*    Kadena Tate has a special passion for    helping women to increase    productivity and profitability.    Kadena Tate ...
Ideation            brand                               brand           decline                             research      ...
*    According to Wikipedia, the free encyclopedia, Ideation is the    creative process of generating, developing, and com...
*Your three most valuable assets as an entrepreneur are your time, undividedattention and intellectual capital. Waste one ...
*    As an entrepreneur, one hopes that our idea can be monetized    into a sustainable business model that will create an...
*    During the strategic planning sessions, brand research is conducted    so that we may communicate a clear value propo...
*Positioning ourselves as the expert requires that we explore business andpersonal motivations, capabilities and competenc...
*In order to gain brand visibility, our brand growth strategy must consider theimplications of in-market monitoring and an...
*Understanding that the needs of our customers change as we bothmature, we implement technology and innovative solutions t...
*    The path of a prosperous brand is challenging, because leadership is    required. A leader recognizes that investing ...
*Studying design theory, innovation, creativity, economics, strategy, psychology,sociology and history is important.Howeve...
*    One way of measuring whether you are on the path of a prosperous    brand is to look at your profitability strategy. ...
*    Do you have a passion to lead yourself and others to greatness? Are you    tired of surface-level business guidance a...
*If you are truly ready to convert your ideas into income, schedule a 30 minutebusiness development session with Kadena at...
Did you enjoy The Path of a Prosperous Brand?    8Kadena Tate                                                Feel free to ...
KADENA TATE                                    CEO, E3WOMAN                     “TURNING IDEAS INTO INCOME”               ...
Path of a Prosperous Brand
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Path of a Prosperous Brand

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  • The path of a prosperous brand involves 6 phases: ideation, brand research, brand positioning, brand growth, brand maturity and brand decline.
  • Path of a Prosperous Brand

    1. 1. * Kadena Tate has a special passion for helping women to increase productivity and profitability. Kadena Tate is a creative visionary, a change agent. Kadena uses coaching, consulting, speaking and training to help entrepreneurs leapfrog the market and make the competition irrelevant. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    2. 2. Ideation brand brand decline research 6 Phases brand brand maturity positioning brand growth *Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    3. 3. * According to Wikipedia, the free encyclopedia, Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization. As such, it is an essential part of the design process, both in education and practice. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    4. 4. *Your three most valuable assets as an entrepreneur are your time, undividedattention and intellectual capital. Waste one and you’ve wasted them all.Prosperous business owners are those who bring value to the marketplace byhelping others to lead fuller, richer lives.Entrepreneurship is a privilege because we are given an opportunity to be ofhigher service. It affords us an opportunity to leave a positive legacy in thecommunities in which we live, work and serve. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    5. 5. * As an entrepreneur, one hopes that our idea can be monetized into a sustainable business model that will create an endless stream of clients and referrals. We set the intention of creating a solid brand growth strategy. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    6. 6. * During the strategic planning sessions, brand research is conducted so that we may communicate a clear value proposition for our clients, employees, vendors and partners. Ensure that at all times, you exhibit integrity as trust will move into loyalty which will prompt people to align with your brand, ultimately helping you to grow a bigger brand which serves more people. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    7. 7. *Positioning ourselves as the expert requires that we explore business andpersonal motivations, capabilities and competencies, in demand productsand services, pricing and profitability models in addition to businesslocation and online and offline promotional efforts. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    8. 8. *In order to gain brand visibility, our brand growth strategy must consider theimplications of in-market monitoring and an assessment of how well we arecommunicating and delivering our brand promise. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    9. 9. *Understanding that the needs of our customers change as we bothmature, we implement technology and innovative solutions to keep usaway from brand decline. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    10. 10. * The path of a prosperous brand is challenging, because leadership is required. A leader recognizes that investing in self improvement and personal development is a major factor in achieving their goals. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    11. 11. *Studying design theory, innovation, creativity, economics, strategy, psychology,sociology and history is important.However studying people, understanding their personalities, connectingheart to heart to fulfill their needs will truly allow an entrepreneur toleapfrog the market and make the concept of competition irrelevant. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    12. 12. * One way of measuring whether you are on the path of a prosperous brand is to look at your profitability strategy. What value are you bringing to the market? How will you align your brand promise, mission, vision and values to your daily activities? What systems are you developing to make the lives of your customers easier? Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    13. 13. * Do you have a passion to lead yourself and others to greatness? Are you tired of surface-level business guidance and desire to work with someone who can help you get into the heart of your business and make it work better? Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    14. 14. *If you are truly ready to convert your ideas into income, schedule a 30 minutebusiness development session with Kadena athttp://www.e3woman.com/services/coachingLet’s work together to ensure that your plan is positioned for multi-generational wealth and long term business sustainability. Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    15. 15. Did you enjoy The Path of a Prosperous Brand? 8Kadena Tate Feel free to contact me if I may be of further service. My passion is helping creative people – authors, CEO, E3Woman Intl LLC coaches, consultants, speakers and trainers monetize their brand so that they can leave a legacy in the communities in which they live, work and serve. LETS CONNECT AND PLAY A BIGGER GAME TOGETHER! http://www.e3woman.com http://www.facebook.com/e3woman http://www.twitter.com/e3woman http://www.youtube.com/e3woman http://www.linkedin.com/in/kadena Copyright © 2005-2011 – E3Woman Intl LLC | All rights reserved.
    16. 16. KADENA TATE CEO, E3WOMAN “TURNING IDEAS INTO INCOME” http://www.e3woman.comTHANK YOUKADENA TATEKADENA@E3WOMAN.COM X

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