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tourism attraction

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  1. 1.        TOURISM GRADE 10 TOPIC-ATTRACTIONS BY KABELO MANAMELA REFERENCE Kristel Laurenciano Pearce, 1991 Swarbrook 2002
  2. 2. Visitor Attractions It is a named site with a specific human or natural feature which is the focus of visitor and management attention. Pearce, 1991
  3. 3. Attractions are generally single units, individual sites or very small, easily delimited geographical areas based on a single key feature. Destinations are larger areas that include a number of individual attractions together with the support services required by tourists. Swarbrooke, 2002
  4. 4.      A permanent established excursion destination A primary purpose of which is to allow access for entertainment, interest or education It must be open to the public, without prior booking, for published periods each year. It should be capable of attracting day visitors or tourists as well as local residents It must be a single business, under a single management, so that it is capable of answering the economic questions on revenue, employment - Definition of NTO, UK
  5. 5. TYPE Historic houses, Museums and galleries, Wildlife attractions, Castles, Gardens, Leisure parks 
  6. 6. PHYSICAL ENVIRONMENT Natural (forest, mountains) Built Environment (leisure park, historic houses) 
  7. 7. OWNERSHIP Managed by wide range of organizations, trusts and individuals working in the public, private and not for profit sectors. 
  8. 8. PERCEPTION Dark Tourism Memorial Day Commemoration  ADMISSION POLICY Admission fees, Open freely to the public, Operated by membership, Voluntary donations 
  9. 9. APPEAL Geographic level Market segments  SIZE AND CAPACITY Vary in land coverage, designed for mass coverage, range of services and facilities 
  10. 10. COMPOSITION Located around a specific point or feature May occur at a variety of locations  DEGREE OF PERMANENCE Event are short duration expected in temporary sites 
  11. 11. VOLUME OF VISITORS Visitor numbers received over a given period of time  ORGANIZATIONAL COMPLEXITY AND RISK Degree of organization needed to coordinate Unpredictable nature of visitor markets and individuals 
  12. 12. Professional management skills and the operator’s available resources The type of attraction or ‘product offering’ Market demand for the product Ease of access from major routes and centers of tourist and resident populations
  13. 13. Appropriate hours of opening Provision and quality of on-site amenities (parking, visitor centre, signs and labels, shops, guides, refreshments, toilets etc.) Proximity to and quality of near site amenities (sign posts, local accommodation, local services)
  14. 14. Quality of service (staff appearance, attitude, behavior, local services) The mood, expectation, behavior and attitude of visitors Value for money