has grown at an accelerated pace over the last few years and has a dominant presence of
women workers.
1.2. National Scenario
The textile industry including readymade garments occupies a unique position in
the Indian economy. Its predominant presence in the Indian economy is manifested in
terms of its significant contribution to the industrial production, employment generation
and foreign exchange earnings. The RMG or also called as the apparel sector is the final
stage of the textile value chain and the maximum value addition takes place at this stage.
In India RMG industry is fragmented and pre-dominantly in the small/scale sector.
Therefore, the sector is low investment and highly labour-intensive industry. This
industry is environment friendly as it is least polluting and it could provide employment
to the rural population, as this sector does not need sophisticated skill sets.
The RMG industry contributes around 8 per cent of India’s exports, 7 per cent of
industrial output and is the largest employment generator after agriculture. It contributes
about 14% to the industrial production and about 4% to the GDP. It has immense
potential for employment generation particularly in the rural and remote areas of the
country on account of its close linkage with agriculture. The contribution of this industry
to the gross export earnings of the country is about 37% while it adds only 1 – 1.5% to
the gross import bill of the country. It is the only industry which is self reliant and
complete in value chain i.e. from raw material to the highest value added products i.e.
garments/made ups. As a corollary to this the growth and promotion of this industry has a
significant influence on the overall economic development of our country.
India‘s textile products, including handlooms and handicrafts, are exported to
more than a hundred countries. However, the USA and the EU, account for about two-

third of India‘s textiles exports. The other major export destinations are Canada, U.A.E.,
Japan, Saudi Arabia, Republic of Korea, Bangladesh, Turkey, etc.
Structure of the Industry
Production Units –Garment production units in India are spread across the country
but mainly concentrated in manufacturing clusters. The clusters are also specialized in
terms (a) types of garments manufactured (either woven or knitted) and (b) variety of
products produced (i.e. Men’s Women’s of Children’s). Major manufacturing centres
(19) are Kolkata, Mumbai. Tirupur, Indore, Banglaore, Chennai, Okhla, Gurgaon, Noida,
Jaipur, Ludhiana, Bellary, Kanpur, Ahmedabad, Jabalpur, Salem, Erode, Madurai and
Nagpur.
Number of Units-Estimated number of units in 19 centres are 33400, that account
for 95% of total production of the country. Almost 92% of total units situated in the
following 12 bigger centres account for 85% of total production.
Challenges for the Industry
Labour supply – Garment industry depends on migrant labourers. Labour comes
from UP and Bihar. However, large clusters like Tirupur, Kolkata, Chennai etc. depend
upon local labour force, from nearby villages, due to easy availability. There is greater
tendency to employ contractual labour rather than permanent labour. The wages paid are
as per the prevailing minimum wages standards. The average reported wage rate is
Rs.4000 per month for the labour. One of the major problems faced by the industry is
huge shortage of appropriately trained manpower.
Fragmentation – the key problem
According to industry associations, the garment industry in India has not grown to
its potential and the main reason for this is the fragmented structure of the industry.
Smaller sizes of the production units has led to several drawbacks for the industry such
as-
 Uncompetitive scale in globalized environment
 Low technological development
 Lower production
 High raw material cost.

Human Resource Development
There is a gap of 2,50,000 managers between the availability and requirement of
personnel in the areas of management, merchandising and vendor management. To
bridge this gap, the Government has set up
1. Sardar Vallabhhai Patel Institute of Textile Management (SVPITM), Coimbatore
2. Institute of Apparel Management (Through AEPC), Gurgaon
These institutes are expected to create managerial cadre professionals in the apparel,
textiles and fashion retail sectors.
3. Apparel Training and Design Centres (ATDCs) for creating skilled manpower
Apparel Training & Design Centres (ATDCs) are running various courses/
programmes to meet the skilled manpower requirements of the textile industry, especially
apparel, in the field of design, merchandising and marketing. The Apparel Industry
employs approximately 6 million workers, of which approximately 3 million are
employed in the export sector. Fifty two Apparel Training and Design Centres (ATDC)
are being run by the Apparel Export Promotion Council (AEPC). ATDCs have trained
over 21,000 workers since inception.
1.3 Garment Industry in Tirupur
Tirupur, an obscure town in Coimbatore District in Tamil Nadu has been placed in
the knitwear map of global garment industry, apart from catering to the whole India. The
first knitwear unit in Tirupur was set up in 1925 but the growth of the industry was slow
till late 1930s. A series of strikes in late 1930s in knitting factories in the neighbouring
towns of Salem and Madurai resulted in the opening of new firms in Tirupur.
Subsequently, it emerged as the prominent centre for knitwear in South India by 1940s.
In 1942, only 34 units were engaged in the production of knitwear. All these units were
composite mills and the production was carried out in the same unit . There are also
references to some units performing specific tasks / operations like bleaching and dyeing,
located in the larger units. By 1961, the number of units rose to 230 and till early 1970s,
the industry catered only to the domestic market. These units were mostly composite
mills without any subcontracting system of production. It was in the 1980s, the export
market began to expand and subsequently Tirupur emerged as the largest exporter of

