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Super Apps for BlackBerry


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Super Apps for BlackBerry

  1. 1. Super Apps for BlackBerry
  2. 2. When it comes to enterprise and consumer apps… We focus on enabling high value, empowering experiences
  3. 3. Super App Experience Experiences that transform user behavior Apps that people use every day
  4. 4. Super App Experience <ul><li>Always-on experience </li></ul><ul><li>Seamless integration with native apps and 3 rd party apps </li></ul><ul><li>Proactive, notification-driven </li></ul><ul><li>Contextualized </li></ul><ul><li>Social and connected </li></ul><ul><li>Efficient and intelligent </li></ul>
  5. 5. Super App Enablers <ul><li>Multi-threaded O/S with background apps </li></ul><ul><li>APIs for deep, contextualized integration with Inbox, PIM, Camera, Phone, etc. </li></ul><ul><li>Rich event-based notification model </li></ul><ul><li>Push services for just-in-time data delivery </li></ul><ul><li>Integrated LBS and Mapping </li></ul><ul><li>Platform to enable highly engaging, real-time apps that act as natural extensions to the apps they already use </li></ul>
  6. 6. Super App Examples <ul><li>Menu item in the Inbox launches your app with relevant context </li></ul><ul><li>App updates the Calendar or Contacts with information from CRM system </li></ul><ul><li>App notifies the user when their favorite team is playing </li></ul><ul><li>App detects significant location change and proactively engages the user </li></ul><ul><li>App quietly downloads media content in the background </li></ul>
  7. 7. Super App Examples Twitter ® for BlackBerry <ul><li>Send Twitter messages from your inbox (custom “Tweet” menu item) </li></ul><ul><li>Receive alerts in your message list </li></ul><ul><li>Designed to provide seamless integration with location services </li></ul><ul><li>Built on a true push architecture </li></ul>Twitter is a trademark of Twitter, Inc. Twitter is a trademark of Twitter, Inc.
  8. 8. <ul><li>Add a reminder to your calendar for 5 minutes prior to auction end </li></ul><ul><li>Alerts in your message list when you’ve been overbid </li></ul><ul><li>Built on a true push architecture </li></ul>Super App Examples eBay® for BlackBerry eBay is a trademark of eBay Inc.
  9. 9. Super App Examples Poynt for BlackBerry <ul><li>Search for local businesses using GPS </li></ul><ul><li>One click to map, add to calendar, add to contacts, send to friend </li></ul><ul><li>Contextual notifications in message list </li></ul>
  10. 10. Super App Examples IBM ® Lotus ® Collaboration Apps <ul><li>Lotus Sametime </li></ul><ul><li>Push-based message delivery </li></ul><ul><li>Designed to seamlessly integrate messages into inbox with custom icon </li></ul><ul><li>Lotus Connections </li></ul><ul><li>Email, phone, SMS contacts directly from Connections app </li></ul><ul><li>Designed to convert emails in your inbox into “Activities” in Connections </li></ul><ul><li>Lotus Quikr </li></ul><ul><li>Share documents right away </li></ul><ul><li>Designed to seamlessly store documents offline </li></ul>IBM and Lotus are trademarks of International Business Machines Corporation.
  11. 11. Super App Examples SalesNOW for BlackBerry <ul><li>Designed to provide real-time notifications on sales leads and deal updates </li></ul><ul><li>Log phone calls and emails to CRM </li></ul><ul><li>Enter call reports and meeting summaries right from the calendar </li></ul><ul><li>Calendar seamlessly updated with service calls including customer data and driving directions </li></ul>
  12. 12. <ul><li>WIC Pager replaces and transcends the traditional pager experience for healthcare organizations. </li></ul><ul><li>Uses BES Push services to alert Physicians right away </li></ul><ul><li>Designed to provide real-time and automated delivery read receipts </li></ul><ul><li>One-click responses and call back </li></ul><ul><ul><li>One click to phone, email, browse, PIN-2-PIN, and dial PBX extensions via BlackBerry MVS </li></ul></ul><ul><li>Customizable notification settings with “persistent ring” until answered for critical alerts </li></ul><ul><li>Alerts initiated by clinical systems, rules-based messaging platforms, and/or hospital staff </li></ul><ul><li>Designed to save time and money, increase productivity, enhance communications </li></ul>Super App Examples Wallace Wireless WIC Pager
  13. 13. Super App Examples Mobile Innovations for Law Enforcement <ul><li>Officers receive dispatch notifications and directions right away </li></ul><ul><li>Camera can be used to submit photos to Records Management System </li></ul><ul><li>Designed to pass GPS data to dispatch to ensure command of officer locations </li></ul><ul><li>Email, IM or Call back right away from App to command or fellow officers </li></ul><ul><li>BB VoiceNotes™ can be used to integrate incident reports and transcription services – reducing typing requirements in field </li></ul>VoiceNotes is a trademark of Motorola, Inc.
  14. 14. The Smartphone of the future … Full screen image Is about having the tools to power a new level of communication , collaboration and integration that will transform the way we work and live. It will empower us by making us more connected and engaged in every aspect of what we do. It will inspire us to love what we do .
  15. 15. Full screen image Prepared March 2011. The data and figures included in this presentation are current at the time of preparation.