You Had Me At Hello...

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Slide deck from Hello Monday's talk at the Awwwards "Love days" Conference in Paris, februrary 2014. The talk was about both the philosophy and work of our Creative Digital Agency and we wanted to emphasis the importance of relations in building a good agency. Relations both between employes, clients and users.

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You Had Me At Hello...

  1. 1. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  2. 2. 27/05/14Agency Presentation You had me at Hello… Hello Monday You had me at Hello... —— Awwwards Conference 2014
  3. 3. 27/05/14Agency Presentation You had me at Hello… Hello Monday Short introduction —— First things first
  4. 4. 27/05/14Agency Presentation You had me at Hello… Hello Monday Jakob Kahlen Creative Director Sebastian Gram Art Director Marcus Fuchs Art Director
  5. 5. 27/05/14Agency Presentation You had me at Hello… Hello Monday Who is Hello Monday —— Hell ‘O Monday
  6. 6. 27/05/14Agency Presentation You had me at Hello… Hello Monday Hello Monday Digital Creative Agency — 36 employees — Offices in Copenhagen, New York & Aarhus — Independently owned — Working for a great bunch of passionate international brands !
  7. 7. 27/05/14Agency Presentation You had me at Hello… Hello Monday We Lowwwe Awwwards! —— Thanks for inviting us!
  8. 8. 27/05/14Agency Presentation You had me at Hello… Hello Monday Why we believe in Love! —— Yay!
  9. 9. 27/05/14Agency Presentation You had me at Hello… Hello Monday We love 
 what we do! —— The obvious answer
  10. 10. 27/05/14Agency Presentation You had me at Hello… Hello Monday Love is about passionate relations —— Digging deeper…
  11. 11. 27/05/14Agency Presentation You had me at Hello… Hello Monday An agency should be build on passionate relations —— We belive
  12. 12. 27/05/14Agency Presentation You had me at Hello… Hello Monday Users Clients Creatives —— The karmic triangle of agency relations
  13. 13. 27/05/14Agency Presentation You had me at Hello… Hello Monday Creatives —— Love among
  14. 14. 27/05/14Agency Presentation You had me at Hello… Hello Monday Which kind of creatives do we love? —— Love among co-workers
  15. 15. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a Mondayteer — Talented — Passionate — Ambitious — Curious — Nice!!! Helvetica
  16. 16. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  17. 17. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  18. 18. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— You should love your job What do we do to make employees love Mondays?
  19. 19. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Agency philosophy Build a playground, rather than a production factory!
  20. 20. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Agency philosophy Playground ingredients — Live out our passion for great design and creative use of technology — Always push borders with clients to make projects more fun (for everyone) — Always have room to experiment and try new things — Never take the easy route! — Not think too much about hours or money
  21. 21. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Well, OK… Here’s the real answer…
  22. 22. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  23. 23. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  24. 24. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  25. 25. 27/05/14Agency Presentation You had me at Hello… Hello Monday Clients —— Love for
  26. 26. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Love of clients Which clients do we love?
  27. 27. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a client
  28. 28. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a client — Passionate — Ambitious — Acknowledging
  29. 29. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Agency philosophy Choose the right projects for the right reasons
  30. 30. 27/05/14Agency Presentation You had me at Hello… Hello Monday Hello Monday Currency —— Agency philosophy TM
  31. 31. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune
  32. 32. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune How we started out
  33. 33. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune We quickly got to
  34. 34. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Hello Monday Currency Fun Fame Fortune What we’re aiming at…
  35. 35. 27/05/14Agency Presentation You had me at Hello… Hello Monday Users —— Love for
  36. 36. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Anatomy of a user — Curious — Engaged — Generous
  37. 37. 27/05/14Agency Presentation You had me at Hello… Hello Monday Why should users 
 love us? —— Love for the users
  38. 38. 27/05/14Agency Presentation You had me at Hello… Hello Monday Work philosophy —— Uhh fancy pants
  39. 39. 27/05/14Agency Presentation You had me at Hello… Hello Monday “If it feels like advertising, we are doing it wrong!” —— Quote
  40. 40. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Work philosophy Less like… — Advertising — A gimmick — An interruption — Tricking people into doing, buying, liking
  41. 41. 27/05/14Agency Presentation You had me at Hello… Hello Monday —— Work philosophy More like… — A cool service — A utilitarian tool — An enjoyable product — An great experience
  42. 42. 27/05/14Agency Presentation You had me at Hello… Hello Monday Joy of Use!
  43. 43. 27/05/14Agency Presentation You had me at Hello… Hello Monday – Tickle the brain – Please the eye – Play it by heart —— Joy of use
  44. 44. 27/05/14Agency Presentation You had me at Hello… Hello Monday Tickle the brain — Be clever and useful — Motivate curiosity and creativity — Use new technology to make people go:“Wow!” —— Joy of use
  45. 45. 27/05/14Agency Presentation You had me at Hello… Hello Monday Please the Eye — Give it character: Make it distinctive, lovable and memorable — Don’t be afraid to get emotional, nostalgic, naive, etc. — Craft it like you mean it! —— Joy of use
  46. 46. 27/05/14Agency Presentation You had me at Hello… Hello Monday Play it by Heart — Connect the heart of the brand to the heart of the consumer — Be passionate! Show people you love them — Be generous! Give them a reason to love you back —— Joy of use
  47. 47. 27/05/14Agency Presentation You had me at Hello… Hello Monday Love stories —— They had us at Hello…
  48. 48. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Dating the hot 
 clever girl with 
 the sweater —— Greenpeace
  49. 49. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Greenpeace — Greenpeace was embarking on a series of ‘Save the Arctic’ expeditions. — How do we bring the serious environmental issues facing the region directly into people’s living rooms, allowing users to get closer to a remote area of the planet that even Google maps doesn’t cover?
