Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO Remaking 'Made in China' (August 2012)


Published on

OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO NATIONAL IDENTITY (contd.)The mission of Hong Kong-based Goods of Desire, which sells everything fromfurniture to apparel and accessories, is to be “quintessentially Hong Kong” andpromote “a new Asian lifestyle brand by revitalizing local heritage.” I believe that global identity, national identity and individual identity can all coexist. Due to the big trend of globalization nowadays, there is a lot less focus in Asia on building regional identity. I hope G.O.D. can re-emphasize the importance of identity to our consumers. I think it is our unique identity that makes interaction on the global level a lot more interesting.” —DOUGLAS YOUNG, co-founder of Hong Kong-based lifestyle brand Goods of Desire Image credit: Goods of Desire

Published in: Business, Technology