Turning Social Media Tools into Revenue: How to Create Campaigns that Make You Money

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Are you wondering how social media can do anything for your business? Are you tired of going to workshops about the tactics to using social media without any idea how to put them together for a campaign? One that works for YOUR business?

This presentation covers what you need to do to put a social media campaign together that can:
- Increase the calls you're getting
- Bring more people to an event or your business
- Broaden your market to a younger audience
- Grow your business

Published in: Social Media
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Turning Social Media Tools into Revenue: How to Create Campaigns that Make You Money

  1. 1. TURNING SOCIAL MEDIA TOOLS INTO REVENUE HOW TO CREATE CAMPAIGNS THAT MAKE YOU MONEY © 2014 Kathryn Gorges • The Social Marketing Diva 1
  2. 2. KATHRYN GORGES SOCIAL MARKETING DIVA Twitter.com/kagorges LinkedIn.com/KathrynGorges Facebook.com/SocialMarketingDiva kathryn@kathryngorges.com (831) 325-6158 www.marketingpossibility.com www.thesocialmarketingdiva.com www.kathryngorges.com © 2014 Kathryn Gorges • The Social Marketing Diva 2
  3. 3. 3 © 2014 Kathryn Gorges • The Social Marketing Diva
  4. 4. WHAT IS A MARKETING CAMPAIGN? A specific, defined series of activities used in: • marketing a new or changed product or service, • or in using new marketing channels and methods. © 2014 Kathryn Gorges • The Social Marketing Diva 4
  5. 5. CAMPAIGNS ARE NOT THIS… © 2014 Kathryn Gorges • The Social Marketing Diva 5
  6. 6. THE REALLY CRITICAL SUCCESS FACTORS  Build Your Community Online  Know Your Value  Create Personality  Be Consistent © 2014 Kathryn Gorges • The Social Marketing Diva 6
  7. 7. THE NEW GLOBAL VILLAGE 7 © 2014 Kathryn Gorges • The Social Marketing Diva
  8. 8. KEYS TO SOCIAL MARKETING  Community  Connection  Contribution  Conversation  Collaboration © 2014 Kathryn Gorges • The Social Marketing Diva 8
  9. 9. YOUR CAMPAIGN PREP ▶ KNOW YOUR IDEAL CUSTOMER ▶ What is the defining value your favorite customers get from you? ▶ What small piece of that type of value can you deliver to them? ▶ What’s the easiest medium for you to create? ▶ What tone, content, and personality BEST re-create what you deliver in person? © 2014 Kathryn Gorges • The Social Marketing Diva 9
  10. 10. STEPS TO ACTION 10  Set goals  Create budget, timeline, partners  Metric for success  Monitor and fine tune  Evaluate © 2014 Kathryn Gorges • The Social Marketing Diva
  11. 11. WHAT IS THE MOST IMPORTANT FACTOR? © 2014 Kathryn Gorges • The Social Marketing Diva 11 Fun ValueRelevance
  12. 12. Stuff that’s worked… © 2014 Kathryn Gorges • The Social Marketing Diva 12 EXAMPLES OF CAMPAIGNS
  13. 13. REMINDING YOUR MARKET Objective: More traffic into business Awareness Tidbit of Value You care about them You’re available to help Video, Facebook Ad, Twitter © 2014 Kathryn Gorges • The Social Marketing Diva 13
  14. 14. NEW CUSTOMER GROUP Objective: Build customer base with new type of customer (age, location, interest) Here’s what I do Proof I understand you The value you, specifically, will get Video, Facebook Ad, blog © 2014 Kathryn Gorges • The Social Marketing Diva 14
  15. 15. EVENT ATTENDANCE Objective: New crowd to your event The difference this will make Your people will be there The value they’ll get Facebook – Ads, event, and status updates with photos, postings, blogs © 2014 Kathryn Gorges • The Social Marketing Diva 15
  16. 16. NEW OFFERING Objective: New business from existing customers; new customers Awareness Value Credibility LinkedIn – update, ads, company page; pdf, blog entry, press release © 2014 Kathryn Gorges • The Social Marketing Diva 16
  17. 17. BUILD COMMUNITY PLATFORM Objective: Create an audience that will share your content Influencers Shareability Consistency Twitter contest (or other social media contest); focus on quality followers; incredibly easy participation; rewards that reflect your value © 2014 Kathryn Gorges • The Social Marketing Diva 17
  18. 18. WHAT DOESN’T WORK Too complex Not relevant Not special No intrinsic value Pushing No personality Friction © 2014 Kathryn Gorges • The Social Marketing Diva 18
  19. 19. KATHRYN GORGES SOCIAL MARKETING DIVA Twitter.com/kagorges LinkedIn.com/KathrynGorges Facebook.com/SocialMarketingDiva kathryn@kathryngorges.com (831) 325-6158 www.MarketingPossibility.com www.thesocialmarketingdiva.com www.kathryngorges.com © 2014 Kathryn Gorges • The Social Marketing Diva 19

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