Great times   for spatial thinkingVrije Universiteit, AmsterdamGuestlecture, Geomarketing minorMarch 15th, 2012
Pratictioners vs Researchers•   Determined        •   Questioning•   Decision          •   Doubt•   Content           •   ...
SOCIAL MEDIA                   &HYPER LOCALMARKETING&STRATEGYat an international SME                   THE FUTURE OF      ...
Just another     social systemThink for 2 seconds,    and act normal!
I AM HERE
I AM HERED O I N G W H A T?
I AM HERED O I N G W H A T?  SO WHAT?
THE MORE   CONTEXT IN LOCATIONTHE MORE VALUE
SOCIAL MEDIA                   &HYPER LOCALMARKETING&STRATEGYat an international SME                  THE FUTURE OF       ...
“we considered ourselves lost and waited for theend. And then one of us found a map in his pocket.That calmed us down.We p...
A few modelsWe hold them for what they are
Five forces
Value chain
D                         R                         E                         T                         S                 ...
FOCUS:                               -..                                         Product                                  ...
The innovation funnel                        Beeld naar Kirschbaum, 2005
Clear steps to an uncertain future
Playing the game,but what are rules?
no straight lineto a known horizon
what to expect beyond the curve
L I K E M A P S,  TAKE MODELSFOR WHAT THEY ARE
SOCIAL MEDIA                   &HYPER LOCALMARKETING&STRATEGYat an international SME                  THE FUTURE OF       ...
Man, women, society at largeUbiquity                        Technology going mobileData explosion                         ...
Great times for spatial actionMore data then ever beforeA greater technology reach then ever beforeMore connections then e...
“Strategy has become like efficiently       navigating in the fog.”Prahalad, Ramawamy,The Future of Competition
Final remarksThe more context to data, the higher the value       Like maps, models of strategy are not reality Perhaps ag...
Final remarks IIBe your customer. ‘in their shoes’.                           Question the status quo!Go to school, to bec...
Great times for spatial thinking:We cannot even imagine a worldwhere things do not have a place
How it’s made• Thinking, research, conversations• Ebsco and JSTOR• Pre-feedback by prof J. Boter & students  Frederik, Bar...
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
Great Times For Spatial Thinking
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Great Times For Spatial Thinking

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presentation at VU Universiteit Amsterdam, minor Geomarketing

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Great Times For Spatial Thinking

  1. 1. Great times for spatial thinkingVrije Universiteit, AmsterdamGuestlecture, Geomarketing minorMarch 15th, 2012
  2. 2. Pratictioners vs Researchers• Determined • Questioning• Decision • Doubt• Content • Method• Conclusion • New question• 1 page • Compleet• Limited in time • A never ending process Proudly borrowed from Prof. Dr. Ir. A.C.J. (Ton) de Leeuw ©
  3. 3. SOCIAL MEDIA &HYPER LOCALMARKETING&STRATEGYat an international SME THE FUTURE OF GEOMARKETING
  4. 4. Just another social systemThink for 2 seconds, and act normal!
  5. 5. I AM HERE
  6. 6. I AM HERED O I N G W H A T?
  7. 7. I AM HERED O I N G W H A T? SO WHAT?
  8. 8. THE MORE CONTEXT IN LOCATIONTHE MORE VALUE
  9. 9. SOCIAL MEDIA &HYPER LOCALMARKETING&STRATEGYat an international SME THE FUTURE OF GEOMARKETING
  10. 10. “we considered ourselves lost and waited for theend. And then one of us found a map in his pocket.That calmed us down.We pitched camp, lasted out the snowstorm andthen with the map we discovered our bearings.And here we are.The lieutenant borrowed this remarkable mapand had a good look at it. It was not a map of theAlps, but of the Pyrenees”From a poem Miroslav Holub / a Karl Weick story on Sensemaking
  11. 11. A few modelsWe hold them for what they are
  12. 12. Five forces
  13. 13. Value chain
  14. 14. D R E T S ?2010 2011 2012
  15. 15. FOCUS: -.. Product leadershipValue drivers Core KPIs•.. •. Value Operational Customer excellence intimacy FOCUS: FOCUS: -… -… T&W
  16. 16. The innovation funnel Beeld naar Kirschbaum, 2005
  17. 17. Clear steps to an uncertain future
  18. 18. Playing the game,but what are rules?
  19. 19. no straight lineto a known horizon
  20. 20. what to expect beyond the curve
  21. 21. L I K E M A P S, TAKE MODELSFOR WHAT THEY ARE
  22. 22. SOCIAL MEDIA &HYPER LOCALMARKETING&STRATEGYat an international SME THE FUTURE OF GEOMARKETING
  23. 23. Man, women, society at largeUbiquity Technology going mobileData explosion Social explosion?Location explosion!! ExperimentOpenness as megatrend
  24. 24. Great times for spatial actionMore data then ever beforeA greater technology reach then ever beforeMore connections then ever before Now what will we do with that?
  25. 25. “Strategy has become like efficiently navigating in the fog.”Prahalad, Ramawamy,The Future of Competition
  26. 26. Final remarksThe more context to data, the higher the value Like maps, models of strategy are not reality Perhaps agility is the most strategic asset of a firm
  27. 27. Final remarks IIBe your customer. ‘in their shoes’. Question the status quo!Go to school, to become who you are.
  28. 28. Great times for spatial thinking:We cannot even imagine a worldwhere things do not have a place
  29. 29. How it’s made• Thinking, research, conversations• Ebsco and JSTOR• Pre-feedback by prof J. Boter & students Frederik, Baranava, Carina• No internal review this time (not good!)• Tools: paper, Xmind, PowerPoint, Slideshare, LinkedI n, Wordpress, Twitter

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