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OVERCOMING THE ROADBLOCKS (contd.)TAP INTO Remaking 'Made in China' (August 2012)

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OVERCOMING THE ROADBLOCKS (contd.)TAP INTO THE MILLENNIAL WORLDVIEW (contd.)Lenovos “For those who do” campaign positions the products as tools forthis go-getter generation to get things done. In one ad, reminiscent of the final scenes of Fight Club, a team of urban hackers passes along a Lenovo laptop theyre using to orchestrate a dazzling urban In select emerging markets Lenovo set up “The Do Network,” an light show. online forum where young people could submit community improvement ideas for a chance to win an opportunity to make their ideas reality. Image credit: Lenovo [1]; [2]

Published in: Business, Technology

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