Toms Shoes

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The success of Toms Shoes due to the help of the internet.

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Toms Shoes

  1. 1. SHOES FOR TOMORROW<br />
  2. 2. Background Information:<br /><ul><li>Started in 2006, traveled to Argentina
  3. 3. One for One Business Plan
  4. 4. Donated 10,000 pairs of shoes in 2006
  5. 5. Since 2006, has donated over 150,000 pairs of shoes</li></li></ul><li>How Did This Success Begin?<br /><ul><li>Website: www.tomsshoes.com
  6. 6. Online store
  7. 7. Describes movement
  8. 8. Shows ways to get involved
  9. 9. Internships
  10. 10. Clubs on college campuses
  11. 11. Toms Shoe Party</li></li></ul><li>How Did This Success Begin?<br /><ul><li>Blake Mycoskie’s Blog:
  12. 12. http://blakemycoskie.blogspot.com/
  13. 13. Works as a journal: adventures from different trips
  14. 14. Fansite: allows fans to share comments, help spread the movement</li></li></ul><li>Facebook Buzz<br /><ul><li> Fans/Groups reached 10,000 in April, 2009
  15. 15. Same month facebook reached 200 million users
  16. 16. Creators of Facebook asked popular organizations who use facebook to create gifts.
  17. 17. Parachute and Shoe</li></li></ul><li>You Tube Buzz<br /><ul><li>TOMS You Tube Channel
  18. 18. Videos made by fans
  19. 19. Documents trips
  20. 20. Promotional purposes
  21. 21. For Tomorrow, shown at Tribeca film festival</li></ul>http://www.youtube.com/watch?v=Kt3BQQ6dQaQ<br />
  22. 22. Popularity<br /><ul><li>Carried in more than 300 stores
  23. 23. Special shoe editions for retailers
  24. 24. Rugby by Ralph Lauren</li></li></ul><li><ul><li>More press in magazines, news and television ad campaigns. Has popularity evolved more from these areas or has the internet been the main help?
  25. 25. What do you believe was the most successful tool for Tom’s Shoes on the internet?</li></ul>CHANGING A LIFE BEGINS WITH A SIMPLE STEP…<br />
  26. 26. Sources:<br /><ul><li>http://www.dallasnews.com/sharedcontent/dws/fea/lifetravel/stories/DN-fdluxe_tomsshoes_1206fas.ART.State.Edition1.371e39.html
  27. 27. http://www.youtube.com/watch?v=Kt3BQQ6dQaQ
  28. 28. http://www.tomsshoes.com/default.asp
  29. 29. http://blakemycoskie.blogspot.com/
  30. 30. http://www.facebook.com/search/?q=TOMS+SHOES&init=quick#/tomsshoes?ref=search&sid=662022322.3505264520..1
  31. 31. http://rugby.com/social_action/default.aspx?camp=AVEA_SEARCH_MSN_SocialActionTOMS</li>

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