SlideShare a Scribd company logo

Walgreens Photo Goes Beyond Multi-channel

John Yesko
John Yesko
John YeskoSenior Director, Online Customer Experience at Walgreens

Presentation at UX Thursday, Chicago, 1/24/2013. Hosted by Jared Spool / UIE and Vitamin T.

Walgreens Photo Goes Beyond Multi-channel

1 of 32
Download to read offline
Walgreens Photo Goes
      Beyond Multi-channel
      John Yesko
      @jyesko



Proprietary & Confidential, Property of Walgreen Co.
E-Commerce
Photo by Walgreens
Pre-digital
Digital
Why do people print?
Ad

Recommended

Your Mobile Strategy Can't Be HTML5
Your Mobile Strategy Can't Be HTML5Your Mobile Strategy Can't Be HTML5
Your Mobile Strategy Can't Be HTML5Theresa Neil
 
Build Mobile Websites | How to make a Mobile Website | Creating Mobile Websites
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesBuild Mobile Websites | How to make a Mobile Website | Creating Mobile Websites
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
 
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...affilinet
 
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
 

More Related Content

What's hot

Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...
Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...
Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...Lee Roberson
 
Beyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategyBeyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategyinternet-inspired
 
The Dangers of the Wrong Mobile Strategy
The Dangers of the Wrong Mobile StrategyThe Dangers of the Wrong Mobile Strategy
The Dangers of the Wrong Mobile StrategyTheresa Neil
 
Why "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experienceWhy "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experienceKevin Powell
 
Mobile and Tablet Design for Business
Mobile and Tablet Design for BusinessMobile and Tablet Design for Business
Mobile and Tablet Design for BusinessFrancis Ibikunle
 
Mobile and Tablet Design for Business
Mobile and Tablet Design for BusinessMobile and Tablet Design for Business
Mobile and Tablet Design for BusinessFrancis Ibikunle
 

What's hot (6)

Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...
Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...
Here Today, Here Tomorrow: Mobile Devices - Northwestern University Web Steer...
 
Beyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategyBeyond being responsive, a mobile first strategy
Beyond being responsive, a mobile first strategy
 
The Dangers of the Wrong Mobile Strategy
The Dangers of the Wrong Mobile StrategyThe Dangers of the Wrong Mobile Strategy
The Dangers of the Wrong Mobile Strategy
 
Why "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experienceWhy "mobile first" isn't enough - Developing a better user experience
Why "mobile first" isn't enough - Developing a better user experience
 
Mobile and Tablet Design for Business
Mobile and Tablet Design for BusinessMobile and Tablet Design for Business
Mobile and Tablet Design for Business
 
Mobile and Tablet Design for Business
Mobile and Tablet Design for BusinessMobile and Tablet Design for Business
Mobile and Tablet Design for Business
 

Viewers also liked

Digital Marketing for Acubiz
Digital Marketing for AcubizDigital Marketing for Acubiz
Digital Marketing for AcubizRonak Soni
 
Ad:Tech SF SoLoMo Presentation
Ad:Tech SF SoLoMo PresentationAd:Tech SF SoLoMo Presentation
Ad:Tech SF SoLoMo PresentationMark Silva
 
Delivering Your Brand Promise Online
Delivering Your Brand Promise OnlineDelivering Your Brand Promise Online
Delivering Your Brand Promise OnlineChicago AMA
 
Aegate: Pharmacy IM&T Strategy Group Presentation
Aegate: Pharmacy IM&T Strategy Group Presentation Aegate: Pharmacy IM&T Strategy Group Presentation
Aegate: Pharmacy IM&T Strategy Group Presentation Aegate
 
MGT 450 Final Presentation Walgreens
MGT 450 Final Presentation WalgreensMGT 450 Final Presentation Walgreens
MGT 450 Final Presentation WalgreensShivam Shah
 
Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...
Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...
Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...Pharmacy Development Services
 
Brand Battle: CVS vs Walgreens
Brand Battle: CVS vs WalgreensBrand Battle: CVS vs Walgreens
Brand Battle: CVS vs WalgreensBrandify
 
Walgreens' Vitamin Angles Content Marketing
Walgreens' Vitamin Angles Content MarketingWalgreens' Vitamin Angles Content Marketing
Walgreens' Vitamin Angles Content MarketingDigital Megaphone
 
