TEDxBerkeley - EventTechCon 2010 Talk

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Slides from my 10 minute presentation on lessons learned from running TEDxBerkeley

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TEDxBerkeley - EventTechCon 2010 Talk

  1. 1. TEDxBerkeley x = independently organized TED event by Kai Chang
  2. 2. TEDxBerkeley by the Numbers • 750 Attendees (sold out) • ~900 names/applicants on standby wait-list • Total Streaming Views (via Justin.TV): 447,413 • Unique IP Views (via Justin.TV): 156,717 • Max Concurrent Viewers: 4,016 • Avg Viewing Time on justin.tv/tedxberkeley: 2.41 hrs
  3. 3. TEDxBerkeley by the Tweets pyknosis: Nothing left of that piano but a smoking heap of wood chips, bent wire, and ivory dust after Eric Lewis finished playing. Dude rocks. colinloretz: That was easily one of the best musical performances I’ve seen. pyknosis: Eric Cheng just killed at #TEDxB. Really amazing photos, videos, and message of ocean conservation. jhnrdgers: Fred Dust from #IDEO is speaking about design, beyond products it’s experience, it changes behavior when it’s good. awesome. jf0ng: Tulley says heroic experiences in childhood lead to predisposition to try amazing things. Awesome insight! smovahhed: Jill Tarter of SETI explains SETI mission, saying we are made from stardust and I got chills. bkalex: Daniel Kraft’s #TEDxB talk was amazing! (via @KevinMinGong) indeed it was. cmccann7: love these octet guys, they are so excited about life!! — plus how can you not love the wave?!?
  4. 4. T-Minus 31 Days to TEDxBerkeley • Management team headcount: one • ~$3500 in debt • two confirmed speakers (@15 minutes apiece) to fill an eight-hour conference • Zero sponsors • Zero ticket sales
  5. 5. Four Things • (Internal) Recruit quality people • (External) Speaker Recruitment • (External) Proactively engage with the public/sponsors • (Internal) Build in buffers for the unexpected/surprises/drama
  6. 6. Recruiting (essential archetypes) • El Jefe (“The Boss”) • Visionary (“Space Cadet”) • Operations/Logistics (“The Accountant”) • Marketing/PR (“The Promoter/The Hustler”) • Volunteer Manager (“Cat Herder”)
  7. 7. Recruiting (archetypes to avoid) • The Egomaniac (“Me me me me me”) • Mr. Flakey (“I was sick/I didn’t get that email”) • The Contrarian (“I disagree”) • The Gossip (“Listen, I shouldn’t tell you this, but ... ”) • Slow-Pay Artists (“The check’s in the mail ...”) • Credit-Hoggers (“Hey, that was MY idea. *I* should be the one running [X]”)
  8. 8. How to Manage People You Can’t Pay • Cash is not the only currency that matters • Find out what each person’s motivations are and fulfill that need (ego, LinkedIn recommendations, resume-building, etc) • Cultivate loyalty and lead by example - be the first one to work and the last to leave • No task is “beneath” you
  9. 9. Managing with a Deft Touch “ ” (ná nīe) • If you find yourself micromanaging, you’re doing it wrong • Err on the side of action - “It’s better to ask for forgiveness than permission” • Write efficient “if-then” emails to circumvent endless loops • Listen to your consigliere
  10. 10. How to Fire People (when you must) • Be compassionate and magnanimous • Have a successor briefed and ready to pick up the slack immediately • Be decisive! • Accept that you will be the “bad guy” and brace yourself for being blamed/slandered
  11. 11. Speaker Relations 101 • Find “anchor” speakers (those with large followings who would actively promote your event) EARLY. • Don’t compromise speaker quality for fame • Enforce speaker rules (speaking time, slide submissions deadlines, etc.) • Encourage pre-conference networking between presenters
  12. 12. Sponsor Relations 101 • Get inside the heads of your prospective sponsors (What are their priorities?) • Deliver value to sponsors without compromising the core values of TED • Be a contrarian; reach out to unconventional (but well-heeled) businesses looking for visibility with your attendees
  13. 13. Engaging the Public • Have a dedicated staffer minding PR • Establish a consistent policy of how to deal with negative people; TEDxBerkeley was forced to reject over 900 applicants and a few of them unleashed their wrath online • Engage in productive conversations with community beyond our live attendees (the Hub spillover unconference)
  14. 14. Build in buffers for the unexpected/surprises/drama
  15. 15. TEDx Roadblocks “Brick walls are there for a reason - they let us prove how badly we want something.” - Randy Pausch, CMU • Rejected attendees drama • Speaker friction • TED HQ • Logistical nightmares
  16. 16. Maggie Clough, MFT </life> http://bit.ly/MaggieMFT
  17. 17. Lessons from TEDx • PLAN AHEAD. Build lots of buffers (financial, deadlines, otherwise) - you WILL use them. Do not wait four weeks before the event to hire the executive committee • HIRE WELL. Bring in top-notch people • BUILD ALLIES (with TED, non-overlapping communities, businesses, schools etc.)
  18. 18. Four Things • Recruit quality people • Get commitments from good speakers EARLY • Proactively engage with the public/ sponsors • Build in buffers for the unexpected/ surprises/drama (and expect to use it)
  19. 19. Thank You Kai Chang twitter: @kaichang www.kaichang.com www.autoblogger.net

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