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CONCLUSION (contd.)That will come over Remaking 'Made in China' (August 2012)

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CONCLUSION (contd.)That will come over time as Chinese companies hone their advertising andmarketing skills—keep in mind the industry in China is relatively young. Chinese areadept at studying the competitive advantages of other cultures and putting theminto practice in uniquely Chinese ways, a point Doctoroff makes. Savvy executiveswill watch and learn from many of todays dominant brands, mastering the bestpractices of branding. Image credit: travel2.0

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