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INTERNAL ROADBLOCKS (contd.) FAILURE TO Remaking 'Made in China' (August 2012)

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INTERNAL ROADBLOCKS (contd.) FAILURE TO CONQUER HOME TURF (contd.) If [international brands] can charge a 20% price premium here—where Chinese people When Western media report that should know the quality of Chinas middle class is snapping up Chinese brands—simply because theyre not Western goods, what they mean is Chinese, the battle abroad is prettythat the Chinese consumers who can afford to serious.”are spending extra to avoid counterfeits. That —TOM DOCTOROFF, JWT North Asia area director andis not consumers acting as brand advocates, or Greater China CEO, author of What Chinese Wantout of affinity—its fear purchasing. It says lessabout Western brands than about Chinaslandscape.” —ABE SAUER, “Chinese Are Fear-Buying, Not in Love With Western Brands,” Brandchannel, June 8, 2012

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