cotton knitwear from the country, accounting for roughly 80 percent of the total cotton
knitwear exporters.
There exist local representative institutions and support bodies that initiate the
development of the knitwear sector in Tiruppur. Textile Committee under the Ministry of
Textiles, Apparel Export Promotion Council (AEPC), The South Indian Hosiery
Manufacturer’s Association (SIHMA), Tirupur Exporters Association (TEA), Knit Cloth
Manufacturer’s Association (KCMS) are some of the most important associations
operating in Tiruppur extending a trade related help to the entrepreneurs.
Tirupur is now a leading exporting centre of knitted garments and undergarments.
It is a well integrated cluster with maximum number of units in to garment making
followed by knitting, dyeing and bleaching, fabric printing, other ancillary units and
compacting and calendaring units.
Since Tirupur is an export oriented cluster, machines used at various stages of
production are largely imported to match the international standards of production.
Different types of machines are imported from Europe/USA and Far East like
Japan/Taiwan/Korea. Of late Tirupur exporters have started using machines of Chinese
origin due to cost considerations. TUF & EPCG schemes are used extensively to import
technology. Exports through Buying Houses in India and direct exports to
importer/wholesaler in India are the preferred channels of distribution. However, there
are several units who are using commission agents. Some units are also directly targeting
retailers abroad.

Chapter -II
COMPANY PROFILE
The project entitled “Organizational Study on MARUTHI KNITTERSS
(HOSIERY MANUFACTURERS & EXPORTERS), TIRUPPUR” help me to know
more about the functions, structure, policies and different procedures of that organization.
The above said company is a partnership firm and has been into exports for the last
14years. They are the largest knitters in Coimbatore, with over 180 employees and
8million USD$.
Maruthi was founded by Mr. Sathish and began garment business on 1999 as
manufacture and exporter. Maruthi Knitterss, Hosiery manufacturers and Exporters
company was started as a “Partnership Firm” in the year 2001. They are one of the
leading garment manufacturer and exporter in India. We have own Knitting, Printing,
Washing, and cold Pigment dye unit. Maruthi Knitterss are doing all type knitted and
woven garments. Like Knitted T-shirts, Polo-shirts, Pants, Woven boxer shorts, Kids
styles. We have well experienced for washing garments,(acid wash, Stones wash, Denim
wash) and Cold pigment dye, Garment dyed. They are specialized for emblissement
works.
Maruthi Knitterss production capacity is 50,000pcs/month. We have well set-up
and communication for our raw materials suppliers and processing suppliers. The main
motive is On- time delivery, Keep Quality, Continuously improvement and Satisfaction
Service to Customers.
Vision
 To offer the world the best in knitter.
 To create customers satisfaction and hence customer delight.
 To provide quality service and products.

Mission
 Quality
 Service
 Consistency
Quality
Maruthi Knitterss is an ISO 9001:2000 certified company; it follows international
standards of quality.
Consistency
On- time delivery, Keep Quality, Continuously improvement and Satisfaction Service to
Customers
2.1. Infrastructure
Maruthi Knitterss, Hosiery manufacturers and Exporters are located in Tirupur,
Tamilnadu. The total built up area is 2500 sq meters, apart from this the company directly
employs over 180 employees and at least another 100 are outsider of the company.
Contemporary technology and state of the art infrastructure make the difference in
providing an environment which inspires high level of performance. They use tools such
as Computer Aided Layer Optimization in order to check material consumption and costs
and to remove wastages. Their offices are equipped with complete amenities to facilitate
a relaxed and cheerful working atmosphere for the employees.
2.2. Technology
It is Maruthi’s policy to make sure that every part of the product is tested to
comply with the material requirements of the importing country, customer and end user.
They use services of the best testing labs in ITS, SGS & others. Our technologists check
that the materials and reports are as per various parameters defined by our customers and
only then give the approvals.

2.3. Quality Policy & Principle
 Internal charter of ethics
A charter of ethics was written by us in order to guarantee a responsible approach
and the level of service that results from it.
• Independence and integrity of our teams
We also assure a daily monitoring of inspectors in order to detect any
insufficiency in this essential point of its charter
• Compliance with local standards
The local laws are well known and compliance with them is carefully analyzed.
2.4. Product Profile
Be it fashionable ensembles for Kids, trendy wear for women or Comfort wear for
men, Maruthi knitterss have them all. In addition to mass production of fashion garments
for men & ladies, all types of knit and woven. Our special products Corporate wear,
Organic & Mercerized wear and Promotional & Event product etc.
Men’s wear
 Casual wear
 Sleep wear
 Sports Wear
 T-shirts
 Polo-shirts
 Pants
 Woven boxer
 Jackets
 Sweaters
 Shorts

Ladies Wear
 Casual Wear
 Pyjama Sets
 Sleep Wear
 Sweaters
 Jackets
Product Range
Various kinds of Yarns being used to manufacture a wide range of sweater, Tops, T-
Shirts, Jackets, Etc
Compact cotton, Combed cotton Mercerised Cotton, Lambswool/Nylon,
Angora/Nylon, Cotton Slub, Cotton boucle, Space Dyed Cotton, Cotton Thick & Thin,
Fancy Blended Boucle.
Various Kinds of Embroidery:
Machine embroidery, Hand Work, Beads Work, Needle Punch Embroidery
Various Kinds of Knit Structure:
Plain jersy, Ribs, Jacquard, Intarsia, Pointels, Cables, Transfer, Fancy Structure,
etc
Customers of Maruthi Knitterss
 Diesel
 Soliver
 Scorpion Bay
 Lumber Jack
 Old Khaki
 Name it
 Belika