Dimple Rao: Omni Channel Marketing at Walgreens
Dimple Rao:  Omni Channel Marketing at WalgreensDimple Rao:  Omni Channel Marketing at Walgreens
Dimple Rao: Omni Channel Marketing at WalgreensDigital Megaphone
 
The User Experience Brief
The User Experience BriefThe User Experience Brief
The User Experience BriefJohn Yesko
 
Blended marketing & Digital Strategy & Marketing Integrado 360º
Blended marketing & Digital Strategy & Marketing Integrado 360ºBlended marketing & Digital Strategy & Marketing Integrado 360º
Blended marketing & Digital Strategy & Marketing Integrado 360ºRaquel Ayestarán
 
How Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging MediaHow Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging MediaRich Lesperance
 
Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...
Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...
Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...Rich Lesperance
 
Digital strategies in pharmaceutical industry
Digital strategies in pharmaceutical industryDigital strategies in pharmaceutical industry
Digital strategies in pharmaceutical industryMeghavi Mehta
 

Viewers also liked (20)

Digital Marketing for Acubiz
Digital Marketing for AcubizDigital Marketing for Acubiz
Digital Marketing for Acubiz
 
RNG Key Players in the Future of Drug Channel (1) (1)
RNG Key Players in the Future of Drug Channel (1) (1)RNG Key Players in the Future of Drug Channel (1) (1)
RNG Key Players in the Future of Drug Channel (1) (1)
 
Ad:Tech SF SoLoMo Presentation
Ad:Tech SF SoLoMo PresentationAd:Tech SF SoLoMo Presentation
Ad:Tech SF SoLoMo Presentation
 
Delivering Your Brand Promise Online
Delivering Your Brand Promise OnlineDelivering Your Brand Promise Online
Delivering Your Brand Promise Online
 
Aegate: Pharmacy IM&T Strategy Group Presentation
Aegate: Pharmacy IM&T Strategy Group Presentation Aegate: Pharmacy IM&T Strategy Group Presentation
Aegate: Pharmacy IM&T Strategy Group Presentation
 
About rng for public apr13 v5
About rng for public apr13 v5About rng for public apr13 v5
About rng for public apr13 v5
 
MGT 450 Final Presentation Walgreens
MGT 450 Final Presentation WalgreensMGT 450 Final Presentation Walgreens
MGT 450 Final Presentation Walgreens
 
Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...
Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...
Pharmacy Social Media Crash Course: How to Create a Social Media Plan for You...
 
Brand Battle: CVS vs Walgreens
Brand Battle: CVS vs WalgreensBrand Battle: CVS vs Walgreens
Brand Battle: CVS vs Walgreens
 
Walgreens' Vitamin Angles Content Marketing
Walgreens' Vitamin Angles Content MarketingWalgreens' Vitamin Angles Content Marketing
Walgreens' Vitamin Angles Content Marketing
 
Dimple Rao: Omni Channel Marketing at Walgreens
Dimple Rao:  Omni Channel Marketing at WalgreensDimple Rao:  Omni Channel Marketing at Walgreens
Dimple Rao: Omni Channel Marketing at Walgreens
 
The User Experience Brief
The User Experience BriefThe User Experience Brief
The User Experience Brief
 
Blended marketing & Digital Strategy & Marketing Integrado 360º
Blended marketing & Digital Strategy & Marketing Integrado 360ºBlended marketing & Digital Strategy & Marketing Integrado 360º
Blended marketing & Digital Strategy & Marketing Integrado 360º
 
Cvs pharmacy final
Cvs pharmacy finalCvs pharmacy final
Cvs pharmacy final
 
How Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging MediaHow Walgreens is Rocking the World with Emerging Media
How Walgreens is Rocking the World with Emerging Media
 
Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...
Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...
Rich Lesperance - Brand Building Through Disruptive Mobile Innovation (SXSW O...
 
What is UX?
What is UX?What is UX?
What is UX?
 
