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INTERNAL ROADBLOCKS (contd.)FAILURE TO CONQUER Remaking 'Made in China' (August 2012)

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INTERNAL ROADBLOCKS (contd.)FAILURE TO CONQUER HOME TURFMiddle-class Chinese consumers distrust many local labels, and internationalbrands still carry aspirational attributes, as well as quality reassurance andreliable service. Image credit: Jessica Vaughn

Published in: Business, Technology

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