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Operationalizing Social Media Web 2.0 NYC


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The outline for the panel discussion at session: "Operationalizing Social Media" at Web 2.0 NYC Nov 16, 2009 (

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Operationalizing Social Media Web 2.0 NYC

  1. 1. Real-Time Marketing: Operationalizing The Use of Social Media#opsocial<br />Jennifer Zeszut, CEO, Scout Labs<br />@jenniferland<br />
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  3. 3. Operationalizing the Use of Social Media<br />
  4. 4. 1. Spread the Good Word<br />Share company news and developments.<br />
  5. 5. 2. Customer Support (or CYA)<br />Be on the lookout for problems that you can proactively solve.<br />
  6. 6. 3. Look for Customers. Retain Customers.<br />Your potential customers are online. Find them.<br />Get to know them. Make sure they know you.<br />
  7. 7. 4. Community Engagement<br />Know who matters. Connect. Stay Engaged. Be part of it.<br />
  8. 8. 5. New Product Ideas<br />Listen for complaints. Tune into “wishes”. Watch for hacks.<br />(or just ask)<br />
  9. 9. 6. Marketing & Campaign Effectiveness<br />Know where you are BEFORE you hit “go” <br />and track your impact out in the world<br />
  10. 10. 7. Competitive Intelligence<br />Listen to what your competitors are saying, and what customers are saying about them<br />
  11. 11. 8. Strategic Business Intelligence<br />Social Media is the Mind of the Market. <br />What else would you like to know?<br />
  12. 12. 9. Be a Thought-Leader<br />What is capturing your attention right now? <br />
  13. 13. 10. Humanize your Company<br />Companies are made of people. Prove it.<br />
  14. 14. Uses for Social Media<br />Spread the Good Word<br />Customer Support (or CYA)<br />Customer Acquisition. Customer Retention<br />Community Management<br />Find new product ideas<br />Marketing / Campaign Effectiveness<br />Competitive intelligence<br />Strategic Business Intelligence<br />Establish Yourself as a Thought-Leader<br />Humanize your company<br />