New Culture Of Storytelling

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Slides from my presentation at the #10NTC conference in Atlanta.

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New Culture Of Storytelling

  1. 1. The New Culture of Storytelling Nonprofit Technology Conference April 9, 2010 Michaela Hackner, Senior Project Officer The New Culture of Storytelling April 9, 2010 0
  2. 2. I am... Michaela Guerin Hackner Web strategist, photographer, writer, hopeful changemaker. The New Culture of Storytelling April 9, 2010 1
  3. 3. Today… • Storytelling is the new black • How organizations are rocking it • The paradigm shift • Do your homework • Make it work • Own the shift Regardless of where we work, there are often amazing stories to tell… The New Culture of Storytelling April 9, 2010 2
  4. 4. 1. Storytelling is the new black The New Culture of Storytelling April 9, 2010 3
  5. 5. You know storytelling is important Stories help us: Process complex ideas Understand our experiences Relate to others CONNECT The New Culture of Storytelling April 9, 2010 4
  6. 6. Storytelling is at the heart of our human experience The New Culture of Storytelling April 9, 2010 5
  7. 7. We tell stories every minute of every day The New Culture of Storytelling April 9, 2010 6
  8. 8. And stories connect us all And stories connect us all. The New Culture of Storytelling April 9, 2010 7
  9. 9. And everyone is doing it The New Culture of Storytelling April 9, 2010 8
  10. 10. 2. How organizations are rocking it The New Culture of Storytelling April 9, 2010 9
  11. 11. I m Second The New Culture of Storytelling April 9, 2010 10
  12. 12. And everyone is doing it The New Culture of Storytelling April 9, 2010 11
  13. 13. And everyone is doing it The New Culture of Storytelling April 9, 2010 12
  14. 14. The New Culture of Storytelling April 9, 2010 13
  15. 15. The New Culture of Storytelling April 9, 2010 14
  16. 16. And these organizations want your stories too! The New Culture of Storytelling April 9, 2010 15
  17. 17. 3. The paradigm shift The New Culture of Storytelling April 9, 2010 16
  18. 18. Organizational Backing The New Culture of Storytelling April 9, 2010 17
  19. 19. New structure / stakeholder empowerment • Make storytelling a priority • Empower staff, stakeholders, and beneficiaries • Provide training • Develop a storytelling toolkit • Provide incentives • Lead by example The New Culture of Storytelling April 9, 2010 18
  20. 20. Resources The New Culture of Storytelling April 9, 2010 19
  21. 21. 4. Do your homework The New Culture of Storytelling April 9, 2010 20
  22. 22. Organization lacking commitment The New Culture of Storytelling April 9, 2010 21
  23. 23. 5. Make it work The New Culture of Storytelling April 9, 2010 22
  24. 24. The New Culture of Storytelling April 9, 2010 23
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  30. 30. The New Culture of Storytelling April 9, 2010 29
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  35. 35. 6. Own the shift The New Culture of Storytelling April 9, 2010 34
  36. 36. Storytelling done right The New Culture of Storytelling April 9, 2010 35
  37. 37. Q&A and Discussion Thank You! Michaela Hackner mhackner@forumone.com @kalabird The New Culture of Storytelling April 9, 2010 36

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