Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO Remaking 'Made in China' (August 2012)

30,486 views

Published on

OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO NATIONAL IDENTITY (contd.)Blending the old with the new in away thats relevant for a modernconsumer is one potential route tosuccess for Chinese brands. And asChinese companies become moresavvy marketers, they will be ableto better tell the story of Chineseculture and heritage through theirproducts. Li-Ning tapped into thismindset with the U.S. release of its“Year of the Dragon Collection”earlier this year. Earlier this year Li-Ning produced four limited edition sneakers, dubbed the “Year of the Dragon Collection,” to coincide with the Chinese zodiac year by the same name. Image credit: facebook.com/liningusa

Published in: Business, Technology
  • Comparing VigRX Plus to ED Prescription Drugs ■■■ https://bit.ly/30G1ZO1
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×