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[BSD]AFFINITY_DIAGRAM

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[BSD]AFFINITY_DIAGRAM

  1. 1. Broadcasting | Service Design by jylee 2013 Broadcasting | Service Design 2013 2nd semester class by jylee interacitveService.jylee6977.com/tc
  2. 2. Class Schedule Broadcasting | Service Design by jylee 2013 1 09/05 Introduction - Ice Braking - 수업 소개 2 09/12 방송영상환경(1) 방송 영상 환경에서의 사용자 중심의 새로운 서비스 및 인터랙션 방법 소개 3 09/19 방송영상환경(2) _ 추석 시청자에서 사용자로의 변화의 패러다임 (IPTV/SmartTV/NScreen) 4 09/26 서비스 디자인 방법론 소개 - 서비스 디자인 사례 - 방송과 TV에서의 서비스 디자인 5 10/02 사용자 관찰(1) - Shadowing/Interview/Observation - 무엇이 문제인가? 6 10/09 사용자 관찰(2) _ 한글날 - Contextual Inquiry - The Five Why Technique 7 10/16 문제 정의(1) - Affinity Diagram/Persona - Background Research (Understanding Users) 8 10/23 중간고사 - Service Idea/Service Principle 9 10/30 아이디어 발산 - 다양한 아이디어 발상 방법 소개 - Brainstorming/Ideation 10 11/06 아이디어 수렴 - Idea Grouping - Service Concept(Service Headline) 11 11/13 서비스 프로토타입(1) - Service Scenario - Service Prototyping (Role Playing) 12 11/20 서비스 프로토타입(2) - Service Prototyping 13 11/27 서비스 프로토타입(3) - Service Blueprint 14 12/04 최종 결과물 Wrap Up - 최종 Design/Paper Refine 15 12/11 기말고사 - 최종 Presentation interacitveService.jylee6977.com/tc
  3. 3. Broadcasting | Service Design by jylee 2013 Design Goal& Principle 해결을 위해 서비스 사용자들의 Unmet Needs와 Latent Needs는 무엇인가? Define | 배경 및 환경조사 ! Big Idea Discovery Synthesis | 사용자 조사 및 관찰 | 모델링, 아이디어 Implementation | 프로토타이핑, 적용 Problem Define Solution Suggestion 무엇이 문제이고 그것을 어떻게 해결할 것인가? 환경적 문제와 사용자들의 Needs와의 Gap을 줄일 수 있는 방안은 무엇이 있는가? interacitveService.jylee6977.com/tc
  4. 4. Broadcasting | Service Design by jylee 2013 팽창 확산 擴散 Diffusion Define | 배경 및 환경조사 Discovery Synthesis | 사용자 조사 및 관찰 | 모델링, 아이디어 ! Big Idea Implementation | 프로토타이핑, 적용 Affinity Diagram 수축 수렴 收斂 Convergence interacitveService.jylee6977.com/tc
  5. 5. Broadcasting | Service Design by jylee 2013 대상의 명확화 서비스 원칙 SERVICE PRINCIPLE PERSONA 대상의 문제점 CUSTOMER JOURNEY MAP Define | 배경 및 환경조사 Discovery Synthesis | 사용자 조사 및 관찰 | 모델링, 아이디어 ! Big Idea Implementation | 프로토타이핑, 적용 친화도 매핑 Affinity Diagram interacitveService.jylee6977.com/tc
  6. 6. Broadcasting | Service Design by jylee 2013 Define | 배경 및 환경조사 Discovery Synthesis | 사용자 조사 및 관찰 | 모델링, 아이디어 ! Big Idea Implementation | 프로토타이핑, 적용 interacitveService.jylee6977.com/tc
  7. 7. Broadcasting | Service Design by jylee 2013 Mapping Technology Identifying criteria, Developing Strategic frameworks, Specifying and Scoping out of details. Turning complex data into insights interacitveService.jylee6977.com/tc
  8. 8. Broadcasting | Service Design by jylee 2013 | Mapping Methodologies  Giving strategic direction Identifying criteria, developing Strategic frameworks, specifying and Scoping out of details. Turning complex data into insights Requirements Information about context, client, service provider, constraints and market place Considerations Mapping is always based on information. The strategy and direction is only as good as the facts they are based on. interacitveService.jylee6977.com/tc
  9. 9. Broadcasting | Service Design by jylee 2013 | Mapping Methodologies  Giving strategic direction Affinity Diagram KJ Map Concept Modeling Persona Customer Journey Map (CJM) Expectation map Context mapping interacitveService.jylee6977.com/tc
  10. 10. Broadcasting | Service Design by jylee 2013 interacitveService.jylee6977.com/tc
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