Chapter - III
ORGANISATION STRUCTURE
3.1. Importance of organization
A group of people who are bound together in formal relationship to achieve a
common goal Examples are schools, hospitals, institutions, social clubs etc. Organization
is a structural process of defining and grouping and regrouping the activities through
organization. In an organization manager is able to perform the function like planning,
organizing, directing and controlling which are the basis for management.
If an organization is not properly designed and reveals a number of problems then
the division will become in effective. The result will be slow and poor division, lack of
co-ordination of activities, conflict among members. Therefore leadership, motivation
and co-ordination should be achieved. Types of organizations are formal, informal and
project organization.
3.2. Organization structure of Maruthi Knitterss
The formal structure of Partnership Firm with two partners head Maruthi
Knitterss, one partner (Admin and Finance) and second Partner (technical)
The concerned department heads have under them a team of specialist officer’s
designation as managers. Below them are assistant and helpers.
Departments and their functions
1. Purchase Department
2. Production Department
3. Personnel Department
4. Accounts Department
5. Marketing Department
6. R &D Department
7. Quality Control Department
8. Supply Chain Management

MARUTHI KNITTERSS
PRESIDENCY BUSINESS SCHOOL
Organization structure of Maruthi
Admin & Finance
section
Personnel Dept
Purchase Dept
Account Dept
Marketing Dept
KNITTERSS (HOSIERY MANUFACTURERS & EXPORTERS)
Organization structure of Maruthi Knitterss
Partnership firm
Admin & Finance
Personnel Dept
Purchase Dept
Account Dept
Marketing Dept
Technical
Production Dept
Design Dept
Planning Dept
Quality Control Dept
Export Dept
(HOSIERY MANUFACTURERS & EXPORTERS)
12
Production Dept
Planning Dept
Quality Control Dept

MARUTHI KNITTERSS
Personnel
(Admin)
Manager
Assistant
Purchase
HOD
Assistant
Manager
Staff
Partner(Adm
in and
Finance)
Purchase
HOD
Assistant
Manager
Staff
Accounts
HOD
Staff
Marketing
HOD
Assistant
Manager
Staff
13
Marketing
HOD
Assistant
Manager
Staff

MARUTHI KNITTERSS
Production
Manager
Asst
Manager
workers
Designer
Asst
Manager
Partner
(technical)
Designer
Manager
Planning
Manager
R & D
Asst
Manager
Quality
Control
Manager
Staff
14
Quality
Control
Manager
Staff

3.3. Departments and their functions
1) Research and Development department
The R & D Department is under the partner (Technical) and is headed by
qualified developers who reports directly to R & D assistant manager and the line
is followed up by the chain of command.
1. The R& D dept was established in the year 2005 as a separate Business Unit at
Maruthi Knitterss, to satisfy the growing need to develop and control textile
raw material quality.
2. Maruthi Knitterss has established itself as a harbinger of new yarn quality
developments, reliable source of quality yarns & textile materials.
3. Research & Development in collaboration with key fibre suppliers, and top
spinning companies new yarn quality & set standard.
4. Finalizing fibre and yarn process parameters for selected quality.
2) Design & Development department
A manager heads this department and he has under him fashion designers
and draft men. He is responsible for the following:
1. The design team develop those trends in close collaboration with our customer
according to their specific market needs.
2. They constantly work on new fabrics and trims and experiment with new
washes and finishes to suit our customer styles.
3. All fabrics, artwork, trims and labels are customised to fit this collection, to
inspire our customer and match their market segment.
3) Supply Chain Management
1. The aim is that through improved visibility, tracking and performance, impacts
and risks will be better managed in the supply chain. Sustainability and
business resilience also drive innovation.
2. To further sustainability in our supply chain, we are developing tools and
programs, and working with our partners, to improve working conditions and
environmental performance, and also provide sustainable sourcing options.
3. They will continue to work with our customers, suppliers and industry partners
to improve our collective knowledge and capabilities around sustainable
sourcing, products and packaging.

4) Quality control
Manager heads this department followed by manager and qualified
assistants. Its functions can be summarized as follows:
1. They belief is that good quality is achieved by quality in our systems and
processes.
2. They basic process correspond to customers requirements.
3. These processes enable us to have an uninterrupted work flow and achieve the
high quality levels required by our customer.
4. The process of quality management commences at the earlier stages of the
product development, with evaluation and selection of relevant materials and
components.
5) Purchase Department
Purchase manager heads this department. The responsibilities entrusted to him are:
1. Material and equipment purchase bill adhering to the company purchasing
policy.
2. Studying the market for prices trends and delivery times and maintaining
records of source of material etc.
3. Buying materials at lower cost consistent with service and qualify required.
4. Avoid any waste while maintaining the lowest possible outlay on stock
consistent with making the material needed for production as and when
required.
6) Production department
This department is headed by a manager, his functions includes:
1. Regular checking of process and operation to establish the correct way to carry
out production activities to reduce fatigue and to eliminate necessary operation.
2. Reporting and investigation excess costs and being aware of modern trends in
manufacturing methods and machines.
7) Personnel department
This comes directly under Partner (Admin and Finance) and Manager
(Personnel and Admin) heads the department. The objectives of the personnel
department is,
1. Assess the manpower requirement of the organization.
2. Recruit the appropriate candidates.
3. Induct the candidates and develop them to the requirement of the organization.
4. HRD is one of the important functions of this department.

