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SXSW 2013: Growing a business in a submerged economy

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This is the presentation I gave at SXSW 2013 where I discussed how the greek economic crisis inspired me and my co-founder Phaedra Chrousos to capitalize on the economic turmoil while simultaneously benefiting the Greek economy. And how what we learned back then applies to all startups.

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SXSW 2013: Growing a business in a submerged economy

  1. 1. GROWING A BUSINESS IN A SUBMERGED ECONOMY How to teach yourself swimming and other survival secrets you won’t learn in business school. NIKOS KAKAVOULIS CEO AND FOUNDER DAILY SECRET SXSW 2013
  2. 2. DAILY SECRET // SXSW 2013 prepare to get wet It gets better, but only after it pours. if you find yourself in a crisis &
  3. 3. DAILY SECRET // SXSW 2013 teach yourself to swim There is nothing you can’t learn to keep yourself from sinking. it’s a Darwinistic world!
  4. 4. DAILY SECRET // SXSW 2013 Radical thinking will save you from extreme situations. and when traditional wisdom fails think oppositely GROWING ABUSINESS INASUBMERGED ECONOMY
  5. 5. DAILY SECRET // SXSW 2013 What holds true for Daily Secret holds true for all of us. now get ready for our secrets !☂
  6. 6. DAILY SECRET // SXSW 2013 lose your focus #1 Don't let the old world keep you from discovering the things you never knew existed. Before you conquer you have to explore. Don't let the old world in your mind keep you from discovering the new one out there.
  7. 7. DAILY SECRET // SXSW 2013 be the optimist #2 Optimists have the stats on their side. This simple fact will let you focus on the big picture while everyone else fights for survival.
  8. 8. DAILY SECRET // SXSW 2013 prepare for a catch #3 Opportunities show up when you least expect it. Keep your hooks sharp and you’ll be the first to recover. Remember that if you haven’t baited the line, someone else will reel it in.
  9. 9. DAILY SECRET // SXSW 2013 drop something #4 Focus on your strengths by leaving something on the table. Being lighter teaches you that often less is more than enough.
  10. 10. DAILY SECRET // SXSW 2013 make noise #5 While everyone is cowering in the shadows, find a spotlight - and then step into it. You’ll be the only one there and everyone will take notice.
  11. 11. DAILY SECRET // SXSW 2013 #6 don’t ask for luck Instead look within for the best advice; you are your best anchor.
  12. 12. DAILY SECRET // SXSW 2013 hurry up #7 Enjoy this time. Recessions are too good to last forever. ∞
  13. 13.
  14. 14. SPECIAL CREDIT TO ALL THE GENEROUS THINKERS WHO PUT THEIR THOUGHTS, EXPERIENCES, LESSONS AND ADVENTURES ON PAPER AND SHARED THEM WITH THE REST OF US. WE WOULD HAVE NEVER FLOATED WITHOUT YOU, THANK YOU. IF YOU TOO SHARE OUR WANDERLUST YOU MIGHT FIND INSPIRATION IN THE FOLLOWING BOOKS: THE ART OF LOOKING SIDEWAYS - ALAN FLETCHER READY FOR ANYTHING - DAVID ALLEN LIFESTYLE - BRUCE MAU GETTING REAL - 37 SIGNALS THE ELEMENTS OF TYPOGRAPHIC STYLE - ROBERT BRINGHURST NEVER EAT ALONE - KEITH FERRAZZI
  15. 15. DAILY SECRETCHANGES THE WAY WE LIVE OUR LIVES

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