Observation lab presentation

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Observation lab presentation

  1. 1. Observa(on  Lab:    Insights  and  Hidden  Opportuni(es   K.  Kemp  2012   for:  A  Crash  Course  on  Crea5vity    
  2. 2. OBSERVATIONS:    What  a8racts  people   to  shops?  
  3. 3. Shop namesand the feelings we associate with those namesCandy  Shop  
  4. 4. LARGE  ENTRANCES    ATTRACT  MORE  PEOPLE  
  5. 5. Regular  H&M  Entrance   AND…  
  6. 6. H&M with Lighting and Ample EntranceNo  need  for  shop  name  to  be  in  large  le8ers.  
  7. 7. DO  SOMETHING  DIFFERENT:  Hang  clothing  from  the  ceiling…  
  8. 8. Ac5ve  Observa5on  Reveals:     SURPRISES!  •  While  people  are  drawn  into  the  shop  by  the   sales  racks  at  the  front,  few  people  stop  to   look  at  this  items.  •  The  staff  –  a  lot  of  people  were  turned  off  by   staff  assistants  trying  to  help  them.      •  People,  in  general,  are  drawn  to  (dy  tables   and  organized  displays.  
  9. 9. Oportuni5es  and  Solu5ons  •  Take  (me  to  understand  exactly  what  the   customer  wants  and  do  it…  •  Give  customers  the  chance  to  explore  without   bother…  •  All  marke(ng  needs  a  hook  to  draw  in  the   customers:  some(mes  it’s  simple,  “Happy   Books”  and  “Happy  Pills”  

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