Content Social Media Listening What is social media listening? Why do we have to listen? How to listen effectively? Reputation Management Analysize listening results Join the conversation Measurement
What is social media listening?From the people talking specifcallyabout you, to people talking aboutyour industry or even yourcompetitors, listening is aboutharnessing the conversations thatmatter to your business.
Why do we have to listen? A sound listening strategy forms the cornerstone of a sustainable, scalable social media strategy.Playing the role of acompass, listening helpsthe company to choose theright direction for socialmedia strategy as well asadjust continued activities.
How to listen effectively?To find the signal in the noiseTo sweep the entirety of the social web
Content Social Media Listening What is social media listening? Why do we have to listen? How to listen effectively? Reputation Management Analysize listening results Join the conversation
Analyse listening resultsDivide your audience into addressable segments,start by focus on one metric like favorability or awareness.
Analyse listening resultsFor example to measure how favorable people are generallyabout your brand, you might first divide the voices into:
Analyse listening results Take Levi’s Vietnam as a case study. Currently its Facebook fanpage has 2000 fans and its Facebook profile has 2500 friends.
Analyse listening results Fanatics tell stories about you. They don’t just loveyou; they want to tell the world about you. Fantics are like employees you don’t have to pay –they actively advocate for your brands and spread yournews. They tend to be very few, but can be incrediblyvocal.
Analyse listening results Friends exhibit a positive attitude toward your brand, they’re in like with you. Friends are less vocal then Fanatics, but moreplentiful.
Analyse listening results Acquaintances are aware of your brand and always reveal a truly neutral attitude. They might be looking for a thought leader.
Analyse listening results Foes are people who just voice a generally negative impression of your brand. They may had a mildlybad experience they feel like sharing.
Analyse listening results Fiends are people who actively want to spread anegative vibe about your brands. They are few, but they are powerful. Negative is fun.
IT’S TIME TO JUMP INTO THE WATER,NO MATTER IT’S HOT OR COLD
Join the conversion Employ a specific engagement strategy for each defined group. Don’t try to turn your darkest enemy into yourbiggest fan because it’s a completely totally a waste oftime. a good direction should be like this
Join the conversion empower them reward them befriend them baffle them engage them
COMPARE YOUR PRE- AND POST- INTERVENTO EVALUATE THE IMPACT
MeasurementIf it is like this, then… CONGRATULATIONS!!!