Research into multimedia and news

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Some internal primary research conducted into consumption of news releases.

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Research into multimedia and news

  1. 1. Time on Page – Images versus no images<br />
  2. 2. Usage of multimedia by journalists<br />
  3. 3. Value of multimedia for journalists<br />
  4. 4. Qualitative feedback from journalists<br />“Photos of new products are essential for us to write about those products. We like to show our readers the product as well as write about it. “<br />“Multimedia is useful when it is fully relevant--throwing it in just to be "multimedia" can be irritating to the reader. For video and audio, a brief lead-in to explain why I would take the time to watch/listen is always helpful.”<br />The speaker in an online video needs to be engaging -- not boring! Plus the video needs to be interesting -- not just a person talking. Further, make sure the person is saying something valuable to journalists, not just a "come to our website for more" soundbite or worse a bite that says, "we value consumers."<br />

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