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METHODOLOGYSONAR™All our trend reports are Remaking 'Made in China' (August 2012)


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METHODOLOGYSONAR™All our trend reports are the result of quantitative, qualitative and desk researchconducted by JWTIntelligence throughout the year. Specifically for this report, weconducted on-the-ground research in Shanghai, Beijing and Hong Kong. We alsofielded a quantitative study in the U.S. and the U.K. using SONAR™, JWTsproprietary online tool, from May 31-June 4, 2012; we surveyed 503 Americans and503 Britons aged 18-plus.This report builds upon “Journey to the West,” a 2011 report researched and writtenby Pete Heskett, Southeast Asia area director for JWT.

Published in: Business, Technology