CareContent-Chicago Lean Startup Challenge 2012

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CareContent helps health care organizations engage patients online.

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  • First stop is internetNew docWeird symptom
  • with no upsells, add-ons or upgraded subscription tiers. If we’re able to validate outpat care centers, our market size doubles.
  • CareContent-Chicago Lean Startup Challenge 2012

    1. 1. Title slide
    2. 2. CareContent is an online reserve ofcustomizable health features, patient quizzes,slide shows and current medical news articles.We talked to:✔48 Unique PotentialCustomers✔10 Unique PotentialPartners
    3. 3. Team Members
    4. 4. Potential Market Size5,000 – hospitals10,000 – outpatient/urgent care centers16,000+ – skilled nursing facilities1,400 – retail clinics1,200 – federally qualified health centers260,000 to 275,000 – physician practicesPlus: health insurance companies, pharmaceuticalcompanies, academic hospital departments
    5. 5. The Canvas Before…
    6. 6. What we did…• Problem Interviews• Problem Interviews• And more problem interviews
    7. 7. Early AdopterArchetype - Hospitals• Recently redesigned or launched websites• Are actively trying to update contentSo they:• Use freelancers• Have a small web team, i.e. “the web guy.”• Scrambles to create content
    8. 8. What we did next…• Built a demo site• Tested ways to driving traffic - LinkedIn, guest blog post, conference• Solution interviews with validated segment• 10 Channel partner interviews
    9. 9. What we did…•Solution interviews with demo site•Solution interviews with demo site•And more solution interviews with demo site
    10. 10. Major iterations, lessons and pivots• Customer archetype• Other possible markets• Revenue model• How to reach customers
    11. 11. Channel Diagram CareContent.comTradeshows/Conferences Key Partners Cold Calls Guest Blog Posts Referrals
    12. 12. Distribution DiagramOur Customers Our Company CareContent.com Health Care CareContentOrganizations
    13. 13. Is it Viable…Yes• Fulfilling a top pain point in huge market• Revenue-ready, $100,000/month in revenue by February 2015• 3%of potential market = $66.5 Million/yr• Low Customer Acquisition Cost
    14. 14. What’s Next…• Validate other potential markets• More solution interviews• CareContent.com 2.0• Two national conferences• Startup Leadership Program• City Treasurer Business Plan
    15. 15. Thank You CareContent.com Twitter: @CareContentFacebook.com/carecontent

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