This presentation is looking into the effects of YouTube and other online video communities. There is also some discussoin about collectives vs. communities. There is a lot of

1. Video Collectives for Learning
Prof. Dr. Karsten D. Wolf
FB 12 Educational Science @ University Bremen
Didactical Design of Multimedia Learning Environments
Centre for Media, Communication and Information Research (ZeMKI)
lab educational media | media education
http://www.ifeb.uni-bremen.de/wolf
Twitter: @kadewe
Karsten D. Wolf

2. big question
ahead
Quellenangabe

3. What is the impact
of YouTube on education?
Source: http://www.flickr.com/photos/leeadlaf/2029412415

4. What is the impact
of Online Video on …
➡ reading literacy?
➡ ed. institutions?
➡ learning?
➡ teaching?
➡ certification?
Quellenangabe
Source: http://www.flickr.com/photos/leeadlaf/2029412415

6. 800 mio. unique users / month
2011: > 1 trillion views = 140 views for every person on earth
72 hours of video uploaded every minute = 4,320 days/d
10% mobile use / 5% mobile upload

7. Pro Generated Nina Hagen
TV Glotzer
1978
‣ Media Producers
‣ advertisement
‣ trailer
‣ music videos
‣ User Ripped Content
‣ User Bootlegs

8. Alone! Forgotten by the world…! Refrain
I hang around.
Nobody likes me anymore. I get stupid cause…
I am sitting at home. Well, I don‘t touch no book…
I don‘t like to do anything.
I feel old just like my grandma. Literature? Kotz kotz uuuuuah!
I am going to be sick…
Refrain
I switch on my Tube. I did the penny literature already
Daltons, Waltons, everyone with twelve.
I watch from East to West, Gosh, I am so literate!
2, 5, 4
TV Glotzer …
I cannot decide,
Everything is so colorful,
I watch TV (she watches TV)
I watch TV (she watches TV).
Wow!
I am dead! Has this been my live?
My loveley fantasy,
my brain cells have been fried.

9. Nina Hagen Band: TV Glotzer, Live at WDR Rockpalast 1978
Source: WDR, ripped by user and uploaded to YouTube

10. User Generated
‣ Parodies / Remixes
‣ Opinions
‣ Fails
‣ Performances
‣ music
‣ sport
‣ hobbies
‣ Explanation
‣ „Amateure“ Judson Laipply
Evolution of Dance
‣ Pro Users: universities, ca. 170 Mio Views
trainer, companies

11. Judson Laipply
The Evolution of Dance
170 Millionen Views auf YouTube
Quellenangabe

12. Abifeier
The Evolution of Dance
YouTube
Quellenangabe

13. Professional
original user content
Content
Ripped non-mainstream
Pro special interest
Content long tail
Parodied or surprising
covered emotional
pro content authentic
by users Memes funny
Viral content skillful
New Pros historic
One hit wonders

14. 4 billion videos a day – 2nd largest search engine

15. learning with video

16. Video usage of German students (12-19 years)
• 70% use videoportals (source: JIM 2011)
• What videos? (Bremen video study; n=249; Rummler/Wolf 2012)
• entertainment: music, comedy, fails, movies, trailers, tv
• learning
• sport
• making music
• styling and fashion
• life help (DIY, repair tips, cooking)
• social learning
• school subjects
• >50% search videos for learning specific skills
• 60% use video for school learning
Karsten D. Wolf

17. Advantages of watching YouTube for learning
‣ time autonomy: at what time do I watch something
‣ how: pause, repeat, short episodes
‣ what: alternatives, special interests, deeper, broader
‣ style of explaination: different people, peers, experts,
easy
‣ discussion & feedback: video answers

18. Learning by video: model learning
4 step method (Schelten 1995)
1. Introduce
2. Demonstrate / Explain
3. Imitate with supervision
4. Train without supervision
Complete process of work (6 steps; Schöpf/Nicolas 2005)
Karsten D. Wolf

20. Learning by reflection (of video)
• capture complexe reality
• extend knowledge
• make knowledge about something more flexible
• connect theory and practice
• build up technical language
• change of perspective
Krammer/Reusser 2005
Karsten D. Wolf

21. Learning by reflection (Pea/Lindgren 2008)

22. Learning by teaching (explanatory videos)
• students explain something with video
• they have to research the subject
• explain it to peers
• and make sure, that they have understood the topic
Karsten D. Wolf

23. Learning by remixing / playing
Ito et al (2008): Living and Learning with New Media…
• Hanging out (online socialising)
• Messing around (tinkering, exploring, extending)
• Geeking out
• intense commitment to or engagement with a topic
• navigate esoteric domains of knowledge and practice
• participating in peer-driven communities
• gaining deep knowledge and expertise in specific areas of
interest
Karsten D. Wolf

24. enrich your teaching

26. enrich your teaching
& learn from the pros

29. learn from the pros
& get inspiration

31. ted.com

32. flip the classroom

38. taxonomy of
explanatory videos

39. On the way to a taxonomy of explanatory videos
0: Raw performance video
1: Performance video with clear camera perspective
2: Performance video with multiple camera perspectives, with repeats and slow
motions, editing
3: Performance video with explanatory voice over
4: Explanatory video with didactical step-by-step explanation
5: Explanatory video with didactical „reduction/build up“ (wallspin video)
6: Explanatory video with additional use of visualization
Karsten D. Wolf

40. On the way to a taxonomy of explanatory videos
0: Raw performance video
1: Performance video with clear camera perspective
2: Performance video with multiple camera perspectives, with repeats and slow
motions, editing
3: Performance video with explanatory voice over
4: Explanatory video with didactical step-by-step explanation
5: Explanatory video with didactical „reduction/build up“ (wallspin video)
6: Explanatory video with additional use of visualization
Karsten D. Wolf

