Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL

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Netzwerke, wie LinkedIn, Twitter, Facebook, Xing, aber auch Flickr, Picasa, WordPress, YouTube u.v.a., steigen ein als neue Mittel für Marketing und Community Building. Dies betrifft Unternehmen, FOSS-Projekte sowie einzelne Akteure -- Entwickler, Forscher, Investoren. Dieser praxisbezogene Vortrag beschreibt die Möglichkeiten der Web 2.0 für eine effizientere Kommunikation, mit MySQL als Fallbeispiel.

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Berlin Open 09: Architekturen sozialer Netzwerke -- Fallbeispiel MySQL

  1. 1. Social Networking Berlin Open ‘09 23.6.2009: Architekturen sozialer Netwzerke: Das Fallbeispiel MySQL
  2. 2. Wer seine Ziele und sein Leben heute im Web 2.0 widerspiegelt, kann einfache Siege in die Tasche stecken.
  3. 3. Unternehmen FOSS-Projekte Entwickler Forscher Investoren -- Alle! --
  4. 4. Das Risiko eines schlechten Auftritts wird nicht durch Abwesenheit aufgehoben
  5. 5. Zu viel Theorie am Anfang eines neuen Phänomens schadet, genauso wie zu wenig Systematik
  6. 6. Topics • How do I map my real life network on the web? • How should MySQL map its network onto the current networking tools? • Guinea Pig = Kaj (and MySQL)
  7. 7. Sample networking tools • Facebook • LinkedIn • Twitter • Blog • Phone • Party • Seminar
  8. 8. Why network? • Solve problems • Be social • Help others • Get help • For fun • For profit
  9. 9. My network
  10. 10. Twelve recommended networks
  11. 11. And, the purpose? • Spokesperson @Sun • Attract attention for MySQL • Share news • Scalable interaction • Offload email
  12. 12. „Technical“ tricks • Twitter from SMS • FB status from Twitter • Blogs to Google Reader • Blogs to FB, LI • Use same pic everywhere • Reuse existing texts • Host pics on Picasa
  13. 13. Involve the family • Children are digital natives • They (may) have their own networks • Text? Photo? Video?
  14. 14. Bragging OK? • Yes and no • Yes: Presenting favourable facts, avoiding drunk pics • No: „Real“ bragging • The line is fine
  15. 15. Multiple identities? • Multiple languages: OK • Job self and private self: Also OK • Don‘t be too private • Be very careful with stuff others perceive as negative • Don‘t portray others in a negative way
  16. 16. Strengths (of social networking) • More social interaction • Sense of belonging • Bridge distances • Good advice • Avoid mistakes • Save time
  17. 17. Weaknesses (of social networking) • Time consuming • Learning • Keeping order (pics, passwords) • Get carried away
  18. 18. Opportunities (in social networking) • Find new customers (or suppliers) • Find a new job (or new employees) • Find investors (or investment opp‘ts) • Improve social life In Real Life
  19. 19. Threats (in social networking) • Somebody else writes negatively about you • You don‘t defend yourself • Drunk pics, sexism, racism, bad jokes • Stealing PWs • Writing stuff you regret (where you can‘t delete it)
  20. 20. Start writing! • Start small (not with „a marathon“) • Start with comments! • Post „articles“ in Facebook, LinkedIn • Pay for a good pic! • Start a blog • Continue to comment what others do • Consider Twitter
  21. 21. Good topics • Event invitations • Thank you notes • Recommendations of suppliers • Book reviews • Restaurant reviews • Event reports • Travel reports
  22. 22. What should you avoid? • Being negative • Being arrogant • Drunk pics, text • Sex, racism • Non-constructive criticism • „I‘m offline“ = steal now!
  23. 23. Reuse • Columns for publications • Presentations • Proposals • Reports • Blog entries • Emails to friends • LinkedIn, Facebook
  24. 24. My todo list • Comment often • Write more often, in several languages • Spam filter akismet • del.icio.us order • Aggregate twitter feed • Customers philosophy • Photo IT Mac video • Travel mountains run
  25. 25. Pre-net book • Golden rules • Plenty of insight • In no way dependent on Social Web • In every way applicable on Social Web
  26. 26. Do I still have your attention?
  27. 27. Do ask questions! • kaj@arno.fi • http://kaj.arno.fi /twitter /linkedin /facebook /picasa • @kajarno on Twitter • Comment on blogs

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