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OVERCOMING THE ROADBLOCKS (contd.)TAKE BACK Remaking 'Made in China' (August 2012)

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OVERCOMING THE ROADBLOCKS (contd.)TAKE BACK “MADE IN CHINA”Rather than be constrained by “Made in China,” some brands are working to takeback the label.These companies are tackling the negative stereotypes head-on rather thanskating around the fact that consumers may assume the Chinese-made productsare unoriginal or poorly constructed.Prominent sportswear brand Li-Ning welcomes visitors to its English-languagewebsite with the greeting, “Straight Out of New China. Be Unexpected. DoDifferent. Make the Change.”

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