8) Planning department
This is headed by a manager and is assisted by an assistant manager. This
department is entrusted with the job of development. This department looks after
the expansion programme of the company.
9) Accounts department
Finance manager who has under him an assistant manager and staff heads
of the account department. This department is concerned with maintaining proper
method of book keeping, recording transaction and maintaining books of account
and preparation of financial statements i.e. Profit and Loss account and finally the
balance sheet.
10) Marketing department
A Marketing and Sales of Maruthi Knitterss product is taken care by a
marketing manager and staff. Marketing department not only checks out dispatch
date but also offers after sales service.
This department accepts orders directly from the customers then verifies it
and passes the same to the design department. The design is based on the
specification of marketing department, which are of two types i.e. standard
product and other is non- standard product. Both these specification as per
requirements, passed into the production department where the specification as per
requirements are passed into the production department where the specified
product is manufactured.
11) Order execution department
Order execution department is under the direct control of partners (both
admin and technical). It comes under the marketing department with two assistant
managers. When the order for goods are received from within the country it is
responsibility of manager concerned to supply the goods demanded as per
received, quality prescribed and dispatch them with the approval of partners.

12) Merchandising Team
• The merchandising is the key to successful execution of a customer’s request. The
business team is the main contact point of the customers and the key members of
this team often travel to the customer to improve their understanding of the
customer needs and the market.
• The merchandisers' have specific factory experience which enables them to
understand the requirements of the customer.
• The business team is expected to contribute to the customer, not only in terms of
communication and follow-up, but also in terms of making a better product which
sells well at the point of sale.

MARUTHI KNITTERSS
STUDY ON DIFFERENT DEPARTMENT
5.1 Personnel department
Department chart of HRM
Selection and Recruitment in Maruthi Knitterss
The function of selection is one of the most important functions of personnel
&admin department and recruitment is
job on the right time at the place.
In Maruthi Knitterss, various department heads are entrusted with the
responsibility of assessing the present and future manpower requirement in their
departments. If any manpower requirement is known, the concerned Manager, projects it
to the personnel department. Hence,
to personnel department. Once they are convinced about the justification of manpower
requirement they take the responsibility of finding the suitable person.
The personnel department of Maruthi Knitterss uses two
manpower requirement, namely internal and external sources.
Receptionist Administration
STUDY ON DIFFERENT DEPARTMENT
Department chart of HRM
Selection and Recruitment in Maruthi Knitterss
&admin department and recruitment is the process of placing the right man on the right
job on the right time at the place.
y manpower requirement is known, the concerned Manager, projects it
ent. Hence, the Manager will give the job specification
hey take the responsibility of finding the suitable person.
The personnel department of Maruthi Knitterss uses two sources
requirement, namely internal and external sources.
Partner
Manager
Assistant
Manager
Administration Driver Security
Keeping
19
Chapter - IV
the process of placing the right man on the right
y manpower requirement is known, the concerned Manager, projects it
will give the job specification in detail
sources to fulfill their
House
Keeping

Internal Source
Internal search is made to identity surplus manpower in certain departments in
areas of shortage. This can be done through transfer and promotion.
External Source
Sometimes it may not be possible to find a certain type of skilled labor within the
organization. Then they go for external source.
The major external sources used by Maruthi Knitterss
1. Advertisement in leading newspapers.
2. Campus recruitments in colleges.
3. Direct hiring personnel.
1) Screening the application
The application forms of the candidates are verified by personnel
department and details such as educational qualification, work experience and
other relevant documents are considered.
2) Preliminary Interview
Once the candidates are selected on the merit basis, they are called for an
interview. Hence the candidates are interviewed to know whether they meet the
job specification, requirements given by the concerned Manager.
3) Group discussion
The selected candidates are called for a group discussion. In this particular
topic relevant to their job is given for discussion and the various aspects of the
candidates like, profession competence, knowledge about subject, group dynamics
and leadership qualities are noticed.
4) Final Interview
After group discussion, shortlists of selected candidates are made and they
are called for the final interview. At Maruthi Knitterss, the interview technique
used is planned interview. In this they set certain fixed parameters according to the
post and test whether the candidates meets their standard.

5) Selection and placement
Hence the selected candidates are sent offer letters confirming their
selection and the responding candidates are given appointment orders.
6) Induction
In this the candidates is placed on a specific job and introduced with
organization structure and other policies, benefits and procedures.
7) Follow up
This is to confirm whether the right man is placed on the right job. In
Maruthi, a continuous monitoring of the performance of a new employee is done
and the performance is reviewed once in three months. After the successful
completion of probationary period of 6 month the candidate is placed as a
permanent employee in the company.
Compensation and reward systems at Maruthi Knitterss
The Maruthi Knitterss has well-established compensation and reward system for
the productivity and well being of its employees. These are about 180employees in the
company. The system includes basic pay, PF, bonus, DA, gratuity, annual increment,
ESI, pension, accommodation etc.
1. Salary
The salary of the employee of the Maruthi Knitterss from Rs. 3000 and Rs. 20,000
and it gives annual increment of 8%.
2. DA
The DA is fixed according to the consumer price index of each period.
3. Bonus
In Maruthi Knitterss, the bonus rates 10% of the basic pay during the festival
seasons.
4. Provident fund
Company provides PF facilities for their employees. This contribution from
employees and employer to the PF is 12% of the basic pay.
5. ESI
All the employees of Maruthi Knitterss are covered under ESI scheme. In certain
cases medical reimbursement is also given. In case of an accident or death of an
employee ESI pays compensation.