Walgreens
WalgreensWalgreens
Walgreens
 
Digital strategies in pharmaceutical industry
Digital strategies in pharmaceutical industryDigital strategies in pharmaceutical industry
Digital strategies in pharmaceutical industry
 
SlideShare 101
SlideShare 101SlideShare 101
SlideShare 101
 

Similar to Walgreens Photo Goes Beyond Multi-channel

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldInstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldChristian Adams
 
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldInstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldChristian Adams
 
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...Xamarin
 
Ps154 ecomexpo-m-retailing-may2011-live
Ps154 ecomexpo-m-retailing-may2011-livePs154 ecomexpo-m-retailing-may2011-live
Ps154 ecomexpo-m-retailing-may2011-liveIan Jindal
 
Crispin+mojiva march 2013
Crispin+mojiva march 2013 Crispin+mojiva march 2013
Crispin+mojiva march 2013 Jack Hallahan
 
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
 
Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012interlinkONE
 
Mobile & Search Marketing: Lowe's Platforms & Traffic
Mobile & Search Marketing: Lowe's Platforms & TrafficMobile & Search Marketing: Lowe's Platforms & Traffic
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
 
Mobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisationMobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisationHelmi Hasan
 
“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”Content Marketing World
 
Effective Mobile Marketing
Effective Mobile Marketing Effective Mobile Marketing
Effective Mobile Marketing Blake Sirach
 
10 reasons why now is the perfect time to get started with the mobile web
10 reasons why now is the perfect time to get started with the mobile web10 reasons why now is the perfect time to get started with the mobile web
10 reasons why now is the perfect time to get started with the mobile webTijs Vrolix
 
[Mobile Future] Sofia Svanteson, Ocean Observations
[Mobile Future] Sofia Svanteson, Ocean Observations[Mobile Future] Sofia Svanteson, Ocean Observations
[Mobile Future] Sofia Svanteson, Ocean ObservationsMobilbusiness
 
The Secrets to our Mobile Growth
The Secrets to our Mobile GrowthThe Secrets to our Mobile Growth
The Secrets to our Mobile GrowthKrystle Kopacz
 
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...Daniel Appelquist
 
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!Echelon Design
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Lumen Consulting
 
Wharton sf marketing class david bell 12 03 12 - 12 02 12
Wharton sf marketing class   david bell 12 03 12 - 12 02 12Wharton sf marketing class   david bell 12 03 12 - 12 02 12
Wharton sf marketing class david bell 12 03 12 - 12 02 12Robert Coneybeer
 
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and Mustache
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheRoad to mobile w/ Sinatra, jQuery Mobile, Spine.js and Mustache
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheBrian Sam-Bodden
 

Similar to Walgreens Photo Goes Beyond Multi-channel (20)

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldInstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
 
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldInstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
 
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
Mobile's Impact on Realitime Decision-Making and Data Visualization, Jesse Be...
 
Ps154 ecomexpo-m-retailing-may2011-live
Ps154 ecomexpo-m-retailing-may2011-livePs154 ecomexpo-m-retailing-may2011-live
Ps154 ecomexpo-m-retailing-may2011-live
 
Crispin+mojiva march 2013
Crispin+mojiva march 2013 Crispin+mojiva march 2013
Crispin+mojiva march 2013
 
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
 
Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012Content marketing world_mobile and tablet content distribution_8_17_2012
Content marketing world_mobile and tablet content distribution_8_17_2012
 
Mobile & Search Marketing: Lowe's Platforms & Traffic
Mobile & Search Marketing: Lowe's Platforms & TrafficMobile & Search Marketing: Lowe's Platforms & Traffic
Mobile & Search Marketing: Lowe's Platforms & Traffic
 
Mobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisationMobile first - one key important aspect in digitalisation
Mobile first - one key important aspect in digitalisation
 
“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”
 
Effective Mobile Marketing
Effective Mobile Marketing Effective Mobile Marketing
Effective Mobile Marketing
 
Infographic Design
Infographic DesignInfographic Design
Infographic Design
 
10 reasons why now is the perfect time to get started with the mobile web
10 reasons why now is the perfect time to get started with the mobile web10 reasons why now is the perfect time to get started with the mobile web
10 reasons why now is the perfect time to get started with the mobile web
 
[Mobile Future] Sofia Svanteson, Ocean Observations
[Mobile Future] Sofia Svanteson, Ocean Observations[Mobile Future] Sofia Svanteson, Ocean Observations
[Mobile Future] Sofia Svanteson, Ocean Observations
 
The Secrets to our Mobile Growth
The Secrets to our Mobile GrowthThe Secrets to our Mobile Growth
The Secrets to our Mobile Growth
 
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...
You're Doing it Wrong – How App Developers Can Leverage the Web (June 2015 fo...
 