  50. 50. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Reinventing the logbook —— Greenpeace
  51. 51. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday The missing map —— Greenpeace
  52. 52. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday Real-Time Activism —— Greenpeace
  53. 53. 27/05/14Agency Presentation You had me at Hello… Hello Monday Try to take money and fear out of the equation —— A bit of advice
  54. 54. 27/05/14Agency Presentation You had me at Hello… Hello Monday “It’s not always the biggest projects who leads to the next job” —— Quote
  55. 55. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Dating the Italian model with the cute accent —— Diesel
  56. 56. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Diesel Spring Summer
  57. 57. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Framing the content —— Diesel Spring Summer
  58. 58. You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation It’s getting hot in here —— Diesel Spring Summer 27/05/14Agency Presentation You had me at Hello… Hello Monday
  59. 59. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday When sale feels like a service —— Diesel Spring Summer
  60. 60. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Diesel com
  61. 61. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Outstanding online campaigns and microsites —— Diesel com
  62. 62. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Nitty Griddy —— Diesel com
  63. 63. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— Diesel Black Gold
  64. 64. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Branding through materials —— Diesel Black Gold
  65. 65. digital branding - baren
  66. 66. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday A cutting-edge take on a tricky genre: the digital look book —— Diesel Black Gold
  67. 67. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello… Hello Monday Controlled Randomness —— Diesel Black Gold
  68. 68. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday
  69. 69. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation You had me at Hello… Hello Monday
  70. 70. 27/05/14Agency Presentation You had me at Hello… Hello Monday Pitching… —— A bit of advice
  71. 71. 27/05/14Agency Presentation You had me at Hello… Hello Monday If you do decide to pitch... —— A bit of advice — Fight! — Cheat! — Experiment! — Grow!
  72. 72. 27/05/14Agency Presentation You had me at Hello… Hello Monday If you do decide to pitch... —— A bit of advice — Fight! Go all in and don’t be afraid to lose! — Cheat! Think outside the brief! — Experiment! You have to learn something from it! — Grow! When you lose, get feedback & save your ideas for later!
  73. 73. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  74. 74. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  75. 75. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  76. 76. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  77. 77. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  78. 78. 27/05/14Agency Presentation You had me at Hello… Hello Monday Let’s find a friend to play with!
  79. 79. 27/05/14Agency Presentation You had me at Hello… Hello Monday Hello MartinCocchi. Wanna play? Hello Hello Monday! Sure thing! YAY!
  80. 80. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  81. 81. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  82. 82. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  83. 83. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  84. 84. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  85. 85. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  86. 86. 27/05/14Agency Presentation You had me at Hello… Hello Monday Free
  87. 87. 27/05/14Agency Presentation You had me at Hello… Hello Monday Made on a Monday —— Our new endeavor
  88. 88. 27/05/14Agency Presentation You had me at Hello… Hello Monday The booty Call —— MoMA
  89. 89. 27/05/14Agency Presentation You had me at Hello… Hello Monday Background —— MoMA — In September 2013, Magritte: The Mystery of the Ordinary, 1926-1938 opened at MoMA in New York — Create a site that tells the story behind 16-25 specific pieces, as well as the conservation of the works — How can we transfer this world, mood and theme into the digital space? — How do we make a “surreal” website that still is understandable to navigate across? !
  90. 90. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  91. 91. 27/05/14Agency Presentation You had me at Hello… Hello Monday Challenges —— MoMA
  92. 92. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  93. 93. 27/05/14Agency Presentation You had me at Hello… Hello Monday A sea of different formats —— MoMA
  94. 94. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  95. 95. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  96. 96. 27/05/14Agency Presentation You had me at Hello… Hello Monday Type —— MoMA
  97. 97. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  98. 98. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  99. 99. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  100. 100. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  101. 101. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  102. 102. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  103. 103. 27/05/14Agency Presentation You had me at Hello… Hello Monday KNOCKOUT
  104. 104. 27/05/14Agency Presentation You had me at Hello… Hello Monday AND
  105. 105. 27/05/14Agency Presentation You had me at Hello… Hello Monday Chronicle Display
  106. 106. 27/05/14Agency Presentation You had me at Hello… Hello Monday BYHOEFLER& FRERE-JONES
  107. 107. 27/05/14Agency Presentation You had me at Hello… Hello Monday WE LOVE HOE FL ER & FR ERE-JONES
  108. 108. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  109. 109. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  110. 110. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  111. 111. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  112. 112. 27/05/14Agency Presentation You had me at Hello… Hello Monday “Don't break the grid 
 if you don't know the rules!” —— Quote, nobody famous – just me
  113. 113. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  114. 114. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  115. 115. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation
  116. 116. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  117. 117. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  118. 118. 27/05/14Agency Presentation You had me at Hello… Hello Monday About awards… —— A bit of advice
  119. 119. 27/05/14Agency Presentation You had me at Hello… Hello Monday About awards… —— Look, mum! Cannes Lions
 4 Awards
 Webby
 5 Awards
 Creative Circle
 11 Awards
 Awwwards
 15 Awards
 FWA
 67 Awards
 Agency of the year
 Since 2010

