My presentation for BOSCH Connected Experience on innovation and bringing NFC business cards to market.

1. NFC Business Cards+
Kai Turner
MOO

2. NFC Business Cards+ by MOO
2
Agile innovation in practice: Learning to be lean

3. NFC Business Cards+ by MOO
3
Agile innovation in practice: Learning to be lean
Always Be Shipping

4. NFC Business Cards+ by MOO
4
Agile innovation in practice: Learning to be lean
Always Be Shipping
The Story of NFC Business Cards+
Why innovation teams need to ship products

5. Story in 3 parts
5
2012-2014
How you DON’T
ship innovation
2015
How you DO ship
innovation
2016
Continuous
innovation

6. About MOO
&
About me
6

7. 7

8. 8

9. 9

10. 10

11. 10 years in Internet time is old
11

12. 12
Demonstrate innovation at MOO

13. About me
13
20+ years in digital
product design
• Global brands
• Marketing agencies
• Startups
Roles throughout concept-
design-build-ship cycle
• User experience designer
• Creative director
• Product owner
@kaigani

14. 14
Physical
design
Product
owner Technical
lead
Developer
UX design
QA
Project
mgmt
Lead
developer
Developer
Team NFC

15. 15

16. How you
DON’T
ship innovation
16

17. We’ve gotta go back to 2012
17

18. 18
Gartner Hype Cycle

19. 19
2011 - NFC at Peak Hype
5-10 years to mainstream

20. We wanted to ride the wave 20

21. 21
+
=
NFC Business Cards
(Easy?)

22. 22
2012 NFC Beta
150,000
cards

23. 23
Limited audience
Customers who have
NFC capable
devices
Customers who
understand NFC
Customers who
understand how to
programme NFC
tags

24. The technology was not ready
24

25. What’s at stake?
25
Customer
expectations
PR
reputation
Lost
resources

26. 26
Gartner Hype Cycle - 2012
5-10 years to mainstream

27. 27
Gartner Hype Cycle - 2013
2-5 years to mainstream

28. 28
Gartner Hype Cycle - 2014
2-5 years to mainstream

29. NFC = No F&@%ing Chance
29

30. Lesson:
Hack ≠ Product
30

31. How you
DO
ship innovation
31

32. by 2014/2015…
Printed electronics evolved
32

33. Printed electronics
33

34. 34

35. We have the technology (partner)
35

36. NFC/IoT market evolves
36

37. 37
2015 - Market forecast

38. NFC landscape in 2015
38

39. NFC landscape – Print
39

40. NFC landscape – Product
40

41. NFC landscape – Platform
41

42. NFC landscape – Payments
42

43. 43
Enough momentum to get the NFC
industry out of the valley

44. Market proof
44

45. 44516
email signups
45
HIGH
conversion on surveys
HIGHER
than average site search
Proof points

47. Exec team are GO!
47

48. Hardware prototyping
48

55. Storytelling
55

56. 36 customer use cases
56

57. Market testing
57

58. The Lean Model
58
Build a
landing page
Collect sign-ups
Gauge demand

59. The Lean Model
59
Build Find a
landing page
Collect sign-ups
Gauge demand
Write a
ticket
Who owns?
PHP?
Discuss
w/ CRM
Discuss
w/
Creative
Branding?
Build
& Release
Which
release?
BI
export of
data
Do we merge?

60. Beta launch
60

61. 61

62. Concept testing
62
• Cafés
• Co-working spaces
• Online panels

63. Timelines
63

64. Full launch
64

65. Paper+
65

66. NFC Business Cards+
66

70. Continuous
innovation
70

71. Event-driven market testing
71

72. Event-driven market testing
72

73. Event-driven market testing
73

74. Event-driven market testing
74

75. Final
thoughts
75

76. How did we do it?
76
• Right-sized to
ship products
• Being
commercially
driven
• Backed by the
exec team

77. What’s next
77

78. 78