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!Social Media and Mobile Event Technology, Tools, and Apps Oh My!
Social Media and Mobile Event Technology, Tools, and Apps Oh My!
 
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Ap...
 
Wharton sf marketing class david bell 12 03 12 - 12 02 12
Wharton sf marketing class   david bell 12 03 12 - 12 02 12Wharton sf marketing class   david bell 12 03 12 - 12 02 12
Wharton sf marketing class david bell 12 03 12 - 12 02 12
 
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and Mustache
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheRoad to mobile w/ Sinatra, jQuery Mobile, Spine.js and Mustache
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and Mustache
 

Recently uploaded

FW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers ParisFW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers ParisPeclers Paris
 
Presentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptxPresentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptxASHIQUR RAHMAN
 
Preposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentPreposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentThaoNguyenDang4
 
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptxAWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptxGopiNarahari1
 
November Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAICNovember Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAICaditisingh523288
 
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdfASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdfaekhan1019
 
Before and After Wheelchair Accessible Whole Home Remodel.pptx
Before and After Wheelchair Accessible Whole Home Remodel.pptxBefore and After Wheelchair Accessible Whole Home Remodel.pptx
Before and After Wheelchair Accessible Whole Home Remodel.pptxleahlareaupci
 
How to become more attractive in 2 Weeks
How to become more attractive in 2 WeeksHow to become more attractive in 2 Weeks
How to become more attractive in 2 Weekshamdleabdle521
 
Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |CaydenIngman
 
Types of Drafting in Construction Projects
Types of Drafting in Construction ProjectsTypes of Drafting in Construction Projects
Types of Drafting in Construction ProjectsResDraft
 
Options for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct RealityOptions for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct RealityJIT KUMAR GUPTA
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfLizShek
 
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptxBlack and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptxklozinska
 
Starlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptxStarlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptxvaseemn2000
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfLizShek
 
Elevate Your Online Presence with Expert Web Design
Elevate Your Online Presence with Expert Web DesignElevate Your Online Presence with Expert Web Design
Elevate Your Online Presence with Expert Web DesignThe Fabcode IT Solutions LLP
 
Spoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfSpoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfLizShek
 
fashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdffashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdfMezgebuTesfaye4
 
the bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptxthe bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptxumerufitti
 
Amadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfAmadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfLizShek
 

Recently uploaded (20)

FW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers ParisFW25-26 Women's Fashion Trend Book Peclers Paris
FW25-26 Women's Fashion Trend Book Peclers Paris
 
Presentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptxPresentation on "Gothic Architecher".pptx
Presentation on "Gothic Architecher".pptx
 
Preposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese studentPreposition for grade 12th Vietnamese student
Preposition for grade 12th Vietnamese student
 
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptxAWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
AWS-Architecture-Icons-Deck_For-Dark-BG_02062024.pptx
 
November Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAICNovember Issue 2023 - Fnewsmagazine SAIC
November Issue 2023 - Fnewsmagazine SAIC
 
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdfASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
ASIF KHAN-LANDSCAPE-DESIGN PORTFOLIO 2024 f.pdf
 
Before and After Wheelchair Accessible Whole Home Remodel.pptx
Before and After Wheelchair Accessible Whole Home Remodel.pptxBefore and After Wheelchair Accessible Whole Home Remodel.pptx
Before and After Wheelchair Accessible Whole Home Remodel.pptx
 
How to become more attractive in 2 Weeks
How to become more attractive in 2 WeeksHow to become more attractive in 2 Weeks
How to become more attractive in 2 Weeks
 
Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |Apparel Portfolio draft: Cayden Ingman |
Apparel Portfolio draft: Cayden Ingman |
 
Types of Drafting in Construction Projects
Types of Drafting in Construction ProjectsTypes of Drafting in Construction Projects
Types of Drafting in Construction Projects
 
Options for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct RealityOptions for Making Housing Affordable a distinct Reality
Options for Making Housing Affordable a distinct Reality
 
Mother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdfMother Courage and Her Children Layouts.pdf
Mother Courage and Her Children Layouts.pdf
 
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptxBlack and Red Modern Guess The Movie Animated Game Presentation(1).pptx
Black and Red Modern Guess The Movie Animated Game Presentation(1).pptx
 
Starlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptxStarlink-Durgaprasad.pptx
Starlink-Durgaprasad.pptx
 
Gerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdfGerald Freedman Theatre Rep Re-Circuit.pdf
Gerald Freedman Theatre Rep Re-Circuit.pdf
 
Elevate Your Online Presence with Expert Web Design
Elevate Your Online Presence with Expert Web DesignElevate Your Online Presence with Expert Web Design
Elevate Your Online Presence with Expert Web Design
 
Spoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdfSpoleto Festival23 Hang and Cable Layouts.pdf
Spoleto Festival23 Hang and Cable Layouts.pdf
 
fashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdffashion forecasting for levele 3.pdf
fashion forecasting for levele 3.pdf
 
the bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptxthe bloomberg office headquarters in London.pptx
the bloomberg office headquarters in London.pptx
 
Amadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdfAmadeus Hang and Cable Layouts UNCSA.pdf
Amadeus Hang and Cable Layouts UNCSA.pdf
 

Walgreens Photo Goes Beyond Multi-channel

Editor's Notes

  1. I head up User Experience for Walgreens E-Commerce. Our group is responsible for all of the digital experiences across the company – web, mobile, and in-store kiosks.
  2. Today we’re going to talk about one of our major lines of business, Photo. As you can see, we offer many kinds of photo products. We’re going to focus on the most basic of those, prints. I’ll tell you a little about some of the challenges we face, and some UX lessons we’ve learned.
  3. People have been printing photos for a long time, but the industry has changed a lot. Back in the day, the print WAS the photo. You had to print just to see it.
  4. Then as digital SLRs and other high-end digital cameras became available, you might print an especially good photo that you took.
  5. We did a similar study this year and only 2% of people said memory card was full – so we’re making progress. But what a lot of these reasons have in common is that they’re optional – you don’t really need to do it. You can see the photo without printing it. You’ll get around to it whenever.
  6. With the explosion in digital photography, we’re taking more photos than ever, but printing less of them.
  7. Let’s talk about the usual way of printing digital photos – at a high level.
  8. A little more specific, here’s how it looks at Walgreens.com. This is a pretty standard setup, but it’s arguably a lot of steps just to order some prints.
  9. The site generally works fine, and drives a lot of revenue, but there are sometimes issues. Some of them are technical.
  10. But there are other comments that are more about the experience we designed, in the interest of our business goals. We sell a lot more than prints.
  11. But what about now? Most of us are walking around with pretty nice cameras in our pockets.
  12. So what happens when we take the process we were just talking about to mobile? Some of those issues are intensified, other new ones pop up. So the question becomes, are the barriers to printing bigger than the benefit?
  13. This is a totally non-scientific chart, but illustrates an important concept. Photos have a great immediate impact – but did you even notice how we gradually lose interest in them? That is, until they’re old enough to have some novelty or documentation purpose. So we want to get people printing before they go too far down the hill.
  14. What do I do with this photo I took of a guy in Target, wearing pajama pants while shopping for pajama pants? Or this unintentionally ironic bookmark my son made? Are these masterpieces destined to stay digital-only?
  15. Our answer is something we call QuickPrints
  16. Essentially what QuickPrints does, is take out several steps. We ask for the exact information we need, no more or less. We also auto-populate field when appropriate, and geo-locate the nearest store.
  17. The value isn’t just what we put in, but also what we left out.
  18. Another philosophy we’re going forward with is that we don’t have to own everything we interact with. Our photo app now includes photo editing – for which we integrated Aviary. By the way, edited photos are more likely to be printed.
  19. We’ve talked about the photos that are sitting on everyone’s phones, but when people do upload them, where do they go?
  20. If you don’t believe it, it’s all over the media as well.
  21. So we also decided to make it very easy to grab your photos directly from Facebook .And in a way-behind-the-scenes note, we don’t actually get your photos and send them from Facebook. Our stores just get the URLs. This is a bandwidth savings.
  22. But then we took it a step further with something called PrintWorthy. Printworthy allows you to create a print and bring along some of the social aspect of Facebook – with the description, likes, and comments right on the print.
  23. The interface is about curation. We try to serve up the photos that are most “printworthy” through various filters.
  24. The actual printing is similar to QuickPrints.
  25. The huge added benefit is the sharing that happens automatically when someone buys a print.