6. Cash rewards
The concerned Manager of every department finds out the quality workers from
their department. The Manager evaluates the selected employees performance and
selects best among them and gives cash reward of Rs. 500 to Rs. 2000 for a fixed
period.
7. Non-Financial reward
Other than financial rewards, Maruthi Knitterss offers non-financial rewards also;
these rewards are mostly given to the managerial staff. It includes providing
vehicle, telephone, accommodation facilities etc, or re-imbursement of certain
expense.
8. Promotion and transfer
In Maruthi Knitterss, promotions are given strictly on merit basis and efficiency.
The management has full authority to promote or demote an employee.
9. Disciplinary actions
Maruthi Knitterss follows strict disciplinary method and there is no discrimination
among the employees in case of disciplinary actions. Disciplinary actions are
taken according to the genuinely of cases. In certain cases humanitarian
consideration are also given.

MARUTHI KNITTERSS
5.2. Finance department
Finance manager or the accounts manager is the head of finance department. As per
department chart he is followed by assistant manager, two
junior office assistants follow him.
Senior office assistants have diffe
responsibilities of personnel section.
any clarification and report to him.
Junior office assistants also have many responsibilities on their shoulders as shown in
responsibilities of personnel section. They are also supposed to clarify their doubts and
report to HOD. He will in turn report to partners about functioning of the whole
department.
Department chart of Finance
department chart he is followed by assistant manager, two senior office assistants and two
junior office assistants follow him.
Senior office assistants have different tasks to be performed as shown below in
responsibilities of personnel section. They are supposed to meet assistant manager for
any clarification and report to him.
Junior office assistants also have many responsibilities on their shoulders as shown in
Partner
HOD
2 Sr. Staff 2 Jr. Staff
23
senior office assistants and two
rent tasks to be performed as shown below in
They are supposed to meet assistant manager for
Junior office assistants also have many responsibilities on their shoulders as shown in the

Responsibilities of personnel in accounts department
Senior office assistants
1. Assisting bank reconciliation’s
2. Yearly finalization of accounts.
3. Monthly and annual P.F returns.
4. Assisting in Sales Tax and income tax assessment.
5. Sales tax, entry taxes monthly and annual reports.
6. Submission of monthly stock statement to bankers.
7. Partial data entry
8. Board resolutions.
9. Providing details to the auditors
10.Maintaining of rough documents and bank book.
11.Preparation of cheques and bank vouchers
12.Assisting sales taxes and incomes tax assessment.
13.Submitting of buyers documents and statement to bankers.
Junior office assistants
1. Filling
2. Partial data entry
3. Salary statements
4. Commissions payable statements
5. Calculation of incentives
6. Preparation of monthly clean bills statement
7. Preparation of receipts.
8. Maintaining of daily cashbook, suspense register.
9. Filling of sales tax, income tax, P.F, E.S.I., R.O.C & return.
10.Bank work deposits, withdrawals, bank guarantees, clearing of documents etc.
E.S.I. – Employee State Insurance
ROC – Register of Companies
P.F. – Provident Fund.

MARUTHI KNITTERSS
4.3. MARKETING DEPARTMENT
Department chart of marketing
Market
A market is an area for potential exchanges i.e. a group of buyers and sellers interested
in negotiation the terms of purchase and sales of goods and service.
Marketing
Marketing is a societal process, by which individuals and groups obtain what they need
and want through creating, offering and freely exchanging products and services of the
others.
Marketing process of Maruthi Knitterss
Marketing and sales of Maruthi Knitterss products is taken
both the Partners. The marketing process in the marketing division takes place in the
following ways.
 Marketing department accepts orders from the
their orders by visiting personally/phone/fax,
 Details are noted by receptionist of Maruthi Knitterss.
Purchase
manager
NG DEPARTMENT
Department chart of marketing
in negotiation the terms of purchase and sales of goods and service.
process, by which individuals and groups obtain what they need
Marketing process of Maruthi Knitterss
Marketing and sales of Maruthi Knitterss products is taken care by a Managers under
Marketing department accepts orders from the customers; customers
visiting personally/phone/fax, through agents.
Details are noted by receptionist of Maruthi Knitterss.
Partner
HOD
Assistant
Manager
Executive
Manager
Executive
customer
support
25
process, by which individuals and groups obtain what they need
a Managers under
customers; customers will place

 Marketing department passes order taken from the customers to the HOD.
Planning and customer support, who examines this information for adequacy of
specification and other relevant requirement, such as type, quality, price, delivery
schedule, inspection requirement, terms of payment, test method/standards and
capability to ensure regularity and confirms whether these can be met.
 Any amendments in the contract, HOD Planning and Customer support, arrange to
resolve the same by reviewing with concerned department.
 During the review whether the product is standard is also discussed.
 The manager concerned will give quotation and specification based on the type of
the product. In mean time customer can classify and confirm his order.
 Once the customer confirms his order the file is placed in contract review meeting,
where HOD’s from different department like planning, design, production, quality
control, order execution and technical advisor discuss to find out the ambiguity or
short coming in the order is taken into consideration.
 After the contract review meeting, the order is passed to the planning department
for registration allotting a job order.
 HOD of planning department sends to the customers, the standardized order
acceptance form or standard letter.
 Quotation submitted to export department for further documentation and shipment.

