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OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO Remaking 'Made in China' (August 2012)


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OVERCOMING THE ROADBLOCKS (contd.)LEAN INTO NATIONAL IDENTITY (contd.)These spheres of positive perception have been largely overshadowed in recentdecades by the legacy of “Made in China” and the nations rocky relationship withthe West. For Chinese brands, then, theres an opportunity to trade on nationalidentity and drive a new conversation about “brand China,” focusing on culture,history and widespread perceptions of “Chineseness.” Image credit: Scazon

Published in: Business, Technology