Enterprise 2.0 Slide Share


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Enterprise 2.0 Slide Share

  1. 1. Enterprise 2.0 Michael Loke February 2008
  2. 2. Enterprise 2.0
  3. 3. Enterprise 2.0 <ul><ul><li>Another marketing buzzword???? </li></ul></ul><ul><ul><li>Key trends </li></ul></ul><ul><ul><ul><ul><li>Simple platforms for self-expression </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Emergent structures, rather than imposed </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Order from Chaos </li></ul></ul></ul></ul><ul><ul><li>Tacit interactions – competitive advantages </li></ul></ul><ul><ul><li>Distributing value co-creation </li></ul></ul><ul><ul><li>Encourages participation due to its participatory and social nature </li></ul></ul><ul><ul><li>Flattens hierarchy structure by lowering contribution barriers </li></ul></ul><ul><ul><li>Output of methaphorical troops in the trenches are visible to the general at the hilltop </li></ul></ul><ul><ul><li>Organizations become more efficient due to </li></ul></ul><ul><ul><ul><li>Increased sharing </li></ul></ul></ul><ul><ul><ul><li>Discovery of knowledge </li></ul></ul></ul><ul><ul><ul><li>Fostering innovation from within at all level of value chain (distributing value co-creation) </li></ul></ul></ul>
  4. 4. Enterprise 2.0 <ul><li>So what do I need ???? </li></ul>
  5. 5. Enterprise Search <ul><li>Not new concept from technology standpoint … but </li></ul><ul><li>New capability from business perspective </li></ul><ul><li>Issues with Enterprise Search </li></ul><ul><ul><li>Not easy to search across organization </li></ul></ul><ul><ul><li>Relevancy and prioritization </li></ul></ul><ul><ul><li>Information accuracy </li></ul></ul><ul><li>Growing number of organizations use search to augment their traditional data access mechanisms </li></ul><ul><li>Search is a KEY enabler for accessing information inside the Federated Enterprise </li></ul>
  6. 6. Enterprise Search MIKE 2.0 Enterprise Search Solution Offering http://mike2.openmethodology.org/index.php/Enterprise_Search_Solution_Offering
  7. 7. Enterprise Search Gartner Magic Quadrant for Search Products
  8. 8. Social Bookmarking System <ul><li>User save bookmark links and tag in Social Bookmarking System </li></ul><ul><li>Social aspect is intriguing for two reasons :- </li></ul><ul><ul><li>Usefulness of document can be determined by seeing the number of people who saved it. </li></ul></ul><ul><ul><li>A new view on how user perceive information (folksonomy) rather than expert’s view (taxonomy), which can be less intuitive. </li></ul></ul><ul><li>Social Bookmark can be fused with Enterprise Search results to enhance asset discovery. </li></ul><ul><li>Value of “weak ties” exploited by the social element of information discovery </li></ul>
  9. 9. Use Case – Social Bookmarking + Enterprise Search Enterprise Search + Social Bookmarking <ul><li>Improves relevancy </li></ul><ul><li>Displays common user perspective of information asset (tags) </li></ul><ul><li>Usefulness of documents displayed </li></ul>
  10. 10. WIKI <ul><li>Collective Intelligence </li></ul><ul><li>Platform for content collaboration and capturing tacit interactions </li></ul><ul><li>Versioning of documents effectively acts as a light weight document manager </li></ul><ul><li>Iterative Improvement </li></ul><ul><li>Get rid of emails </li></ul><ul><li>Collaborative filtering </li></ul>
  11. 11. Blogging <ul><li>Enterprise Blogs are internal </li></ul><ul><li>Capture organization’s tacit/explicit knowledge by harnessing “organization memory (OM) </li></ul><ul><li>Enhance communication across organization </li></ul><ul><li>Personal voice for the common herd </li></ul><ul><li>Value-add through comments to blog posts </li></ul>
  12. 12. Real Life Enteprise 2.0 Success Story <ul><li>Rolled out Enterprise 2.0 solution throughout the whole enterprise. </li></ul><ul><li>Solution known as EMC One. </li></ul><ul><li>EMC recognizes value in tacit interactions between all parties in the value chain. </li></ul>+
  13. 13. Real Life Success Story <ul><li>Business Drivers </li></ul><ul><li>EMC has disparate business units around the world. </li></ul><ul><li>One EMC message </li></ul><ul><li>Information access on need to know basis </li></ul><ul><li>Comfortable and open discussions. </li></ul><ul><li>Challenges </li></ul><ul><li>Funding model. Centralized funding model. Think of it like email. </li></ul><ul><li>Social engineering within HR department </li></ul><ul><li>Results </li></ul><ul><li>Introduced a “cool” factor into the organization. Everyone adopts it. </li></ul><ul><li>Employees connected more efficiently leveraging the concept of weak ties. </li></ul><ul><li>Connect employees from distant outposts (China). </li></ul><ul><li>Creation of central R&D repository (value: significant, incremental cost: zero) </li></ul><ul><li>Rapid product ideation (distributing co-creation) </li></ul><ul><li>Sales force are more informed by leveraging conversations to their advantage </li></ul>Implementation