MARUTHI KNITTERSS
Marketing Process
7.Receive
Purchase
8.Documentation
9.Shipment
(clearing and
forwarding
agency)
10.Delivery
documents
1. Identify
customers
2. Enquiry review
5.Contract
6.Payment
terms
7.Receive
Purchase
order
8.Documentation
10.Delivery
documents
27
2. Enquiry review
3.Quotation
4.Negotiation
5.Contract
review

Competitors
To prepare an effective marketing strategy a company must consider its competitor as
well as its actual and potential customers, which is especially necessary in slow
growth and winning them from competitors.
There are many competitors of Maruthi Knitterss in Tirupur and outside the Tirupur
area. Most of the competitors are collaborated with the foreign companies and
functioning as an MNC’s some of them is:
 Aviram knitters
 Rajpriya Exports
 UK Textiles
 CCZ Knitters
 Sriyansh knitters Exports of Fashion Apparels
 J S Knitting and Exports pvt. Ltd.
 Anmol Knitters
 Plucky Knitters
 Texcity Apparels
 Eswari Knitting
 Knitters Nightmare
 Desi Knitter
 Euro Impex
Major customers of Maruthi Knitterss
 Diesel
 Scorpion Bay
 Old Khaki
 S.Oliver
 DRM TM
 BELIKA
 Name It
 Clippers-San Diego
 LumberJack

MARUTHI KNITTERSS
4.4. Production department
Department chart of Production
As per the department chart under production there are two section i.e. production
managers and fashion designers.
The production process starts with procurement of raw material,
according to the customer specification and further changes in the samples given by the
foreign buyers.
MANUFACTURING PROCESS
The fabric in different colors/ designs is cut with scissors as per required design size and
product. The cut pieces are stitched with the help of stitching/ interlocking machine.
These stitch pieces are packed after inspection for dispatch.
MANUFACTURING PROCESS:
1. Raw material: Grey yarn – 100% cotton, Blends, Mélanges, etc to outsource.
2. Circular Knitting: Grey fabric, various structures: via, Single Jersey, Pique, Rib,
Interlock, Waffle, etc can be converted at the in
Manager
Assistant
manager
Workers
Production department
Department chart of Production
managers and fashion designers.
The production process starts with procurement of raw material, then the design are made
MANUFACTURING PROCESS
cut pieces are stitched with the help of stitching/ interlocking machine.
These stitch pieces are packed after inspection for dispatch.
MANUFACTURING PROCESS:
100% cotton, Blends, Mélanges, etc to outsource.
ing: Grey fabric, various structures: via, Single Jersey, Pique, Rib,
Interlock, Waffle, etc can be converted at the in-house facility.
Partner
Manager
Assistant
manager
Workers
Designer
Assistants
Supervisors
29
then the design are made
cut pieces are stitched with the help of stitching/ interlocking machine.
100% cotton, Blends, Mélanges, etc to outsource.
ing: Grey fabric, various structures: via, Single Jersey, Pique, Rib,

3. Processing: To be outsourced (Includes: Heat setting, Washing, Scouring,
Mercerizing, Dyeing, Slit opening Brushing, Raising, Rotary printing, Transfer printing,
finishing, etc).
4. Finished Fabric: After processing finished fabric is received in roll form or flat folded
which will be issued to Apparel Industry.
5. Fabric Inspection: Checking for fabric parameters, color matching & visual quality.
6. Cutting: Cutting of fabric into different parts of a garment based on the styling with a
computerised cutting machine.
7. Bundling: Bundling together all the parts of a garment into a bundle of 30 to 40
garments to avoid mix-up of different rolls & lots in a color.
8. Placement print /Embroidery: If the motif of the print / embroidery is large, the same is
done in panel form.
9. Sewing: Stitching together all the fabric cut panels to form a garment in the required
styling with the respective accessories / trims.
10. Printing / Embroidery: Small motifs are printed / embroidered on to the garment.
11. Snap/Button hole/ Buttoning: Attaching the snaps / buttons onto the garment.
12. Trimming/ Checking: Cutting of extra & unwanted threads / Checking of garments
for any defects.
13. Ironing: Steam pressing of Garment for better finish & appearance.
14. Inspection: Final inspection of garments for measurements, visual appreance,
etc.
15. Folding: Folding the garment as per customer’s requirements.
16. Metal detector: Passing the garments thru a metal detector for any metal parts viz,
broken needles, etc).
17. Packing: Pack the garment with required materials into cartons, seal the cartons &
store it in a secured ware house.

MARUTHI KNITTERSS
STEP IN MANUFACTURING PROCESS
Raw
material
Knitting
Fabric
Processing
Embroidery
STEP IN MANUFACTURING PROCESS
Cutting
Bundling
Embroidery
Sewing Ironing
Inspection
Folding
Packing
31
Dispatch
container
Port
shipment

4.5. EXPORT DOCUMENTATION AND PROCEDURES
Exporters should seriously consider having the freight forwarder handle the
formidable amount of documentation that exporting requires; freight forwarders are
specialists in this process. The following documents are commonly used in exporting;
which of them are actually used in each case depends on the requirements of both our
government and the government of the importing country.
1. Commercial invoice
2. Bill of lading
3. Consular invoice
4. Certificate of origin
5. Inspection certification
6. Dock receipt and warehouse receipt
7. Destination control statement
8. Insurance certificate
9. Export license
10.Export packing list
STEP1: Enquiry:
 The starting point for any Export Transaction is an enquiry.
 An enquiry for product should, inter alia, specify the following details or provide
the following data
1. Size details - Std. or oversize or undersize
2. Drawing, if available
3. Sample, if possible
4. Quantity required
5. Delivery schedule
6. Is the price required on FOB or C& F or CIF basis
7. Mode of Dispatch - Sea
8. Mode of Packing
 Terms of Payment that would be acceptable to the Buyer - If the buyer proposes to
open any Letter of Credit, any specific requirement to be complied with by the
Maruthi Knitterss.
 Is there any requirement of Pre-shipment inspection and if so, by which agency
 Any Certificate of Origin required - If so, from what agency.

