Social Media for the Government


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  • Social Media for the Government

    1. 1. Social Media for the Government
    2. 2. How does the military, which is structured and hierarchical, deal with social media, which is fundamentally flat and “democratic”? Filename/RPS Number
    3. 3. What is Social media? <ul><li>Social media is the next generation of communication </li></ul><ul><li>It uses technology to streamline the information sharing process </li></ul><ul><li>Social media is a new way of people working together to communicate, share and collaborate </li></ul>
    4. 4. <ul><li>Increase team collaboration crosses geographical boundaries </li></ul><ul><li>Improve communication efficiency </li></ul><ul><li>Retaining intellectual capital </li></ul><ul><li>Create community </li></ul><ul><li>Recruit talent </li></ul><ul><li>Drive innovation </li></ul>Why Social media?
    5. 5. <ul><li>“ .. I do not expect the person with the answer to run it through you, your OIC, the branch chief, the exec, the Division Chief and then get the garbled answer back before he or she posts it for me.” </li></ul>Filename/RPS Number - James E Cartwright General, USMC Commander, USSTRATCOM “ The metric is what the person has to contribute, not the person’s rank, age, or level of experience.”
    6. 6. Social Media is about communicating using platforms, not channels Which one is simpler?
    7. 7. The social media phenomenon has extended to the public sector <ul><li>Government use of RSS, blogs, wikis, and podcasts is exploding </li></ul><ul><li>More than 30 different official government blogs exist </li></ul><ul><li>Social media democratizes the discussion by allowing the public to comment </li></ul><ul><li>Members of congress, cabinet members and agency leaders are directly engaging with their constituents on a regular basis </li></ul>
    8. 8. Organizations that shy away from social media face greater risks <ul><li>Potential loss of innovation – Enterprise 2.0 cultivates ideas and best possible solutions from untapped and unexpected sources </li></ul><ul><li>Potential loss of intellectual capital – Without E2.0, information will continue to be stored on hard-drives </li></ul><ul><li>Team collaboration suffers as silos remain intact </li></ul><ul><li>Ability to recruit and retain top talent is reduced as the disconnect between staff and the organization increases </li></ul><ul><li>Proprietary information becomes available on external social media sites because an alternative is absent </li></ul>
    9. 9. Many of the hottest online tools now in use turn out to be ideal for sharing Intelligence <ul><li>The DNI's National Intelligence Council has just launched an experiment to produce the first NIE by wiki on Nigeria </li></ul><ul><li>Top experts on Nigeria are working together to help chart the wiki's future </li></ul>What now?
    10. 10. … Understanding how to use blogs and wikis is a “matter of survival” “ I am an early addict and an early convert. More than half of the intelligence community today came in since 2001... they’re making [social media] a condition of continued employment with the government. This is not a trend, it’s not something that’s being forced . We have to go there. And when we do go there, we’re incredibly more effective.” - DNI McConnell, responding to a question from the Council on Foreign Relations about how much faith he has in blogs and wikis making a difference to the Intelligence Community
    11. 11. <ul><li>Better control the information to monitor enemy communications / leaks </li></ul><ul><li>Ability to identify expertise and knowledge rapidly </li></ul><ul><li>Effective way to communicate to the public and across agencies </li></ul><ul><li>Cost effective way to provide innovative training </li></ul><ul><li>More structured sharing of intelligent information </li></ul>Benefits of Social Media for the Military
    12. 12. <ul><li>Threat surveillance </li></ul><ul><li>Training </li></ul><ul><li>Effective communication </li></ul><ul><li>Emergency response </li></ul><ul><li>Strategic public relations </li></ul><ul><li>Knowledge management </li></ul><ul><li>Recruiting </li></ul>Examples of how the military can use social media
    13. 13. Department of Homeland Security <ul><li>Transportation Security Administration </li></ul><ul><li>Issue: Challenging to solicit recommendation from all level employees </li></ul><ul><li>Solution: Started a blog called IdeaFactory, to promote innovation and new ideas around safer public transportation </li></ul>Case Studies
    14. 14. Federal Emergency Management Agency <ul><li>Issue: Difficulty in creating awareness to the general public </li></ul><ul><li>Solution: Launched a series of social media campaigns. FEMA is one of the first federal agencies that initiated user agreement between social vendors such as Google, Facebook. </li></ul>Case Studies
    15. 15. <ul><li>Issue: Would like to improve the current knowledge management and information sharing process </li></ul><ul><li>Solution: Created a wiki with customized dashboard to facilitate information sharing and collaboration </li></ul>National Institute of Health Case Studies