41. Busch Ball
Performance Video
YouTube
Quellenangabe

42. Le Parkour
Performancevideo
YouTube

43. On the way to a taxonomy of explanatory videos
0: Raw performance video
1: Performance video with clear camera perspective
2: Performance video with multiple camera perspectives, with repeats and slow
motions, editing
3: Performance video with explanatory voice over
4: Explanatory video with didactical step-by-step explanation
5: Explanatory video with didactical „reduction/build up“ (wallspin video)
6: Explanatory video with additional use of visualization
Karsten D. Wolf

45. Dribble excercise
Performance video
YouTube
Quellenangabe

46. On the way to a taxonomy of explanatory videos
0: Raw performance video
1: Performance video with clear camera perspective
2: Performance video with multiple camera perspectives, with repeats and slow
motions, editing
3: Performance video with explanatory voice over
4: Explanatory video with didactical step-by-step explanation
5: Explanatory video with didactical „reduction/build up“
6: Explanatory video with additional use of visualization
Karsten D. Wolf

47. Parkour
Explanatory vidoe
YouTube

48. Football
Explanatory vidoe
Quellenangabe
YouTube

49. Busch Ball
Erklär Video
Quellenangabe
YouTube

50. On the way to a taxonomy of explanatory videos
0: Raw performance video
1: Performance video with clear camera perspective
2: Performance video with multiple camera perspectives, with repeats and slow
motions, editing
3: Performance video with explanatory voice over
4: Explanatory video with didactical step-by-step explanation
5: Explanatory video with didactical „reduction/build up“ (wallspin video)
6: Explanatory video with additional use of visualization
Karsten D. Wolf

51. The upper ladder: Jojo Mayer‘s
Secret weapons for the Modern Drummer

52. Where to go from here: draufhaber.tv
• collect and share
• Your videos
• edit and remix yours and others videos
• other helpful resources (YouTube videos, websites, PDFs)
• strong community features
• gamification to support expression, coopetition, collaboration and exploration
• video portfolio to do your job resumes
• closed groups for schools and companies
Karsten D. Wolf

54. What is a collective?
• groups of people with their skills and talents
• create better answers and solutions than each individual
• in a public learning process
see Thomas & Brown 2011
Karsten D. Wolf

55. draufhaber.tv

56. draufhaber
show what they can do
explain other users how to do it
help each other, to become experts

57. Jeremy Ellis
James Brown MPC Madness
YouTube

58. Jeremy Ellis
MPC_MPD Basics Tutorial I
YouTube
Quellenangabe

59. Jeremy Ellis
Native Instruments Promo Video Machine
YouTube
Quellenangabe

60. everybody can be a
draufhaber

64. students work from my own seminars at university of bremen

65. Quellenangabe
students work from my own seminars at university of bremen

66. Studentenarbeit aus Seminar WiSe 10/11 university of bremen
students work from my own seminars at Uni Bremen
Quellenangabe

67. formal – transformal – informal learning
Karsten D. Wolf

68. formal – transformal – informal learning
Karsten D. Wolf

69. formal – transformal – informal learning
(a) mixing of roles: both learner and teacher
(b) collaborative creation, collection and quality check
(tagging, aggregation, remix, sharing)
(c) emergent curricula
(d) within peer-tutoring, learning is a teaching process
(tutorials, learning diaries, blogs)
(e) reputation based mixed peer and expert certification
Karsten D. Wolf

70. Thomas has been awarded
Video Badge Advanced Editor
by Gamezombie TV.

71. Thomas has been awarded Video Badge Advanced
Editor by Gamezombie TV.

72. VBadge Advanced 2D-Graphics
Criteria for this VBadge:
This VBadge proofs Your advanced level of
2D-Graphics skills. This means that you have
to master both Photoshop and Illustrator.
This includes to be able to
- do advanced image manipulation,
- script Photoshop to automate retouching,
- do fake 3D-illustrations in Illustrator.
For a more detailed roundup of the criteria
and examples please see the challenge video.
Other people who have this VBadge: You can apply for this badge because You have
VBadge Intermediate 2D-Graphics
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This VBadge has been issued by Gamezombie.tv
Thomas has been awarded Video Badge Advanced
Editor by Gamezombie TV.

73. VBadge Backpack
Achievements Challenges
Upload Video
more Info…
Last synch with Mozilla Backpack 02/29/12 9:04 am
Thomas has been awarded Video Badge Advanced
Editor by Gamezombie TV.

74. VBadge Backpack
Achievements Congratulations! Challenges
VBadge Advanced 2D-Graphics has been awarded to you by
Gamezombie.tv on 02/29/12 9:38 am
Last synch with Mozilla Backpack 02/29/12 9:04 am
Thomas has been awarded Video Badge Advanced
Editor by Gamezombie TV.

75. VBadge Backpack
Achievements Challenges
Last synch with Mozilla Backpack 02/29/12 9:04 am
Thomas has been awarded Video Badge Advanced
Editor by Gamezombie TV.

78. Open Up Education
• Make assessment criteria transparent
• Make skillsets transparent
• Allow people to learn from masters: Open Source Skills
• Open assessment to peers
• Make assessors available and known
Karsten D. Wolf

82. Explanatory video: create socket puppets…
Karsten D. Wolf

84. What is the impact
of Online Video on …
YouTube is also YouTubedia
video literacy will be as
important as textual literacy
massive empowerment (draufhaber.tv)
audio-visual push even in
academic communication (edX)
Quellenangabe
Source: http://www.flickr.com/photos/leeadlaf/2029412415

85. Kontakt
wolf@uni-bremen.de
draufhaber.tv
draufhaberin.tv
invitation only
beta now