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Build the ultimate BI Unit

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How to run and build a business/data intelligence unit from startup to corporate.

Published in: Business
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Build the ultimate BI Unit

  1. 1. HowtobuildaBusiness IntelligenceUnit
  2. 2. • Actionable insight matters the most • Analytics Levels • The Impact Matrix • Establish an intelligence culture • Hiring • What stack to use when Whatyoucantakeawayfromthis
  3. 3. Startup=Growth
  4. 4. Startup=Growth
  5. 5. USAGE Building MVP Private Beta Launch Product/Market Fit Scale Whereareyou?
  6. 6. WhatisBusinessIntelligence?
  7. 7. ActionableInsight!
  8. 8. 1450 DAU +2% WoW 4080 DAU in 12M(x2.8) DAU = Daily Active Users 18k DAU in 12M(x12.6) +5% WoW
  9. 9. $234 LTV LTV = LifeTimeValue +5% WoW $35 CAC CAC = Customer Accquisition Cost -/+ 0% WoW
  10. 10. KPIs=KeyPerformanceIndicator Never bring an opinion to a data fight. Because the highest-paid person’s opinion (HiPPO) always wins… unless you have data. “
  11. 11. KPIs=KeyPerformanceIndicator LaggingLeading
  12. 12. AnalyticsLevel1 DATA DESCRIPTIVE 🤔 INSIGHT/ DECISION ACTION WHAT HAPPENED? Analytics Human Input
  13. 13. AnalyticsLevel2 DATA DIAGNOSTIC 🤔 INSIGHT/ DECISION ACTION WHY? Analytics Human Input
  14. 14. AnalyticsLevel3 DATA PREDICTIVE 🤔 INSIGHT/ DECISION ACTION WHAT WILL HAPPEN? Analytics Human Input
  15. 15. AnalyticsLevel4 DATA PRESCRIPTIVE INSIGHT/ DECISION ACTION DECISION SUPPORT Analytics
  16. 16. AnalyticsLevel5 DATA PRESCRIPTIVE ACTION AUTOMATION Analytics
  17. 17. DATA PRESCRIPTIVE ACTION DATA DIAGNOSTIC 🤔 INSIGHT/ DECISION ACTION DATA DESCRIPTIVE 🤔 INSIGHT/ DECISION ACTION DATA PREDICTIVE 🤔 INSIGHT/ DECISION ACTION DATA PRESCRIPTIVE INSIGHT/ DECISION ACTION
  18. 18. Nowwearegoingtocollectallyour KPIsanddosomethingfunwithit
  19. 19. Tactical Real Time Weekly Monthly Quaterly 6-Monthly ImpactMatrixStrategic 64 4 10 24
  20. 20. Findyour3mostimportantKPIs
  21. 21. Acultureofintelligence
  22. 22. Acultureofintelligence DRIVE ACTION
  23. 23. Acultureofintelligence
  24. 24. Acultureofintelligence Write reports on your primary metrics on weekly basis for advisors and investors so they can help you
  25. 25. Whotohire DATA DATA SCIENTISTENGINEER 👨🏭 👩🔬
  26. 26. DATA SALES MARKETING CxO 👩🔬👩🔬 👩🔬 👨🏭 Organization
  27. 27. USAGE Building MVP Private Beta Launch Product/Market Fit Scale AnalyticsStack
  28. 28. • Use the KPI Matrix to decide what to report/automate • Focus on a minimal set of KPIs • Gradually build out transperant data driven culture. • Hire if you get an competitive advantage • Start small Whatdidwelearn
  29. 29. ʕ •ᴥ•ʔ - k, thx, bye @kai_richard kai.koenig@bitspark.de https://www.linkedin.com/in/kairichard/ Kai Richard König P A R T N E R @ B I T S P A R K

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