SEO 101 for Small Business by Kahl Consultants


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SEO 101 for Small Business by Kahl Consultants. Short lecture about Search Engine Optimization basics by Alex Kahl of Kahl Consultants. Latest tools and tips to optimize your website for search engine ranking and increased traffic.

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SEO 101 for Small Business by Kahl Consultants

  1. 1. SEO for Small Business Presented by Alex Kahl
  2. 2. Presented by Alex Kahl <ul><li>Small Business & Nonprofit Internet Consultant </li></ul><ul><li>SEO Marketer (link building, social media) </li></ul><ul><li>Blogger: KC News , Facebook , Twitter </li></ul><ul><li>Founded Kahl Consultants in 1994 </li></ul><ul><li>Appropriate Technology * Green * Sustainable </li></ul><ul><li>100's of clients worldwide </li></ul>
  3. 3. <ul><li>Questions for Business Owners </li></ul><ul><li>Do you Google your website? </li></ul><ul><li>Do you try to get search engine ranking? </li></ul><ul><li>Do you know what SEO stands for? </li></ul><ul><li>Have you ever done SEO? </li></ul>
  4. 4. <ul><li>SEO Marketing </li></ul><ul><li>Improve your Free / Natural / Organic Ranking </li></ul><ul><li>Focus is primarily on Google Page Rank </li></ul><ul><li>Why? Google has > 70% of the search market </li></ul><ul><li>*Source: </li></ul>SEO = Search Engine Optimization The Science of Ranking
  5. 5. Search Engine Results Page SERP has 2 sections: Left Side: Organic (free) results Right Side: Paid (sponsored) results, i.e. Google Adwords
  6. 6. SERP - Search Engine Results Page 90% of clicks are on the first 3 pages. Try to rank in Top 30 results
  7. 7. Search is Important! <ul><li>“ EYETOOL” heatmap image shows where search users look: </li></ul><ul><li>Top position gets over 40% of all clicks </li></ul><ul><li>Free (organic) search results (on left) get more clicks than paid (on right) </li></ul><ul><li>Customers search for your info online (contact address, directions, services) </li></ul>
  8. 8. Search is Popular
  9. 9. Local Search Different ranking algorithm than standard search results
  10. 10. <ul><li>Organic search traffic is very valuable. In fact, it can sustain a local business. </li></ul><ul><li>But the reality is: </li></ul><ul><li>Search engine algorithms call the shots. Especially Google Page Rank algorithm </li></ul><ul><li>Organic Seach can be INFLUENCED, but NOT CONTROLLED. </li></ul>Search Reality Check
  11. 11. Crawling and Indexing Each dot represents a web page. Search engines can crawl a page if they can find a link to it.
  12. 12. SEO Secrets <ul><li>Important website items you can edit to increase your ranking: </li></ul><ul><li>Title Tag </li></ul><ul><li>URL (address) </li></ul><ul><li>Text content </li></ul><ul><li>Description Meta Tag </li></ul>
  13. 13. <ul><li>Unique relevant content (TEXT) </li></ul><ul><li>Backlinks (LINKS to your site) </li></ul><ul><li>Keywords </li></ul><ul><li>Meta Tags  - Title: up to 65 Characters  - Description: up to 155 Characters </li></ul><ul><li>Menu & Navigation </li></ul><ul><li>Internal Links using keywords </li></ul>SEO Best Practices
  14. 14. <ul><li>A Keyword is a PHRASE, NOT a word. </li></ul><ul><li>Keywords are words that customers use to search for your product or service </li></ul><ul><li>Use the same words your clients use </li></ul><ul><li>Your website traffic stats contain keywords used to find you </li></ul><ul><li>Talk to customers </li></ul><ul><li>Compare to competitor websites </li></ul><ul><li>Use keyword tools, such as the free Google Search &quot;Keyword Tool&quot; </li></ul>Keywords Matter
  15. 15. <ul><li>Backlinks = Popularity </li></ul><ul><li>Get backlinks from many diverse sources </li></ul><ul><li>Put keywords in backlinks </li></ul><ul><li>Backlinks are weighted </li></ul>Links to YOU = Backlinks
  16. 16. <ul><li>Increase site popularity - obtain backlinks from diverse sources: </li></ul><ul><li>Internal links (from your own content) </li></ul><ul><li>Friends and family </li></ul><ul><li>Local business acquai ntances </li></ul><ul><li>Clients & Suppliers </li></ul><ul><li>Donate to associations </li></ul><ul><li>Social Networking Site s   - LinkedIn, Twitter, Facebook, Google Sites   - Other public online profiles </li></ul><ul><li>Business Directories </li></ul><ul><li>Blogs and Articles </li></ul><ul><li>Press Releases </li></ul><ul><li>Images (post to Flickr, Photobucket, etc.) </li></ul><ul><li>Youtube (post your videos and slide shows) </li></ul>Where to Get Backlinks?
  17. 17. <ul><li>Repeat after me: </li></ul><ul><li>Unique valuable content </li></ul><ul><li>Write content for site visitors </li></ul><ul><li>Give site visitors knowledge </li></ul><ul><li>Build content around keywords </li></ul><ul><li>Link to valuable content (internally and externally) </li></ul>Content is King
  18. 18. <ul><li>As a website owner you are a publisher of information </li></ul><ul><li>Information is another business product </li></ul><ul><li>Give your customers solutions to problems </li></ul><ul><li>Customers rely on your expertise </li></ul><ul><li>Modern marketing = </li></ul><ul><li>online content = publishing </li></ul>Publish Information
  19. 19. <ul><li>Adding content improves your ranking: </li></ul><ul><li>News Blog </li></ul><ul><li>eNewsletter </li></ul><ul><li>Interview </li></ul><ul><li>Case Study </li></ul><ul><li>eBook </li></ul><ul><li>Infographics/Slide Shows </li></ul><ul><li>Video </li></ul><ul><li>Webinar </li></ul><ul><li>Podcast (audio recording) </li></ul><ul><li>Press Release </li></ul>Web Content Ideas
  20. 20. Infographic Create infographics and offer these to anyone to use online for free. For example, this Infographic is free from   to add to any website.
  21. 21. <ul><li>A Blog is a news diary </li></ul><ul><li>News blogs increase page views </li></ul><ul><li>Easier to post new content </li></ul><ul><li>Helps internal linking </li></ul><ul><li>Ensures search engines visit regularly </li></ul>Must I Blog?
  22. 22. <ul><li>Should I use Social Media for my business? </li></ul><ul><li>You need to be wherever your customers are </li></ul><ul><li>You can repurpose content in multiple social channels </li></ul><ul><li>Let go of total content control </li></ul><ul><li>Share ideas, share content, share links </li></ul><ul><li>Find content on social media (YouTube, Facebook) </li></ul>Social Media
  23. 23. <ul><li>Content - create unique valuable content </li></ul><ul><li>Popularity - get backlinks from everywhere </li></ul><ul><li>Local Search (e.g. Google Local, Yahoo Local, Yelp) </li></ul><ul><li>Embrace Social Media </li></ul><ul><li>Use LinkedIn and YouTube, not just Facebook and Twitter </li></ul>SEO Summary
  24. 24. SEO Starter $495 SEO Refresher $495 SEO Annual $1195 Kahl Consultants SEO Packages KC small business SEO Packages are effective yet inexpensive.
  25. 25. Questions? Contact Kahl Consultants Tel +415 499 0838