The Shifting Sands
of Commerce
EdWIN S. Soriano
Team Planu Inc.
CDM Program:
E-Commerce F2F
28 Aug 2013
Planu
@ka_edong
Planu
@ka_edong
#RescuePH
2012
#RescuePH
2013
If you’re not growing,
you’re dying!
-T Harv Eker
Secrets of the Millionaire Mind
Planu
@ka_edong
Team Planu
@ka_edong
3 Gen
Your Father’s Market = waning.
Your Kid’s Market = growing.
Where will you do your selling?
- Edwin S. Soriano
Planu
@ka_e...
Global (e)Commerce
Planu
@ka_edong
Havas Prosumer Report	
  
h"p://www.campaignbrief.co.uk/2013/07/16/HWW
%20Digital%20and...
Philippine (e)Commerce
Planu
@ka_edong
	
  Most	
  visited	
  eCommerce	
  website	
  
•eBay	
  (12.5%)
•Sulit	
  (10.1%)
...
Philippine (e)Commerce
Planu
@ka_edong
Top	
  Concerns
•security	
  (89%)
•speed	
  of	
  transacXon	
  (88.5	
  %)
•conve...
Philippine (e)Commerce
Planu
@ka_edong
Notable	
  Behaviors
•Plan	
  online	
  purchases	
  (79.5	
  %	
  2012	
  ;	
  74%...
DM Planning Framework
and
Case Studies
Planu
@ka_edong
Planu
@ka_edong
Planu
@ka_edong
Case: Sulit.com.ph
http://www.youtube.com/watch?v=CNDP_WOUbL0
Case
Planu
@ka_edong
•English	
  Speakers	
  
•ConsumpXon-­‐driven
•Mobile	
  AdopXon
•Social	
  Commerce
•Maturing	
  inf...
Philippine (e)Commerce
Planu
@ka_edong
Unique	
  Phenomena
•Face-­‐to-­‐face	
  sXll	
  important
•The	
  OFW	
  market	
 ...
Characteristics of Pinoy Buyers
(Inputs from the class)
Planu
@ka_edong
•Cost	
  Conscious
•Young
•Tech-­‐Savvy
•“Trust-­‐...
eCommerce Forecast
Planu
@ka_edong
By	
  2022,	
  brick	
  and	
  mortar	
  retail	
  spaces	
  will	
  be	
  li@le	
  mor...
Edwin S. Soriano
Planu
@ka_edong
edwin@teamplanu.com
https://www.slideshare.net/ka_edong/
ThankYou!
Planu
@ka_edong
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Shifting Sands of eCommerce (Edwin S. Soriano - Planu for CDM)

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In this presentation:
1.) Importance of acknowledging that Commerce is changing, and so we must as well.
2.) Global e-Commerce trends
3.) Philippine e-Commerce trends / cases

Edwin S. Soriano
Planu
@ka_edong
edwin@teamplanu.com
https://www.slideshare.net/ka_edong/
www.edwinsoriano.com
www.GabayPinoy.com
www.eOFW.Net

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Shifting Sands of eCommerce (Edwin S. Soriano - Planu for CDM)

  1. 1. The Shifting Sands of Commerce EdWIN S. Soriano Team Planu Inc. CDM Program: E-Commerce F2F 28 Aug 2013 Planu @ka_edong
  2. 2. Planu @ka_edong
  3. 3. #RescuePH 2012 #RescuePH 2013
  4. 4. If you’re not growing, you’re dying! -T Harv Eker Secrets of the Millionaire Mind Planu @ka_edong
  5. 5. Team Planu @ka_edong 3 Gen
  6. 6. Your Father’s Market = waning. Your Kid’s Market = growing. Where will you do your selling? - Edwin S. Soriano Planu @ka_edong
  7. 7. Global (e)Commerce Planu @ka_edong Havas Prosumer Report   h"p://www.campaignbrief.co.uk/2013/07/16/HWW %20Digital%20and%20the%20New %20Consumer_Infographic.pdf  
  8. 8. Philippine (e)Commerce Planu @ka_edong  Most  visited  eCommerce  website   •eBay  (12.5%) •Sulit  (10.1%) •Metrodeal  (7.2%) •Cebu  Pacific  (6%) •Ensogo  (5.5%) •Amazon  (5.1%) MasterCard’s Online Shopping Behavior Study 2012 http://manilastandardtoday.com/2013/03/23/more- filipinos-now-shopping-online/
  9. 9. Philippine (e)Commerce Planu @ka_edong Top  Concerns •security  (89%) •speed  of  transacXon  (88.5  %) •convenience  of  payment  methods  (88.5  %)   •Others(~80%)   •price/values •return  or  exchange  policy •website  reputaXon •online  review •customer  service •low  delivery  charges •use  of  various  payment  methods.
  10. 10. Philippine (e)Commerce Planu @ka_edong Notable  Behaviors •Plan  online  purchases  (79.5  %  2012  ;  74%  2011)   •Less  impulsive  online  shopping  behavior...   •except!  ... •coupon/deal  sites  (28.8  %  of  purchases) •airline  Xckets  (25.1  %).   •To  miXgate  perceived  risks: •Read  online  reviews  (81%) •Visit  sites  they  have  used  before  (77  %)
  11. 11. DM Planning Framework and Case Studies Planu @ka_edong
  12. 12. Planu @ka_edong
  13. 13. Planu @ka_edong Case: Sulit.com.ph http://www.youtube.com/watch?v=CNDP_WOUbL0
  14. 14. Case Planu @ka_edong •English  Speakers   •ConsumpXon-­‐driven •Mobile  AdopXon •Social  Commerce •Maturing  infrastructure •Fragmented  retail  market by  Oliver  Segovia,  CEO  of  AVA.ph h"p://sgentrepreneurs.com/2013/01/30/is-­‐the-­‐ philippines-­‐asias-­‐most-­‐promising-­‐e-­‐commerce-­‐ opportunity/  
  15. 15. Philippine (e)Commerce Planu @ka_edong Unique  Phenomena •Face-­‐to-­‐face  sXll  important •The  OFW  market  –  buy  global,   serve  local •Archipelago •Two  ciXes:  Manila  and  Provinces
  16. 16. Characteristics of Pinoy Buyers (Inputs from the class) Planu @ka_edong •Cost  Conscious •Young •Tech-­‐Savvy •“Trust-­‐Issue” •Rising  Income •Suki  /  Loyalty •Research •Feedback •Discounts •Best  Value  for   Money •OFW’s •NegoXaXng •Security  Concerns
  17. 17. eCommerce Forecast Planu @ka_edong By  2022,  brick  and  mortar  retail  spaces  will  be  li@le  more   than  showrooms.   –  Eddie  Machaalani  &  Mitchell  Harper,  CO-­‐CEOs  of   BigCommerce CuraBon  and  personalizaBon  will  be  a  big  part  of  e-­‐ commerce  moving  forward.   –  Danny  Rimer,  Partner  at  Index  Ventures Mobile  commerce  is  criBcal  to  success.   –Alexandra  Wilkis  Wilson,  Co-­‐Founder  and  CMO  of  Gilt h"p://smallbusiness.yahoo.com/advisor/5-­‐experts-­‐future-­‐e-­‐ commerce-­‐155024006.html  
  18. 18. Edwin S. Soriano Planu @ka_edong edwin@teamplanu.com https://www.slideshare.net/ka_edong/ ThankYou! Planu @ka_edong

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