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Japanese electronics giant Sony with proven selling experience of Japan market launched its new dedicated console gaming
device for high-end handheld portable console market named PlayStation Vita in North and Latin America, Europe, PAL regions,
and Singapore on February 22, 2012.
We see this development as an evolution of gaming as the portable handheld gaming market, including consoles, have gone
through a massive revitalization in last 10 years. The notable shift has taken place on gaming preference shifting from hardcore
gamer to casual gamer. However, Mind Commerce observes that there remains a market opportunity among niche target
group for portable handheld gaming devices (such as PS Vita) with multifunctional capabilities such as digital download
facility PS store.