NewsTrust Slides

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NewsTrust Slides

  1. 1. NewsTrust Your Guide to Good Journalism Presented by: Fabrice Florin Executive Director NewsTrust (415) 388-6688 fab@newstrust.net www.newstrust.net
  2. 2. What is NewsTrust? • a social news network focused on good journalism • we help people find quality news and information • we rate the news based on quality -- not popularity • we’re nonprofit and offer these free public services:  quality news feeds  news literacy tools  civic engagement network
  3. 3. Our Team Managers: Board Members: •  Fabrice Florin - Executive Director •  Terry Gamble - Ayrshire Foundation (formerly with Apple, Macromedia) •  Henry ‘Hap’ Perry - GenSpring •  David Fox - Technology Director •  Kim Spencer - Link TV (formerly with Lucasfilm Games) •  Fabrice Florin - NewsTrust Staff: (partial) Advisors: (partial) •  Kaizar Campwala - Associate Editor •  Doug Carlston – Public Radio Intl. •  Adam Florin - Web Engineer •  Mike Dixon - Google News •  Derek Hawkins - Assistant Editor •  Dan Gillmor - Arizona State University •  Subramanya Sastry - Web Engineer •  Jim Kennedy - Associated Press •  Bill Mitchell - Poynter Institute Editors: (partial) •  Evelyn Messinger - Citizens Network •  Michael Bugeja - Iowa State University •  Betsy Morgan - Huffington Post •  David Cohn – Spot.Us •  Craig Newmark - Craigslist •  Dan Kennedy - Northeastern •  Howard Rheingold - Stanford University •  Mike La Bonte - and 14 more … •  Jay Rosen – New York University
  4. 4. Our Partners Here are some of our first partners and backers. Media Partners: Educational Partners: Foundations/Donors: PBS (News Hour / P.O.V., etc.) Stanford University MacArthur Foundation Washington Post University of Nevada Ashoka Scientific American Arizona State University Google, Inc. Huffington Post Northeastern University Sunlight Foundation InstaPundit Poynter Institute Tides Foundation Council on Foreign Relations University of Santa-Clara Ayrshire Foundation Global Voices Craig Newmark Link TV Widget Partners: Doug Carlston Mother Jones AFP (Agence France Presse) Mitch Kapor New America Media Slate (Doonesbury.com) Hap Perry PolitiFact Yahoo News and other private donors and many others
  5. 5. Our Challenge
  6. 6. The Case for News Literacy
  7. 7. A Hybrid News Filter
  8. 8. Our Web Site - Home Page
  9. 9. Quick Review Form - Politico Review Form
  10. 10. Full Review Form - WashPost Review Button Full Review Form
  11. 11. Story Page - Reviews
  12. 12. Source Profile
  13. 13. Member Profile
  14. 14. Member Profile
  15. 15. Our Community Our community of reviewers is widespread, educated, and mature. Early adopters share liberal views. Half of our members are experienced journalists and three-quarters have college degrees. Age: Education: Adults 18-34 27% Post-graduate 42% Adults 35-49 27% College 33% Adults 50+ 46% High school 25% Journalism: Politics: 5+ years 22% Left 62% 1-4 years 28% Center 27% No experience 50% Right 11% Source: Google Analytics/MySQL - Jan. 2009
  16. 16. Trust Network Our community is organized in different groups, based on trust and experience. As members gain trust in our network, their validation levels rise and their ratings are weighted accordingly. Group Size: Validation Level: 8 staff Staff 5 22 editors Editors 4 239 hosts Hosts 3 5,294 reviewers Reviewers 2 10,264 members Members 1 103,633 visitors Visitors - Source: Google Analytics/NewsTrust - May. 2009
  17. 17. News Quality Ratings Citizens using our tools rate journalistic quality with consistent accuracy. << bad journalism good journalism >> Original version Degraded version Original version Degraded version
  18. 18. 2009 Partnerships Partner Features: • News Hunts – community engagement • Widgets – most trusted news & information • Buttons – quality feedback from reviewers News Hunts: • Bush Legacy - with Washington Post • War in Gaza - with Link TV and Yahoo News • Money - with Consumers Union and Stanford • Education - with Ashoka Foundation • Black Experience - with PBS, Tavis Smiley, USC • Education Reform - with PBS, NOW
  19. 19. A Typical News Hunt Here is one way in which NewsTrust collaborates with our media and educational partners: • Featured topic: Obama’s First 100 Days • Media partner: PolitiFact • Educational partner: University of Nevada • Our goal: to find great journalism about Obama • Our work: all week, our members submit and review stories • Results: we share our top stories and findings for a week
  20. 20. News Hunt PBS - Home Page
  21. 21. PBS NewsHour On-Air Promo
  22. 22. News Hunt Welcome Page Small Widget
  23. 23. HuffPo News Hunt - Home Page Call to Action
  24. 24. Add value to your site Mockup Review Button Widget
  25. 25. Widgets (Slate) Large Widget www.newstrust.net/widgets/
  26. 26. Widgets (Yahoo) RSS Feed www.newstrust.net/widgets/
  27. 27. NewsTrust in Education Here are some of the educational activities provided by NewsTrust and our partners. Group Presentation & Discussion (Stanford) Online Research & Reviews (U. Nevada) Team Findings & Blog Posts (Arizona State U.)
  28. 28. Why Partner with NewsTrust? Collaborating with NewsTrust serves these goals: • help build a public appreciation for good journalism • promote quality news and opinion to a broad community • surface the best news coverage on your site • encourage civil social interaction and tolerance • develop news literacy skills and civic engagement • enhance user experience, increase customer loyalty
  29. 29. New Services and Tools • Facebook/Twitter Integration • Member/Source Widgets • News & Opinion Listings • Mainstream & Independent • Email & RSS Feeds • Review Buttons • Smart Bookmarklets
  30. 30. New Home Page Mockup #2 (2009)
  31. 31. New Toolbar
  32. 32. Smart Feeds • newsworthy links from around the web • from greatest minds in 'link journalism’ • Clay Shirky, Jay Rosen + hundreds more • high quality news stories round-the-clock • aggregate expertise from other networks • a smart way to filter Twitter, Digg, etc. • helps citizens find timely, diverse information
  33. 33. Groups • recommendations from friends & like minds • political, demographic & affinity groups • special groups for sources & partners • group pages show their top rated stories • compare group ratings with each other • compare your own rating with different groups • helps increase diversity in our networks
  34. 34. My News • a personal feed of good journalism • stories that match your interests • filter by source, topic or reviewer • add custom filters to your feed • share your news with your friends • helps citizens get more informed
  35. 35. Coming Soon NewsTrust Anywhere Rating Widget Listing Widget Mockup
  36. 36. The NewsTrust Difference • NewsTrust fills a real need through: - quality news feeds - news literacy tools - civic engagement network • we help citizens make more informed decisions • we add value for our partners and their customers • when citizens and journalists collaborate, everybody wins
  37. 37. How you can help • Sign up as a member: newstrust.net/signup/ • Check our review tips: newstrust.net/help/reviewer/ • Spread the word: newstrust.net/about/ • Get our widgets: newstrust.net/widgets/ • Add our buttons: newstrust.net/buttons/ • Sign up as a partner: newstrust.net/partners/

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