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  1. 1. CHAPTER ONE  Situations (people problem/situation problem)  The “Elephant” the emotional side (instinctive, pain, pleasure)  The “Rider” the leader rational side (reflective or conscious system)  People resistant to change  Self-control exhaustible resource  Direct the rider, motivate the elephant and shape the path
  2. 2. CHAPTER TWO  Make a difference  “TBU” true but useless  Bright spots (action plan)  Analysis paralysis
  3. 3. CHAPTER THREE  Decision paralysis (too many decisions)  Ambiguous goals into concrete goals  Script critical moves: unblock revenue, minimize up-front cash flow, faster and better than the rest and use what you got (spend less and make more)  “PCIT” Parent-child interaction therapy- tries to disrupt the escalating cycles of force and frustration that characterize abusive situations  Clarity dissolves resistance
  4. 4. CHAPTER FOUR  Speak their language  Ex: 1st graders=3rd graders  “BHAG” Big hairy audacious goal- tackle your goals (deadline)  “SMART” goals- specific, measurable, actionable, relevant and timely  Rider: script critical moves  Elephant: motivate, shrink change, shape path, build habit, point to direction, appeal to identity, rally herd, inspiration and rationalization
  5. 5. CHAPTER FIVE  “Tar-Zhay” (Target)  Robyn Waters (M&M’s)  Not Analyze - Think- Change, but rather See- Feel- Change  Video game: Remission(getting life back)  Find feeling, grow people, build habits and tweak environment  Self-evaluation
  6. 6. CHAPTER SIX  Shrink the change  Ex: maids (doing exercising while working)  Instead of “raising bar” “lower bar” to achieve goals  Ex: 5 min room rescue  Debt Snowball-pay off debts smallest to largest (min payment then extra $ goes toward debt  Set victory that’s fast, achievable and visible=small win leads to big WINS  Build networks  Self-reinforcement  Live for today’s opportunities  What’s the next action?
  7. 7. CHAPTER SEVEN  Grow your people  “Pride campaigns”(people feel good and BIG). Innovator  Consequence model- costs & benefits of options. Choices that maximize satisfaction (rational & analytical approach)  Identity model- who am I, what kind of situation is this and what would someone like you do in this situation?- (how most people vote)  Study what’s working instead of what’s not working  Success involves failure. EXPECT it.  Fixed mindset – abilities are like static. Avoid challenges  Growth mindsets- abilities are like muscles. Face challenges. Businesses prefer.  Ex: Tiger Woods
  8. 8. CHAPTER EIGHT  Tweak environment  Change/shape peoples behavior  “Fundamental Attribution Error”- in our inclination to attribute peoples behavior to way they are rather than situation they’re in  Concrete instructions=results  Key periods of time: pre-event, Event, post-event
  9. 9. CHAPTER NINE  Build habits- behavioral autopilot allow good behaviors to happen  Action trigger- effective in motivating action  Situational trigger- create instant habits  Habits to advance mission  Checklists educate YOU
  10. 10. CHAPTER TEN  Rally the herd  Look to others to know how to act in certain situations (social signals)
  11. 11. CHAPTER ELEVEN  Keep the switch going  Single step doesn’t guarantee long journey  Reward each step you make  Change isn’t an event; it’s a process  Change is ubiquitous