  120. 120. 27/05/14Agency Presentation You had me at Hello… Hello Monday The Long Term relationship —— Beoplay
  121. 121. 27/05/14Agency Presentation You had me at Hello… Hello Monday B&O PLAY — Digital brand platform Case Hello Monday B&O PLAY Building identity across platforms
  122. 122. 27/05/14Agency Presentation Agency Presentation ——————— 2011 Hello Monday · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Case Hello Monday B&OPLAY
 isfor
 Bang&Olufsen
 what
 MarcbyMarcJacobs
 isto
 MarcJacobs —— Brand position
  123. 123. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  124. 124. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  125. 125. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  126. 126. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  127. 127. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  128. 128. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  129. 129. 27/05/14Agency Presentation Agency Presentation ——————— 2011 Hello Monday · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Case Hello Monday ·Music(Productssoundgreat) ·Design(Designedwellbydifferentfreshyoungdesigners) ·Freedom(Productsadapttoyourlifestyle) —— Brand DNA
  130. 130. 27/05/14Agency Presentation Agency Presentation ——————— 2011 Hello Monday · Playground rather than a production facility · Creative and curious approach to technology · Design values: Rooted in classic design craftmanship Case Hello Monday ·Productishero(we’reproudofourproducts!) ·Authentic(realpeopleareamazing-let’stelltheirstories) ·Aspirational(Showaspirationalbutrealisticcontexts) ·Premium(Ithastolookdeliciousandwellcrafted) —— Brand values
  131. 131. 27/05/14Agency Presentation You had me at Hello… Hello Monday Case Hello Monday ·Designstories ·Technologystories ·Manufacturingstories ·Feature&spec.stories ·Userscenariostories ·Userstories —— It’s all about the stories
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  138. 138. 27/05/14Agency Presentation You had me at Hello… Hello Monday Case Hello Monday
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  144. 144. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation • Headphones is a personal music product — how do we show people in the campaign? • In-ear headphones is a travel and commuting accessory • In-ear headphones locks out noise H3 campaign
 Content objectives

  145. 145. 27/05/14Agency Presentation You had me at Hello… Hello Monday “Ilovethebubbleit createsaroundmy head...” Craft it like you mean it Hello Monday
  146. 146. 27/05/14Agency Presentation You had me at Hello… Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation
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  151. 151. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  152. 152. 27/05/14Agency Presentation You had me at Hello… Hello Monday
  153. 153. 27/05/14Agency Presentation Thank you!
  154. 154. 27/05/14Agency Presentation For not leaving…
  155. 155. 27/05/14Agency Presentation You had me at Hello… Hello Monday — @hellomondaycom — www.facebook.com/hellomonday — www.hellomonday.com Let’s stay in touch…

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