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OVERCOMING THE ROADBLOCKS (contd.) RIDE Remaking 'Made in China' (August 2012)


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OVERCOMING THE ROADBLOCKS (contd.) RIDE ON INTERNATIONAL BRAND COATTAILS (contd.) 9 Chinese sportswear maker Anta made headlines in 2010 when it started sponsoring NBA superstar Kevin Garnett.This year, Li-Ning has been making prominent appearances at theLondon Olympics, its backing a number of international athletes. +Above, Jamaican sprinter Asafa Powell. Image credits: Miami Heat;; ; haieramerica

Published in: Business, Technology