Broadcasting | Service Design by jylee 2013

Broadcasting | Service Design
2013 2nd semester class by jylee

interacitveSe...
Class Schedule

Broadcasting | Service Design by jylee 2013

1

09/05

Introduction

- Ice Braking
- 수업 소개

2

09/12

방송영상...
Broadcasting | Service Design by jylee 2013

Class Goal

이 수업을 통해
1. 다양한 방송영상서비스 사례과 환경들을 살펴봄에 따라 이에 대한 발전방향을 알수 있다.
2. 새로...
Today’s Goal

Broadcasting | Service Design by jylee 2013

1.Super mega fun happy class
2. Not Design Service but new pers...
Service Design Keyword

Broadcasting | Service Design by jylee 2013

Discover customer latent needs
Research/observation t...
What you think about Service design?

Broadcasting | Service Design by jylee 2013

interacitveService.jylee6977.com/tc
What you think about Service design?

Broadcasting | Service Design by jylee 2013

Service Idea
from user needs

interacit...
What you think about Service design?

Broadcasting | Service Design by jylee 2013

From your own perspective and view/word...
For Next week

Broadcasting | Service Design by jylee 2013

1. Choose any graphics/case studies/Movies which describe your...
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[BSD]00_ORIENTATION

  1. 1. Broadcasting | Service Design by jylee 2013 Broadcasting | Service Design 2013 2nd semester class by jylee interacitveService.jylee6977.com/tc
  2. 2. Class Schedule Broadcasting | Service Design by jylee 2013 1 09/05 Introduction - Ice Braking - 수업 소개 2 09/12 방송영상환경(1) 방송 영상 환경에서의 사용자 중심의 새로운 서비스 및 인터랙션 방법 소개 3 09/19 방송영상환경(2) _ 추석 시청자에서 사용자로의 변화의 패러다임 (IPTV/SmartTV/NScreen) 4 09/26 서비스 디자인 방법론 소개 - 서비스 디자인 사례 - 방송과 TV에서의 서비스 디자인 5 10/02 사용자 관찰(1) - Shadowing/Interview/Observation - 무엇이 문제인가? 6 10/09 사용자 관찰(2) _ 한글날 - Contextual Inquiry - The Five Why Technique 7 10/16 문제 정의(1) - Affinity Diagram/Persona - Background Research (Understanding Users) 8 10/23 중간고사 - Service Idea/Service Principle 9 10/30 아이디어 발산 - 다양한 아이디어 발상 방법 소개 - Brainstorming/Ideation 10 11/06 아이디어 수렴 - Idea Grouping - Service Concept(Service Headline) 11 11/13 서비스 프로토타입(1) - Service Scenario - Service Prototyping (Role Playing) 12 11/20 서비스 프로토타입(2) - Service Prototyping 13 11/27 서비스 프로토타입(3) - Service Blueprint 14 12/04 최종 결과물 Wrap Up - 최종 Design/Paper Refine 15 12/11 기말고사 - 최종 Presentation interacitveService.jylee6977.com/tc
  3. 3. Broadcasting | Service Design by jylee 2013 Class Goal 이 수업을 통해 1. 다양한 방송영상서비스 사례과 환경들을 살펴봄에 따라 이에 대한 발전방향을 알수 있다. 2. 새로운 방송영상서비스의 사용자를 이해할 수 있다. 3. 서비스 디자인 방법론을 이해할 수 있다. 4. 서비스 디자인 방법론을 활용한 사용자 관찰을 통해 새로운 서비스 아이디어를 도출할 수 있다. 5. 도출된 아이디어를 바탕으로 새로운 서비스 디자인을 설계할 수 있다. 6. 최종적으로 Feasible한 쌍방향 서비스 프로토타입을 완성할 수 있다. interacitveService.jylee6977.com/tc
  4. 4. Today’s Goal Broadcasting | Service Design by jylee 2013 1.Super mega fun happy class 2. Not Design Service but new perspective 3.What is service design? 4.Why am I here? interacitveService.jylee6977.com/tc
  5. 5. Service Design Keyword Broadcasting | Service Design by jylee 2013 Discover customer latent needs Research/observation technique Co-creation/Converged Service Visualization Standardization Integration/Unification Insight/Key findings Empathy Stakeholder and user experience Front stage/back stage Service Prototyping interacitveService.jylee6977.com/tc
  6. 6. What you think about Service design? Broadcasting | Service Design by jylee 2013 interacitveService.jylee6977.com/tc
  7. 7. What you think about Service design? Broadcasting | Service Design by jylee 2013 Service Idea from user needs interacitveService.jylee6977.com/tc
  8. 8. What you think about Service design? Broadcasting | Service Design by jylee 2013 From your own perspective and view/word Can you describe what service design is? And, Why are you here? interacitveService.jylee6977.com/tc
  9. 9. For Next week Broadcasting | Service Design by jylee 2013 1. Choose any graphics/case studies/Movies which describe your own service design 2. Tell us why you like it and what you like most 3. Present it in interactive way! interacitveService.jylee6977.com/tc

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