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OVERCOMING THE ROADBLOCKS (contd.)TAP INTO Remaking 'Made in China' (August 2012)


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OVERCOMING THE ROADBLOCKS (contd.)TAP INTO THE MILLENNIAL WORLDVIEWChinese brands will likely findMillennials to be more receptivethan older generations. Comparedwith their predecessors, theseconsumers have grown up in amuch smaller, more connectedworld and been exposed to a widerarray of worldviews at a youngerage. And they know China as amodernizing, rapidly emergingmarket—a very different countryfrom the one that older consumersremember. Image credit: Wesley Fryer

Published in: Business, Technology