Natasha Shine - App Store Optimization

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Natasha Shine - App Store Optimization

  1. 1. Natasha Shine-ZirkelMarketing Director
  2. 2. ProductRetentionCommunityAdsGrowthHackingPRASOStoresMobileMarketing
  3. 3. 1. Product User Need  Good Design Inherently Viral App Stability Good Reviews  Industry Standards
  4. 4. Example of Prompting Reviews: Meaningful Calls
  5. 5. 2. Retention Newsletters  Emails FB Notifications Push Notifications Gamification  Internal Community
  6. 6. Example of Prompting Reviews: Internal Community
  7. 7. 3. CommunitySocialSupportFacebook, Twitter, Google+, Pinterest, LinkedInEmails, FAQ, Forum, App Stores Reviews
  8. 8. 4. PR New Features  Lists Competitors Industry Trends Milestones  Leadership
  9. 9. My PR Wish list:
  10. 10. 5. ASO Title  Category Rank Keywords Description  Localization
  11. 11. Progress From Optimization:Google Play App StoreJan 1 May 1Video chat 23 9Video chatting 24 6Video call 52 9Video calling 50 7Free video chat 28 9Jan 1 May 1Video chat 36 15Video chatting 36 11Video call 24 11Video calling 23 3Free video chat 32 18
  12. 12. 6. TrafficMany App StoresGetting FeaturedAmazon, Samsung, FB, SlideMe, Handster1. Android, 2. Apple, 3. Samsung
  13. 13. 7. Growth Hacking Conversion  Funnels Referrals A/B Testing Analyze + Optimize
  14. 14. Example of Increasing Conversion: FB Permissions
  15. 15. 8. AdsIncentivizedLoyal
  16. 16. AdsIncentivizedLoyalAmazon, Samsung, FB, SlideMe, HandsterFB Mobile App Installs Ads,
  17. 17. ProductRetentionCommunityAdsGrowthHackingPRASOStoresMobileMarketing
  18. 18. After Months of Research,I Still Had Some Misconceptions:1 Correlation between category and overall rank2 How users search in different categories3 Time to become available
  19. 19. Most Important Lesson:There is a 48 hour grace period whenlaunching new apps in the App Storewhere the ratio of installs is2-to-1 in your favor.
  20. 20. Natasha Shine-ZirkelMarketing Directornatasha@rounds.comTHANK YOU!

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