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INTERNAL ROADBLOCKS (contd.)CORPORATE STRUCTURE AND Remaking 'Made in China' (August 2012)

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INTERNAL ROADBLOCKS (contd.)CORPORATE STRUCTURE AND MANAGEMENT STYLE (contd.)A rigid corporate structure alsomeans that projects face manylayers of navigation before they canbe executed. Jenny Chan explainedin Campaign, “The culture of redtape and bureaucracy associatedwith the Middle Kingdom ispermeating through to how Chinesebrands behave.”By contrast, todays fast-moving,hyper-competitive world requirescompanies to operate as lean andnimble machines. Image credit: Jessica Vaughn

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