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CONCLUSION (contd.)The idea of Chinese Remaking 'Made in China' (August 2012)


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CONCLUSION (contd.)The idea of Chinese brands is new to many consumers, but it wont be for long.From Bosidengs recent landing in central London to Haiers drive to produceAmerican-targeted goods (via an upcoming U.S.-based R&D center), more Chinesebrands are pushing into Western markets every day. At the end of the day, people are not buying national brands, and theyre not buying brands that have a certain provenance, they are buying great brands, and thats the most important thing.” —JOSEPH BALADI, CEO of BrandAsian, author of The Brutal Truth About Asian Branding

Published in: Business, Technology