STEP 2: - Proforma Generation:
 After studying the enquiry in detail, the export manager of Maruthi Knitters,
Hosiery, Manufacturer and Exporter will provide a Proforma Invoice to the Buyer.
STEP 3: Order Placement:
 If the offer is acceptable to the Buyer in terms of price, delivery and payment
terms, the Buyer will then place an order, giving as much data as possible in terms
of specifications, Part No. Quantity etc. (No standard format is required for such a
purchase order)
STEP 4: Order acceptance:
 They immediately acknowledge receipt of the order, giving a schedule for the
delivery committed.
STEP 5: Goods Readiness & Documentation:
 Once the goods are ready duly packed in Export worthy cases/cartons (depending
upon the mode of dispatch), the Invoice is prepared by the manager.
 If the number of packages is more than one, a packing list is a must.
 Even If the goods to be exported are excisable, no excise duty need be charged at
the time of Export, as export goods are exempt from Central Excise, but the AR4
procedure is to be followed for claiming such an exemption.
 Similarly, no Sales Tax also is payable for export of goods.
STEP 6: Goods Removal from Works:
 There are different procedures for removing Export consignments to the Port,
following the AR4 procedure, but it would be advisable to get the consignment
sealed by the Central Excise authorities at the factory premises itself, so that open
inspection by Customs authorities at the Port can be avoided.
 If export consignments are removed from the factory of manufacture, following
the AR4 procedure, claiming exemption of excise duty, there is an obligation cast
on the exporter to provide proof of export to the Central Excise authorities.
STEP 7: Documents for C & F Agent:
 They are expected to provide the following documents to the Clearing &
Forwarding Agents, who are entrusted with the task of shipping the consignments,
either by air or by sea.
 Invoice

 Packing List
 Declaration in Form SDF (to meet the requirements as per FERA) in duplicate.
 AR4 - first and the second copy
 Any other declarations, as required by Customs
 On account of the introduction of Electronic Data Interchange (EDI) system for
processing shipping bills electronically at most of the locations - both for air or sea
consignments - the C&F Agents are required to file with Customs the shipping
documents, through a particular format, which will vary depending on the nature
of the shipment. Broad categories of export shipments are:
 Under claim of Drawback of duty
 Without claim of Drawback
 Export by a 100% EOU
 Under DEPB Scheme
STEP 8: Customs Clearance:
 After assessment of the shipping bill and examination of the cargo by Customs
(where required), the export consignments are permitted by Customs for ultimate
Export. This is what the concerned Customs officials call the ‘LET EXPORT’
endorsement on the shipping bill.
STEP 9: Document Forwarding:
 After completing the shipment formalities, the C & F Agents are expected to
forward to the Exporter the following documents:
 Customs signed Export Invoice & Packing List
 Duplicate of Form SDF
 Exchange control copy of the Shipping Bill, processed electronically
 AR4 (original duplicate) duly endorsed by Customs for having effected the Export
 Bill of Lading or Airway bill, as the case may be.
STEP 10: Bills negotiation:
 With these authenticated shipping documents, they will have to negotiate to the
relevant export bill through authorized dealers of Reserve Bank, viz., Banks.
 Under the Generalized System of Preference, imports from developing countries
enjoy certain duty concessions, for which the exporters in the developing countries

are expected to furnish the GSP Certificate of Origin to the Bankers, along with
other shipping documents.
 Broadly, payment terms can be:
 DP Terms
 DA Terms
 Letter of Credit, payable at sight or payable at... days.
Step11: Bank to bank documents forwarding:
 The negotiating Bank will scrutinize the shipping documents and forward those to
the Banker of the importer, to enable him clear the consignment.
 It is expected of such authorized dealers of Reserve Bank to ensure receipt of
export proceeds, which factor has to be intimated to the Reserve Bank by means of
periodical Returns.
STEP 12: Customs obligation discharge:
 As indicated above, Exporters are also expected to provide proof of export to the
Central Excise authorities, on the basis of the Customs endorsements made on the
reverse of AR4s and get their obligation, on this score, discharged.
STEP 13: Receipt of Bank certificate:
 Authorized dealers will issue Bank Certificates to them, once the payment is
received and only with the issuance of the Bank Certificate, the export transaction
becomes complete.
 It is mandatory on the part of the company to negotiate the shipping documents
only through authorized dealers of Reserve Bank, as only through such a system
Reserve Bank can ensure receipt of export proceeds for goods shipped out of this
country.

4.6. Planning Department
The department acts as a mediators design and production department. The
planning process starts from marketing department, which is in charge of noting down the
specifications as per customer demands. There specifications are passed on to design
department, which is in charge of designing the product as per specification. Report is
sent to the planning department and this department sets up a final dispatch date as per
the complete design and producing the product. The whole process is planned and
executed with in a specified date of planning department. This department also plans for
future development also plans for future development and expansion of company.
4.7. Quality control department
• ISO 9001:2000 is a series of quality standard formulated by international
organization for standardization. The belief is that good quality is achieved by
quality in Maruthi Knitterss systems and processes.
• The basic processes correspond to customers requirements. These processes
enable us to have an uninterrupted work flow and achieve the high quality levels
required by our customer.
• The process of quality management commences at the earliest stages of product
development, with evaluation and selection of relevant materials and components.
4.8. Research and Development department
• R& D dept was established in the year 2005 as a separate Business Unit at Maruthi
Knitters, to satisfy the growing need to develop and control textile raw material
quality.
• Maruthi Knitters has established itself as a harbinger of new yarn quality
developments, reliable source of quality yarns & textile materials.
• Research & Development in collaboration with key fibre suppliers, and top
spinning companies new yarn quality & set standard.
• Finalizing fibre and yarn process parameters for selected quality.

