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Kachingle Presentation at BarCamp Vienna Austria June 2010


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Kachingle presentation at BarCamp Austria on May 29, 2010.

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Kachingle Presentation at BarCamp Vienna Austria June 2010

  1. 1. The Social Payment Platform for Online Content & Services in the World of “FREE” BarCamp, Vienna June 29, 2010 9/22/09 9:43pm PST Cynthia Typaldos, Founder
  2. 2. For most news/content sites, advertising-based business models are not enough to pay the bills. Problem to Solve
  3. 3. Paywalls and moving content to iPhone, Kindle or iPad are just plugging holes in the dike…
  4. 4. Newspapers Magazines Books Music Photos, Images, Art Video, TV, Movies We now live in the world of “FREE”! Anything that can be digitized will be “napsterized” FREE! $, €, ¥ Before Now
  5. 5. More choices sound great BUT… “ Why more is less” — Barry Schwartz
  6. 6. Micropayments sound great BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky
  7. 7. Users want to make their own decisions BUT… Experiment with musician in subway station — Robert Cialdini
  8. 8. Users may not trust a new service, a 3 rd party in between BUT… “ ...if they knew for sure there money was absolutely, positively going where they want it to, that would make a difference” — Cynthia
  9. 9. Users don’t want work BUT… They want to have fun! — Bunny the K9 Kachingler
  10. 10. What will it take for Social Payments to succeed? <ul><li>user-centric </li></ul><ul><li>no “mental transaction costs” </li></ul><ul><li>tap into existing social networks </li></ul><ul><li>financial transparency </li></ul><ul><li>fun, entertaining, like a game </li></ul>These are Kachingle’s Guiding Principles!
  11. 11. To build an online persona, achieve recognition, gain status … Why would People Pay for FREE content ? … . and to support a “voice”
  12. 12. What is Kachingle? Tipping Micropayments Subscriptions Kachingle
  13. 13. Site Owners just add a Kachingle medallion to their site
  14. 14. <ul><li>Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account </li></ul><ul><li>Whenever you encounter a Kachingle-enabled site, that you like and want to support , mouse over the Kachingle medallion and just click “ Kachingle this website ”, once </li></ul><ul><li>At the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of daily-visits to each kachingled site </li></ul>The Consumer Side of Kachingling
  15. 15. The Kachingle Medallion … when one decides to kachingle a site Before After
  16. 19. <ul><li>Push status updates through microblogging sites </li></ul><ul><li>(e.g. Twitter and Facebook status integration) </li></ul><ul><li>Additional Planned social media applications: </li></ul><ul><ul><li>Facebook app for comparing your contributions to friends and expressing your values </li></ul></ul><ul><ul><li>iPhone app: </li></ul></ul><ul><ul><ul><li>Live access to statistics </li></ul></ul></ul><ul><ul><ul><li>Compare your behavior to others </li></ul></ul></ul>Social Media Integration
  17. 20. consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments <ul><li>Decide each time </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Kachingle, business model of choice for the world of “FREE” <ul><li>Decide each time </li></ul><ul><li>At a price explicitly set by user </li></ul><ul><li>No financial limits </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul>Tipping Subscriptions <ul><li>Decide once (for each subscription) </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Kachingling (crowdfunding) <ul><li>Decide once (for everything) </li></ul><ul><li>At a price implicitly set by user (equitably distributed) </li></ul><ul><li>Financial limits (bounded total $) </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul><ul><li>Social recognition & association </li></ul>
  18. 21. COMPLETE Financial Transparency <ul><li>Necessary Counterpart to Altruism to build Trust </li></ul><ul><li>Every operation is recorded and can be tracked down </li></ul><ul><li>Consumer’s Payment page shows sites that received part of the $5 contribution </li></ul><ul><li>Sites see the same page and know how much money they are supposed to get </li></ul>
  19. 22. Carta: Now at 201.48 March 17 th , 2010 : Kachingle makes first “social cents” payments “ My blog earned $65.08 via crowdfunding!” – Steve Outing Now at $136.03
  20. 23. Vielen Dank! Thank You!