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Kachingle presentation at Social Bar Meeting Berlin June 1, 2010

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Kachingle presentation at Social Bar Meeting Berlin June 1, 2010

  1. 1. The Social Payment Platform for Online Content & Services in the World of “FREE”Social Bar, BerlinJune 1, 2010<br />Cynthia Typaldos, Founder<br />9/22/09 9:43pm PST<br />
  2. 2. What will it take for Social Payments to succeed?<br /> user-centric<br /> no “mental transaction costs”<br /> tap into existing social networks<br /> financial transparency<br /> fun, entertaining, like a game<br />These are Kachingle’s Guiding Principles!<br />
  3. 3. Why would People Pay for FREE content?<br />To build an online persona, achieve recognition, gain status …<br />…. and to support a “voice”<br />
  4. 4. What is Kachingle?<br />Kachingle<br />Subscriptions<br />Micropayments<br />Tipping<br />
  5. 5. The Consumer Side of Kachingling<br />Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account<br />Whenever you encounter a Kachingle-enabled site, that you like and want to support, mouse over the Kachingle medallion and just click “Kachingle this website”, once<br />At the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of daily-visits to each kachingled site<br />
  6. 6. Site Owners just add a Kachingle medallion to their site<br />
  7. 7. The Kachingle Medallion<br />After<br />Before<br />… when one decides to kachingle a site<br />
  8. 8.
  9. 9. Social Media Integration<br />Push status updates through microblogging sites<br /> (e.g. Twitter and Facebook status integration)<br />Additional Planned social media applications:<br />Facebook app for comparing your contributions to friends and expressing your values<br />iPhone app:<br />Live access to statistics<br />Compare your behavior to others<br />
  10. 10. Vielen Dank! <br />Thank You! <br />
  11. 11. March 17th, 2010: Kachingle makes first “social cents” payments<br /> Carta:<br />Now at 201.48<br />“My blog earned $65.08 via crowdfunding!” – Steve Outing<br />Now at $136.03<br />
  12. 12. Kachingle, business model of choice for the world of “FREE”<br />Tipping<br />Kachingling (crowdfunding)<br /><ul><li>Decide each time
  13. 13. At a price explicitly set by user
  14. 14. No financial limits
  15. 15. Co-exists with advertising
  16. 16. Enables viral & social behaviors
  17. 17. Decide once (for everything)
  18. 18. At a price implicitly set by user (equitably distributed)
  19. 19. Financial limits (bounded total $)
  20. 20. Co-exists with advertising
  21. 21. Enables viral & social behaviors
  22. 22. Social recognition & association</li></ul>consumer/ user<br />Micropayments<br />Subscriptions<br />Whosevalue system is applied?<br /><ul><li>Decide each time
  23. 23. At price set by producer
  24. 24. No financial limits
  25. 25. Encourages copycat sites (e.g. music biz)
  26. 26. Creates barriers for viral & social behaviors
  27. 27. Decide once (for each subscription)
  28. 28. At price set by producer
  29. 29. No financial limits
  30. 30. Encourages copycat sites (e.g. music biz)
  31. 31. Creates barriers for viral & social behaviors</li></ul>producer<br />difficult<br />effortless<br />Ease of use (reduction in “mental transaction costs”)<br />
  32. 32. Problem to Solve<br />For most news/content sites, advertising-based business models are not enough to pay the bills.<br />
  33. 33. Paywalls and moving content to iPhone, Kindle or iPad are just plugging holes in the dike…<br />
  34. 34. COMPLETE Financial Transparency<br />Necessary Counterpart to Altruism to build Trust<br />Every operation is recorded and can be tracked down<br />Consumer’s Payment page shows sites that received part of the $5 contribution<br />Sites see the same page and know how much money they are supposed to get<br />
  35. 35. We now live in the world of “FREE”!<br />Anything that can be digitized will be “napsterized”<br />Newspapers<br />Magazines<br />Books<br />Music<br />Photos, Images, Art<br />Video, TV, Movies<br />$, €, ¥<br />Before<br />FREE!<br />Now<br />
  36. 36. More choices sound great BUT…<br />“Why more is less”<br />— Barry Schwartz<br /><br />
  37. 37. Micropayments sound great BUT…<br />“…the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs, the energy required to decide whether something is worth buying or not, regardless of price”<br />— Clay Shirky<br /><br />
  38. 38. Users want to make their own decisions BUT…<br />Experiment with musician in subway station<br />— Robert Cialdini<br /><br />
  39. 39. Users may not trust a new service, a 3rd party in between BUT…<br />“...if they knew for sure there money was absolutely, positively going where they want it to, that would make a difference”<br />— Cynthia<br /><br />
  40. 40. Users don’t want work BUT…<br />They want to have fun!<br />— Bunny the K9 Kachingler<br />