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Presentation given at the Melcrum Publishing Strategic Communication Management Summit October 4-6, 2011 in Washington D.C. The presentation describes my evolution of the internal communications approach at DTTL from the remnants of a reactive publishing team in 2009 to a proactive, tightly partnered business line communications team. At its peak, the team had 30 members in four countries. The team was dissolved as part of an organizational restructuring in 2013.