Chapter- V
SWOT (Strength, Weakness, Opportunity and Threat) Analysis:
Strengths
 Market:
Strong presence in the export market
Developing trust and relationship in the long run
 Technology:
Availability of customised machines
Availability of imported high speed machines of international standard Demonstration
effect
 Inputs availability:
Raw material and allied items available in sufficient quantity since source is located
close to Tiruppur.
 Skills:
Workers are skilled and working very hard.
Skilled laborers are trained from reputed institutes.
Weakness
 Markets:
Losing ground in the international market because of the infrastructure problem.
Price competition in the international market
 Middlemen/traders enjoying most of the profits in the value chain Technology:
Traditional method of production
Low level of technological development

Manufacturing defects and rejection
Problems with quality and productivity
Most of the raw materials are procured outside Tiruppur like from Salem, Erode,
Coimbatore
High duties
Hardly any changes in design, technology process and marketing
 Skills:
No skill upgradation training for the workers in large-scale unit.
Scarcity of skilled laborers
 Business Environment:
Business environment is changing
Buyer’s requirement is on higher side and SSI sector has to invest more. Competition
is going to increase between entrepreneurs
Innovative capabilities.
Opportunity:
 Markets
Globalization can provide tremendous market potential for the competitive firms
Tariff and non-tariff barriers are depleting
Quality and productivity is the rule of the game
Enterprises can join hands together for international marketing, brand building and
participation in trade fairs

 Technology:
Advent of latest technology with the intervention of various departments/firms
Creation of technological awareness among entrepreneurs
Prospects of establishing common display centre at cluster is becoming brighter
Competition is going to make availability of inputs cheaper and sufficient
 Innovation capabilities:
Exposure visits, participating in exhibitions may make the entrepreneurs and
technicians more innovative and problem solving
 Demonstration effect Skills:
Increased awareness is likely to improve the skill base of the worker
Changing business environment can provide opportunity for enterprising firms
Threat
 Markets:
Competition is going to increase
Overseas importers are smart enough to change their sourcing country since the quota
system removed
Imports is going to increase in the coming years since local supplier is not able to
supply in time and time constraints from outside
 Technology:
Low level of technological development
Technology can impose a major threat unless it is changes/modernized

Technology is an ever changing process
Difficulty in encountering competition unless raw material are made cheaper, abolish
or reduce duty
Quality of raw material
 Innovation capabilities:
Innovation is required in every facet of business operations
 Skills:
Skill base of the workers need upgradation to adopt latest technology
The changing business environment is always a problem for the less enterprising
firms.

Chapter -VI
FINDINGS, SUGGESTIONS AND CONCLUSION
Findings
• Presence in Making Region With 14 years experience in making from the
region
• Value Addition They add value to your product and it's development with our
pre-existent and longstanding relationships through the complete supply chain
• Strong technical Know-how They have a good understanding of all the technical
aspects of the manufacturing of a product (garment or others) including cutting
and sewing operations.
• Quality Assurance : They are competent in assuring that the manufacturer is
following the right process during the product development and production stage
• Smooth Administration Processes : The service departments including finance,
accounts and logistics ensure smooth administration of all financial and logistics
processes.
• Social and Technical Compliance : Quality Products manufactured in Clean &
Hygienic environment and in accordance with all applicable legislations of the
State / Country of manufacture regarding industry minimum standards.
Suggestions
 The various departments should be supplied with more specialized work force so
that efficiency can be increased.
 The company should consider exporting its products by collaborate with foreign
companies in technology and marketing in order to keep up with the competition.
 The pricing policy and marketing strategies must be reviewed.
 The top management should monitor the productivity of its employees. If the level
of productivity is higher than expected level the employees should be rewarded.
This will enable him to perform in future and it will also motivate his colleagues.

 The company senior should guide their subordinates at times of difficulty. The
seniors should encourage the sub ordinates to do what feel is best for the
organization. This will help to develop effective communication between various
levels of management and employees in the organization.
 The company should have some sports or recreational facilities for its employees.
Conclusion
To conclude the study it may be express the given suggested measures will help the
MARUTHI KNITTERSS to improve the overall performance of the company.
 Each team has resources dedicated to Design, Product Development, Fabric,
Merchandising, Order and Production Management, Technical and Quality
assurance.
 These teams have the expertise and resources to fulfil customer requirements
and are structured to work exactly as per the needs of the customer.
 They add value to the product and it's development with our pre-existent and
longstanding relationships through the complete supply chain.
 They are one of the leading garment manufacturer and exporter in India.

BIBLIOGRAPHY
a) MARKETING MANAGEMENT - Philip Kotler Millennium Edition.
b) HUMAN RESOURCE MANAGEMENT- K Aswathappa
c) ORGANISATION BEHAVIOUR - K Aswathappa
d) WEBSITES www.ipaindia.com
www.fibre2fashion.com
www.indiaexports.com

MINI PROJECT REPORT OF Maruthi Knitterss

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to MINI PROJECT REPORT OF Maruthi Knitterss

Similar to MINI PROJECT REPORT OF Maruthi Knitterss (20)

Recently uploaded

Recently uploaded (20)

MINI PROJECT REPORT OF Maruthi Knitterss