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Guardian_multiplatform sales

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Guardian_multiplatform sales

  1. 1. WHY ADVERTISE WITH THE GUARDIAN? The Guardian is Nigeria’s most credible and trusted newspaper. Available in print and digital, The Guardian presents balanced coverage of events and stories to inform and educate its readers. The publication has an affluent and well educated audience, global reach and an easy to navigate website optimized for mobile. Through our team of creative content creators, Guardian Content Studio works with brands to create relevant editorial, image based and video content for distribution on our platforms to help tell their story. We also have a wide array of advertiser friendly products making The Guardian well placed to assist corporate organizations, agencies and SMEs reach their target audience. With over 33 years of dedicated service, The Guardian is widely recognized for its professionalism in distributing news and storytelling and was winner of the .ng Media Award by NiRA in 2016.
  2. 2. T H E P L A T F O R M S CONFERENCES & MASTERCLASSESTVDIGITALPRINT The Guardian newspaper is distributed across Nigeria daily and brings thought provoking and inspiring journalism to its readers. With a focus on business, politics, and news throughout the week as well as lifestyle, entertainment and culture on weekends, The Guardian caters to a diverse and affulent audience.
  3. 3. T H E P L A T F O R M S CONFERENCES & MASTERCLASSESTVDIGITALPRINT Our digital platforms, which adhere to international standards, include the web, mobile and tablet sites as well as social media channels. Our mobile website attracts over 60% of our monthly traffic and we have over 1 million followers across our social platforms. “Reaching an audience of over 2.5M monthly...” guardian.ng
  4. 4. T H E P L A T F O R M S Guardian TV is a new and innovative service from The Guardian delivering daily video content across news, sport and entertainment on its web, mobile and social channels. Our content consists of both local and international stories from the likes of Channels TV, Al Jazeera, CNN, Trace and many more. Guardian TV also produces in-house content around news and topical issues. Our video content is integrated into editorial to bring stories to life more richly. CONFERENCES & MASTERCLASSESDIGITAL TVPRINT tv.guardian.ng
  5. 5. T H E P L A T F O R M S DIGITAL TV CONFERENCES & MASTERCLASSESPRINT Guardian Conferences and Masterclasses bring together upwardly mobile professionals as well as industry and business thought leaders to engage in discussions and dialogues around a range of relevant topics. Our conferences and masterclasses deepen the understanding of pressing current issues and challenges by providing information and insight from industry leaders.
  6. 6. D I S T I N C T I V E C O N T E N T Guardian Life Guardian Woman Rio 2016 Olympics infographic Business Round-Up infographic Guardian Jobs Video: Guardian Arts Police jobs application infographic Guardian Contributor Video: idp camps infographics Nigeria gender rank infographicExchange Monitor
  7. 7. A U D I E N C E SESSIONS BY AGE TRAFFIC BY DEVICESESSIONS BY GENDER 15% 85% SESSIONSBYGENDER MALE FEMALE
  8. 8. A U D I E N C E SESSIONS BY GENDER TRAFFIC BY DEVICESESSIONS BY AGE 24.47% 29.12% 26.66% 12.57% 5.80% 1.38% 35-44 25-34 55-64 45-54 18-24 65+ SESSIONSBYAGE
  9. 9. A U D I E N C E SESSIONS BY GENDER SESSIONS BY AGE TRAFFIC BY DEVICE 75%6% 24%
  10. 10. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s DIGITAL display pre-roll ads Sponsored content Custom brand integrations Guardian Conferences and Masterclasses PRINT FRONT COVER STRIP AD FULL PAGE AD QUARTER PAGE AD HALF PAGE AD
  11. 11. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s pre-roll ads Sponsored content Custom brand integrationsPRINT Guardian Conferences and Masterclasses DIGITAL display LEADERBOARD MPU MOBILE BANNER DOUBLE MPU We have a range of high-impact display banners on The Guardian website.
  12. 12. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s DIGITAL display Sponsored content Custom brand integrationsPRINT Guardian Conferences and Masterclasses pre-roll ads Video advertisements can be bought with an associated companion banner.
  13. 13. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s DIGITAL display pre-roll ads Custom brand integrationsPRINT Guardian Conferences and Masterclasses Sponsored content The Guardian journalists, influencers, and columnists will create articles relevant to your target audience. The Guardian team will also post series of photos covering a vast range of topics from both local and international sources Our team of creative writers, photographers and videographers can work with your brand to create relevant, branded content for our audience. Articles Video content studio to create and distribute branded videos across our video platform, Guardian TV VIDEOS PHOTOS GUARDIAN CONTENT STUDIO
  14. 14. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s DIGITAL display pre-roll ads Sponsored contentPRINT Guardian Conferences and Masterclasses Custom brand integrations Integrate your brand into sections of The Guardian website, where you will have complete share of voice. Packages can include a combination of digital display inventory, branded content/ advertorials with bespoke integrations such as custom built pages to drive your key objectives. Bespoke content creation – recurring branded editorial column etc. Branded content partnerships with well- know influencers. Ability to build long term engagement mechanic - multiple choice competitions, voting polls etc. Ability to link in sales/lead generation mechanic such as “shop now” button or “buy now” links. Data capture functionality
  15. 15. A d v e r t i s i n g a n d S p o n s o r s h i p O p p o r t u n i t i e s DIGITAL display pre-roll ads Sponsored content Custom brand integrationsPRINT Guardian Conferences and Masterclasses The Guardian brand brings credibility to discussions of key importance. We offer our partners the opportunity to support our conferences and masterclasses through sponsorship, event co-production and joint promotion.
  16. 16. R E C E N T C A M P A I G N S ONE WAKANOW.COMZENITH BANK The objective of the campaign was to promote the Zenith Aspire account. We deployed their banner adverts, created social media assets, produced video series and placed pre-roll videos on both Guardian.ng and Guardian TV. The campaign led to increased visibility and awareness for Zenith Bank in general and the Aspire campaign more specifically. The campaign also led to an increase in website traffic for Zenith Bank.
  17. 17. R E C E N T C A M P A I G N S ZENITH BANK WAKANOW.COMONE The objective of the campaign was to increase awareness of the poor health situation in Nigeria and encourage Nigerians to sign the campaign petition demanding that the government pay more attention to the health sector. We deployed social media assets and sponsored articles which increased awareness for the campaign.
  18. 18. R E C E N T C A M P A I G N S ZENITH BANK ONE The objective of the campaign was to draw people to Wakanow’s website, to experience their travel packages. We deployed their banner adverts, pre-roll and sponsored videos on both Guardian.ng and GTV (dedicated page) which brought about impressive CTR and an increase in enquiries/leads. WAKANOW.COM
  19. 19. S U B S C R I P T I O N S The Guardian offers newspaper subscription packages. Newspapers are bought at a discounted rate and delivered to your door step.
  20. 20. R A T E C A R D A N D D I M E N S I O N S http://guardian.ng/advertise-with-us/ FOR OUR RATE CARDS AND DIMENSIONS, PLEASE CLICK;
  21. 21. C O N T A C T U S For more information, Please send an email to adsales@guardian.ng Or call +234 708 392 3322
  22. 22. WWW.GUARDIAN.NG copyright c theguardian2016

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