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CONCLUSION (contd.)If they can pioneer Remaking 'Made in China' (August 2012)

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CONCLUSION (contd.)If they can pioneer unique nichesfor themselves, Chinesecompanies wont need to gohead-to-head with successfulbrands. “Trickle-up innovation”is one area of potential: takinglow-cost products designed fordeveloping markets to penny-pinching consumers in developedmarkets. After all, the Chineseare masters of driving down costs. Image credit: epSos.de

Published in: Business, Technology

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